KKW Fragrance is a brand of perfumes and colognes founded by Kim Kardashian. The brand's earliest edition was created in 2017, with new fragrances released every year since, including limited editions. KKW Fragrance is unique in that Kardashian herself is the owner, concepter, and distributor of her scents, forgoing traditional licensing deals and advertising campaigns. Instead, she leverages social media and direct-to-consumer sales, with select lines carried at Ulta. The brand has released a range of fragrances, including the popular Crystal Gardenia and Diamonds collections. With a variety of scent families, from fruity and juicy to woody and fierce, KKW Fragrance offers something for everyone's preferences.
Characteristics | Values |
---|---|
Brand | KKW Fragrance |
Owner | Kim Kardashian-West |
Year of brand launch | 2017 |
Number of perfumes | 49 |
Perfumers | Nicole Mancini, John Gamba, Givaudan |
Price range | $30-$60 |
Scent type | Floral, fruity, oriental, gourmand, woody, unisex |
Bottle design | Crystal-shaped |
Bottle size | 30ml, 75ml |
What You'll Learn
- KKW Fragrance is a celebrity fragrance brand by Kim Kardashian
- The brand's earliest edition was created in 2017
- The fragrances are known for their luxurious scents and elegant packaging
- They are often described as feminine, glamorous, and sensual
- The perfumes are also popular for their affordable prices
KKW Fragrance is a celebrity fragrance brand by Kim Kardashian
Kardashian launched her first perfume, Kim Kardashian Eau de Parfum, in 2009, under the brand name Kim Kardashian Perfumes & Fragrances. Since then, she has released over a dozen fragrances, including Kim Kardashian Gold, Kim Kardashian Fleur Fatale, and Kim Kardashian KKW Fragrance. The perfumes are known for their luxurious scents and elegant packaging. They are often described as feminine, glamorous, and sensual, and they are also popular for their affordable prices, ranging from $30 to $60.
Some of the most popular KKW fragrances include:
- Kim Kardashian Eau de Parfum: This perfume has a floral and fruity scent with notes of jasmine, orange blossom, and peach.
- Kim Kardashian Gold: This perfume has a warm and sensual scent with notes of vanilla, amber, and sandalwood.
- Kim Kardashian Fleur Fatale: This perfume has a floral and oriental scent with notes of tuberose, jasmine, and patchouli.
- KKW Crystal Gardenia: This fragrance has notes of gardenia, citrus, and oud.
- KKW Diamonds by Kourtney, Kim, and Khloe: This collection includes the Emerald Diamond (Kim), Ruby Diamond (Kourtney), and Sapphire Diamond (Khloe).
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The brand's earliest edition was created in 2017
KKW Fragrance is a celebrity fragrance brand founded by Kim Kardashian. The brand's earliest edition was created in 2017, marking the start of a new era in the celebrity perfume industry. This early edition, known as "Crystal Gardenia", was a pivotal moment for the brand and set the tone for future releases.
The year 2017 was significant for the launch of KKW Fragrance as it represented a shift in the celebrity perfume landscape. Unlike traditional celebrity perfume lines, KKW Fragrance is owned, conceived, and distributed by Kim Kardashian herself. This autonomy meant that there were no licensing deals, magazine ads, or commercial campaigns typically associated with celebrity fragrances. Instead, Kardashian leveraged her social media influence and innovative press kits to promote her scents, connecting directly with consumers.
The earliest edition of KKW Fragrance, "Crystal Gardenia", debuted to much anticipation and set the standard for the brand's future success. It was a white floral fragrance with notes of gardenia petals, velvet tuberose, and watery lily. This scent established the brand's focus on creating luxurious and elegant fragrances that became synonymous with the KKW name. "Crystal Gardenia" was also notable for its inclusion of three mini crystals, adding a unique personal touch to the fragrance experience.
The brand's inaugural launch in 2017 paved the way for future collections and limited-edition scents. As of 2022, KKW Fragrance has released 49 perfumes, each offering a unique olfactory experience. The brand continues to innovate and expand its offerings, solidifying its presence in the fragrance industry. The early success of the 2017 launch played a pivotal role in establishing KKW Fragrance as a prominent and influential player in the world of perfumes.
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The fragrances are known for their luxurious scents and elegant packaging
KKW fragrances are known for their luxurious scents and elegant packaging. The brand was launched by Kim Kardashian West in 2017, with the earliest edition of the fragrance created that same year. Since then, Kardashian has released over a dozen fragrances, including Kim Kardashian Gold, Kim Kardashian Fleur Fatale, and Kim Kardashian KKW Fragrance. The brand has collaborated with perfumers Nicole Mancini, John Gamba, and Givaudan.
Kardashian's perfumes are often described as feminine, glamorous, and sensual, with a range of warm and oriental scents. The fragrances are also popular for their affordable prices, typically costing between $30 and $60. The brand has gained attention for its limited-edition scents and its unique packaging, which features crystal-shaped bottles inspired by Kardashian's interest in healing crystals.
Kardashian's creative process often involves testing the scents on her family members, particularly her sister Kylie Jenner. The brand has also expanded its target audience by introducing unisex fragrances, such as KKW Body III, a woodsy floral scent.
Kardashian's fragrances have received mixed reviews, with some praising the warm and fruity notes, while others have criticised the strong, mature scents. The brand has also been praised for its commitment to cruelty-free beauty, ensuring that their products are not tested on animals.
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They are often described as feminine, glamorous, and sensual
KKW fragrances are often described as feminine, glamorous, and sensual. The brand was launched by Kim Kardashian in 2017, and since then, she has released over a dozen fragrances. The earliest edition was created in 2017, with the newest from 2022. The brand's perfumes are known for their luxurious scents and elegant packaging. They are also popular for their affordable prices, ranging from $30 to $60.
Kardashian's fragrances are designed to cater to a variety of tastes and preferences. For those who prefer sweeter scents, options like Ride or Die, Bae, and BFF offer fruity, creamy, and vanilla-based aromas. The brand also has a range of floral fragrances, such as Baddie, Crystal Gardenia, and Fleur Fatale, which blend notes of tuberose, jasmine, and patchouli. For those seeking something more sophisticated and sensual, Wifey and Body are excellent choices, featuring notes like yuzu, magnolia, musk, and sandalwood.
Kardashian's creative process often starts with the packaging. For her Crystal Gardenia collection, inspired by her love for gardenias and white florals, the bottles resemble chunks of crystal. This collection includes three fragrances: Gardenia Citrus, Gardenia Oud, and the main Crystal Gardenia scent. The crystal-inspired packaging holds a special meaning for Kardashian, as she received many healing crystals from friends after a traumatic robbery.
Kardashian's fragrances are not tested on animals, reflecting her commitment to cruelty-free beauty. She leverages social media and innovative press kits to promote her scents, which are primarily sold directly to consumers, with select lines available at Ulta. The brand has gained a loyal following, with some fragrances selling out quickly.
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The perfumes are also popular for their affordable prices
KKW Fragrance is a celebrity fragrance brand founded by Kim Kardashian. The brand was launched in 2017, and since then, Kardashian has released over a dozen fragrances. KKW perfumes are known for their luxurious scents, elegant packaging, and affordable prices. Most Kim Kardashian perfumes cost between $30 and $60, with the cost varying depending on the fragrance and the size of the bottle.
The brand's early fragrances included Kim Kardashian Eau de Parfum, Kim Kardashian Gold, and Kim Kardashian Fleur Fatale. These perfumes offer a range of scents, from floral and fruity to warm and sensual, often described as feminine, glamorous, and sensual.
Kardashian's approach to marketing her fragrances differs from traditional celebrity perfume lines. As the owner, concepter, and distributor of her scents, she leverages social media and cutting-edge press kits to communicate her fragrances, which are primarily sold direct-to-consumer, with select lines carried at Ulta.
The KKW Fragrance line often includes limited-edition scents, such as the KKW Hearts collection, which features fragrances like Ride or Die, Bae, BFF, and Baddie. These limited-edition releases create a sense of exclusivity and urgency for customers.
Kardashian has also expanded her brand's reach by marking KKW Body III, a woodsy floral fragrance, as unisex. This decision was influenced by feedback from her male fanbase and those around her, demonstrating her willingness to adapt to the needs and preferences of her diverse audience.
The affordability of KKW fragrances, combined with their appealing scents and effective marketing strategies, has contributed to their popularity. The brand has gained a dedicated following, with some fragrances selling out quickly, reflecting the success of Kardashian's venture into the fragrance industry.
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Frequently asked questions
KKW fragrances are sold primarily direct-to-consumer with select lines carried at Ulta.
The KKW Hearts line includes fragrances such as Ride or Die, Bae, BFF, and Baddie. The KKW Body line includes Body, Body II, and Body III. Other fragrances include Crystal Gardenia, Crystal Gardenia Citrus, and Crystal Gardenia Oud.
KKW fragrances are available in 30ml ($35) and 75ml ($60) sizes.