Harry Styles: The Face Of Fragrance Commercials

Harry Styles is a British singer, songwriter, and actor who rose to fame as a member of the boy band One Direction. Since then, he has become a successful solo artist, with three solo albums and several chart-topping singles. Aside from his musical career, Styles is also known for his flamboyant fashion sense and has become a fashion icon. He has worked with luxury fashion house Gucci, appearing in several campaigns and collaborating on a fragrance. This leads us to the question: is Harry Styles in a cologne commercial?

Harry Styles' favourite colognes

Harry Styles is a singer, actor, songwriter, and fashion icon. He is known for his love of experimenting with fashion, and his cologne preference is no exception. Here are some of his favourite colognes:

Gucci Mémoire d’une Odeur

Harry Styles is the face of the signature Gucci Mémoire d’une Odeur perfume campaign. This fragrance is gender-neutral, allowing anyone to wear this signature scent. The scent is described as fresh, floral, clean, and not heavy. It has notes of chamomile, Indian coral jasmine nature print, sandalwood, vanilla, cedar, and musk. Harry himself has said that he wears this fragrance all the time and even sleeps in it.

Tom Ford Tobacco Vanille Eau de Parfum

Harry Styles is rumoured to wear Tom Ford's Tobacco Vanille EDP, a universal fragrance with a blend of sweetness, vanilla, and tobacco lead. This perfume has a perfect balance between fruity and sweet, smokey and deep, making it an excellent choice for a romantic date or special occasion.

Versace Pour Homme Sealed Dylan Blue

Harry Styles is known for mixing classic looks with modern touches, so it's no surprise that he wears the signature Versace Dylan Blue. This fragrance has a woody sweetness with top notes of fig, grapefruit, and bergamot, giving it a fresh and aquatic scent. The middle notes of patchouli, pepper, papyrus wood, and violet provide a woody aroma, while the base notes of tonka bean, incense, and musk add a charming touch.

In addition to these colognes, Harry Styles is also working on his own perfume line, with potential fragrances named 'Closeness', 'Rivulets', and 'Bright, Hot'.

Harry Styles' involvement in the Gucci Mémoire d’une Odeur campaign

Harry Styles is a well-known English singer, actor, and songwriter with a flair for fashion. In 2019, he collaborated with Gucci's then-creative director, Alessandro Michele, to create the brand's first universal fragrance, Gucci Mémoire d’une Odeur. This scent is described as gender-neutral, transcending traditional masculine and feminine fragrances. Styles was heavily involved in the creative process, drawing inspiration from personal memories and experiences to craft a unique and intriguing scent. The result is a blend of sandalwood, musk, and spicy notes with a hint of Roman chamomile, creating a fresh and clean aroma.

Styles was chosen as the face of the fragrance campaign, and he embraced the role, stating that he loved wearing the perfume and that it transcended gender norms. The campaign featured a diverse cast of 21 talents, including designer and musician Zumi Rosow, artist Olimpia Dior, and designer Harris Reed. Photographed by Glen Luchford, the campaign showcased this free-spirited family in various settings on the outskirts of Rome, from dancing and picnicking at the sun-kissed ruins of Canale Monterano to intimate moments in their family home, Montecalvello Castle.

The choice of Harry Styles as the face of Gucci Mémoire d’une Odeur was a powerful one, as his bold sense of style and charisma captivated fans worldwide. Styles' involvement in the campaign brought attention and star power to the fragrance, with his fans eager to emulate his signature scent. The campaign images and videos portrayed a modern and eclectic take on family and memories, aligning with the scent's exploration of the power of memories.

In addition to the visual campaign, Styles also promoted the fragrance through interviews, expressing his love for the scent and its ability to transcend gender boundaries. He told DazedDigital that the campaign shoot felt unique, as they spent three days outside of Rome, hanging out with friends in a relaxed environment. He also shared that he wears the fragrance all the time, even to bed, highlighting his genuine connection to the scent.

Harry Styles' own perfume line

Harry Styles is an English singer-songwriter, actor, and fashion icon. He first rose to fame as a member of the world-famous boy band One Direction, before launching a successful solo career. Styles is known for his distinctive fashion sense and has a net worth of $120 million.

In 2021, Styles launched his own gender-neutral beauty brand, Pleasing, which initially sold nail polishes, a dual-ended serum for eyes and lips, and a daily serum for the face. The brand has since expanded to include other skin and body care products, apparel, and fragrances.

Styles' fragrance collection, Pleasing, was released on November 16 and features three gender-neutral scents: Closeness, Rivulets, and Bright, Hot. Each perfume retails for $135/£135 per bottle and can be purchased from Selfridges and Pleasing's own digital shop.

Closeness has been described as a soft, warm, and powdery scent, with notes of pink peppercorn, musk, papyrus, and clean sheets accord. It has been likened to other fragrances such as Glossier You and Phlur Missing Person.

Rivulets has a zingy lemon and black pepper scent, with underlying notes of skin musk and white linen accord. It has been described as fresh, bright, and citrusy, perfect for a holiday by the pool.

Bright, Hot is a warm, vanilla-like fragrance with notes of plum, tobacco, tonka bean, cedarwood, and amber. It has been described as a classic masculine scent, reminiscent of Dior's Fahrenheit Parfum from the '90s.

The Pleasing perfumes have received mixed reviews, with some loving the scents and others finding them too subtle or sickly sweet. However, they have sold well, often being in and out of stock. In addition to the perfumes, Pleasing also offers scented candles for each of the three fragrances.

Harry Styles' grooming routine

Harry Styles is known for his bold fashion choices and ever-changing hairstyles. The Grammy-winning singer and actor has sported a range of looks over the years, from long, wild locks to short, cropped hair, and everything in between.

Sky-High Bouffant Quiff

In 2013, Styles opted for stylish, old-school grooming with a bouffant quiff. To recreate this look, you'll need a generous amount of gel, a comb, and some hair spray.

Shoulder-Length Waves

At one point, Styles embraced his inner rockstar with shoulder-length waves and a retro floral suit from Gucci. This natural look requires little grooming beyond a strong hairspray and gel to keep the fringe intact, along with a good brush and hair oil to maintain healthy locks.

Wild Wisps

During the promotional tour for "Dunkirk" in 2016, Styles sported short hair with wild wisps and volume. To achieve this look, use a pair of clippers on the sides and a decent hair cream to create a laid-back yet polished look.

Natural Curls

While focusing on his solo career, Styles has been keeping his hair natural, letting it grow a bit longer while hinting at his curls through neat trimming. For those without naturally curly hair, a short, manly cut and some hair wax can help achieve this look.

Bigger Curls

In 2019, Styles attended the Rock & Roll Hall Of Fame induction ceremony with bigger curls and more volume on top. To emulate this style, try using Aveda Men's Pure-Formance Grooming Clay to add thickness and hold to your hair.

Stubble

At the 65th Annual Grammy Awards, Styles paired his tinsel jumpsuit by Gucci with some serious stubble, a look he had not been seen with before. To recreate this style, use a firm hold styling gel for a rugged yet relaxed vibe, and keep any facial hair neatly sculpted with a beard trimmer or shaver.

Scruff

More recently, in August 2024, Styles was spotted in London rocking a face full of scruff and a grown-out haircut.

Scent

In addition to his grooming and hairstyles, Styles is known for his love of fragrances. He has been the face of Gucci's Mémoire d’une Odeur campaign and is rumoured to wear Tom Ford's Tobacco Vanille. He is also working on his own perfume line, with potential fragrances reportedly named 'Closeness', 'Rivulets', and 'Bright, Hot'.

Harry Styles' influence on men's fashion

Harry Styles has been described as a fashion icon and one of the most influential men in music and fashion. He has been credited with challenging gender norms and reshaping the perception of male musicians. Styles has also been labelled a trailblazer of gender-neutral dressing, as demonstrated by his appearance as the first solo male cover star of US Vogue—wearing a dress.

Styles has been praised for his unique performing style and sense of inclusivity at his concerts, where he encourages fans to "feel free to be whoever it is that you want to be". This attitude has been reflected in his fans' concert attire, with outfits including sequins, cowboy hats, and feather boas. Styles' influence on his fans' fashion choices has been so significant that his shows have been likened to the Met Gala by Fashionista.

In addition to his impact on concert attire, Styles has set various fashion trends throughout his career. He has been credited with popularising items such as pearl necklaces, Hawaiian shirts, crochet garments, Chelsea boots, and wide-leg trousers. Styles has also collaborated with Gucci on several occasions, including the launch of his own fashion line, 'Gucci HA HA HA', in 2022. His bold fashion choices and willingness to experiment have inspired both his fans and other entertainers.

Styles' influence extends beyond fashion trends and consumer behaviour. He has been described as a culture-defining figure, shaping masculinity, femininity, gender fluidity, and individuality through his fashion and lifestyle choices. His embrace of gender-neutral dressing and challenge to toxic masculinity have been particularly noteworthy, with journalists and scholars citing his impact on expanding ideas about masculinity and creating more inclusive spaces.

In conclusion, Harry Styles has had a significant influence on men's fashion. Through his music, fashion choices, and lifestyle, he has challenged societal norms, promoted self-expression, and fostered a sense of community among his fans. His impact extends beyond fashion trends, as he continues to shape broader cultural conversations around gender and individuality.

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