The Evolution Of Charmed Aroma: A Decade Of Enchantment

Charmed Aroma is a global company that sells candles and bath bombs with surprise jewellery inside. The company was established in 2017 and has since amassed over 1 million followers across social media, shipping worldwide to Canada, the USA, Australia, the UK and Europe. In addition to its online presence, Charmed Aroma has 28 branded retail locations across Canada.

Charmed Aroma's global presence

Charmed Aroma is a global company that sells candles and bath bombs with surprise jewellery hidden inside. The company has an international e-commerce presence and ships its products worldwide to Canada, the USA, Australia, the UK, and Europe. In addition, Charmed Aroma has 28 branded retail stores across Canada, with plans to open more.

Charmed Aroma has a significant social media presence, with over 1 million followers across various platforms. The company's digital marketing efforts have contributed to its success and growth, allowing it to reach a global audience.

The company offers a range of products that appeal to customers worldwide. Its candles are hand-poured in North America using a soy wax blend and 100% cotton wicks, ensuring a long burn time of up to 40 hours. The fragrances used in the candles are exclusive and sourced from world-class perfumes, offering unique and memorable scents. In addition to candles, Charmed Aroma also offers bath bombs that contain surprise jewellery. These bath bombs are hand-designed in North America and come in a variety of fragrances.

Charmed Aroma's jewellery collection includes a range of metals such as 925 sterling silver and 18k gold plating. The jewellery designs vary from trendy to classic styles, ensuring there is something for every taste. The company's unique selling point of including hidden jewellery in its products has created a fun and exciting experience for its customers, who anticipate the reveal of their surprise jewellery item.

The company's global presence is further enhanced by its international shipping policies and ability to reach customers worldwide. Charmed Aroma's combination of digital marketing, social media presence, and unique product offerings has contributed to its success and established it as a global brand in the home fragrance and jewellery industry.

Customer reviews of the company

Charmed Aroma is a global company that sells candles and bath bombs with surprise jewellery inside. It has experienced tremendous growth and success, with over 1 million followers across social media and 28 branded retail locations across Canada.

Charmed Aroma has received mixed reviews from customers. While some praise the company for its unique products and pleasant fragrances, others have criticised the quality of the jewellery and the customer service. Here is a detailed breakdown of the customer reviews:

Positive Reviews:

• Beautiful charms and great customer service: Some customers have complimented the charms and jewellery included in the products, describing them as "beautiful" and "well crafted". They also appreciated the responsive and kind customer service when issues arose.
• Good customer service and no "scam": A few customers shared positive experiences with Charmed Aroma's customer service. They mentioned that the company promptly sent replacements for broken or missing items. One reviewer highlighted that the company ships worldwide and delivers to various countries, including Denmark.
• Excellent quality jewellery candles: A reviewer praised the quality of the jewellery found in the candles, specifically mentioning that the ring they discovered was valued at $150. They also appreciated the scent of the candle, describing it as "a romantic blend of strawberries, peach, cotton candy, and warm amber."

Negative Reviews:

• Poor quality jewellery: Numerous customers have complained about the quality of the jewellery found in the products. Some have mentioned that the jewellery tarnished quickly, turned their skin green, or fell apart. Others felt that the jewellery looked cheap and was not worth the appraised value.
• Shipping and delivery issues: Several reviewers experienced problems with shipping and delivery. Some reported that their orders never arrived, while others faced significant delays in receiving their packages. There were also instances where customers received the wrong items or incomplete orders.
• Difficulties with customer service: Many customers expressed disappointment with the level of customer service provided by Charmed Aroma. They described their interactions as "crappy" and "disgusting," claiming that the company was unresponsive, unhelpful, and quick to blame the customer for issues.
• Hidden fees and unexpected costs: A common complaint among international customers was the unexpected customs charges added to their orders. Some felt that these additional fees made the products overly expensive, and they were dissatisfied with the limited options for cancelling orders or obtaining refunds.
• Breakage and damage: A recurring issue mentioned in the reviews was the breakage and damage of the products, particularly the candles and bath bombs. Some customers received their items in a chipped or smashed state, and even the replacements sent by the company arrived damaged.

Types of products offered

Charmed Aroma is a global company that sells candles, bath bombs, and other products with surprise jewellery inside. The company has an online presence and 28 branded retail locations across Canada.

Charmed Aroma offers a range of products, including:

• Candles: These are scented candles with a hidden piece of jewellery inside. The company offers a variety of candle fragrances, such as the Honey Bear Jar Candle, Strawberry Jar Candle, and Harry Potter-themed candles like the Fawkes Bell Jar Candle.
• Bath Bombs: These are fragrant bath bombs that also contain surprise jewellery. Examples include the Mom Bath Bomb and the Rose Quartz Necklace Collection.
• Mug Sets: Charmed Aroma offers mug sets, such as the Disney Mickey & Minnie Glass Mug Set.
• Jewellery: The company offers a range of jewellery pieces, including necklaces, bracelets, earrings, and rings. These pieces are often hidden within the candles and bath bombs but can also be purchased separately.
• Advent Calendars: Charmed Aroma has created advent calendars, such as the Harry Potter advent calendar, which includes charms, earrings, necklaces, and bracelets.
• Skincare: The company has previously offered skincare products like the Mermaid Lagoon whipped soap.
• Home Decor: Charmed Aroma also sells home decor items, including the Harry Potter Fawkes Jewelry Tray.

The company's marketing strategy

Charmed Aroma's marketing strategy is centred around creating a fun, exciting, and memorable experience for its customers. The company has successfully tapped into the joy of unboxing and the thrill of the surprise reveal, encouraging customers to share their "Ring Reveals" on social media platforms like Facebook, Instagram, and TikTok.

Charmed Aroma's products are unique in that they offer a surprise piece of jewellery hidden within scented candles or bath bombs. The jewellery's value, according to the company, ranges from $10 to $5000, with the more expensive pieces being shipped separately. This element of surprise and the chance to win an expensive piece of jewellery create a lottery-like excitement that entices customers to purchase their products.

The company has a strong digital presence, with over 1 million followers across social media platforms, and they have expanded their retail locations to 28 branded stores across Canada, with plans to continue growing. Their products are available in North America, Canada, the USA, Australia, the UK, and Europe, demonstrating a successful global reach.

Charmed Aroma also offers free shipping for orders over $60, and they frequently run promotions and discounts, such as their "Sweepstakes" promotion, which offered customers the chance to win jewellery with a retail value of up to $5000. The company also provides exclusive fragrances from world-class perfumes and a variety of jewellery types and designs, from trendy to classic, appealing to a wide range of consumer tastes.

The combination of exciting unboxing experiences, social media engagement, global availability, and promotional discounts has contributed to the success and growth of Charmed Aroma's unique business model.

Charmed Aroma's history

Charmed Aroma is a global company that sells candles and bath bombs with surprise jewellery hidden inside. The company was founded in 2017, as evidenced by a promotion that ran from September 1, 2017, to December 31, 2017.

The company has experienced tremendous growth and success, with over 1 million followers across social media and an expanding e-commerce business that ships worldwide. In addition to its online presence, Charmed Aroma also has 28 branded retail locations across Canada and continues to expand its physical footprint.

Charmed Aroma's products are hand-poured and hand-designed in North America using quality ingredients, including soy wax blend and 100% cotton wicks. The candles offer a long burn time of up to 40 hours and feature exclusive fragrances from world-class perfumes. The jewellery hidden inside ranges from trendy to classic designs and is made from a variety of metals, including 925 sterling silver and 18k gold plating.

The company has received mixed reviews, with some customers praising the exciting reveal experience and enjoyable fragrances, while others have expressed concerns about the quality of the jewellery and issues with customer service.

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