Givenchy's Play Cologne: Discontinued, Here's Why

why did givenchy discontinue its play cologne

Givenchy Play was discontinued in 2020. The cologne was launched in 2008 and was advertised by pop star Justin Timberlake. The cologne was presented in two versions: Givenchy Play EDT and Givenchy Play Intense, in a bottle shaped like an MP3 player. The EDT version has notes of bergamot, mandarin orange, grapefruit, bitter orange, amyris wood, coffee flower, black pepper, vetiver and patchouli. The Intense version has notes of mandarin orange, bergamot, coffee, pink pepper, amyris, tonka bean, patchouli, vetiver, and French labdanum.

Characteristics Values
Discontinued Yes
Replacement None
Similar fragrances Rochas Man, Armani Mania, Dior Homme Sport, Burberry Weekend, Carolina Herrera CH Men, Penhaligon's Opus 1870, l'Erbolario Ginepro Nero, Ferrari Black, Suavecito aftershave, Dior Sauvage, Burberry Touch, Cool Water by Davidoff, Calvin Klein Obsession, Azzaro Chrome, Hugo Boss, Versace Eau Fraiche, Montblanc Explorer, Paco Rabanne, Creed Silver Mountain Water, Armani Attitude

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Givenchy Play was discontinued due to poor sales

The EDT version of the cologne has a citrusy opening with mandarin orange, bergamot, grapefruit, bitter orange, amyris wood, coffee flower, black pepper, vetiver and patchouli. The Intense version is much sweeter and has a lot less citrus.

Despite the positive reviews, Givenchy Play has been discontinued. Some people believe that the poor sales could be due to the tacky bottle design. The bottle looks like an MP3 player with fake buttons on it.

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Givenchy Play Intense is a more intense version of Givenchy Play

The bottle is shaped like an MP3 player and is made of milky glass, with a cafalonium frame and rubber button. The perfume in EDP concentration contains notes of bergamot, mandarin orange, pink pepper, coffee flower, amyris wood, labdanum, vetiver, Tonka and patchouli. It is available in 100 ml.

Givenchy Play Intense has a comforting and warm scent, making it ideal for the fall and winter seasons. It is a unique spicy coffee fragrance that is masculine and elegant. It is long-lasting and strong, with an affordable price.

Givenchy Play Intense has received positive reviews for its scent, longevity, and versatility. However, some users have noted that it may not be suitable for those who dislike spicy scents or the tonka bean scent.

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Givenchy Play has a unique scent, with notes of mandarin orange, bergamot, grapefruit, bitter orange, amyris wood, coffee flower, black pepper, vetiver and patchouli

Givenchy Play was discontinued due to poor sales performance. It was replaced by Givenchy Play Intense, which is still available for purchase.

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Givenchy Play Intense has similar notes to Givenchy Play, but with added notes of tonka bean and labdanum

Givenchy Play Intense is a discontinued fragrance that was launched in 2008 and was advertised by pop star Justin Timberlake. It has a modern and contemporary design, presented in a bottle shaped like an MP3 player. The fragrance contains notes of mandarin orange, bergamot, coffee, pink pepper, tonka bean, labdanum, patchouli, and vetiver.

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Givenchy Play Intense has better longevity and projection than Givenchy Play

Givenchy Play Intense has a more powerful and longer-lasting scent than Givenchy Play. It has a more intense and complex blend of notes, including mandarin orange, bergamot, pink pepper, coffee, and tonka bean. The fragrance is described as warm, spicy, and sweet, with a hint of vanilla. It is also said to be more suitable for colder weather and evening wear.

Frequently asked questions

Givenchy Play cologne was discontinued because it was not very unique and was done many times before (and much better). It was also not very long-lasting and had poor projection.

Some alternatives to Givenchy Play cologne are:

- Givenchy Play Intense

- Rochas Man

- Michael Jordan Legend

- Valentino Uomo Born in Roma Green Stravaganza

- Armani Code

- Dior Homme Sport

- Burberry Weekend

- Carolina Herrera CH Men

- Penhaligon's Opus 1870

- l'Erbolario Ginepro Nero

- Dior Homme Sport and Burberry Weekend

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