The Rise And Fall Of Hawk Cologne In The 1980S

Hawk by Mennen was a men's cologne released in 1981. It was a woody-leathery scent with notes of bergamot, orange, sage, coriander, cardamom, clove, carnation, ylang-ylang, rose, amber, oakmoss, and tobacco. The production of this cologne has since been discontinued, but it remains a sought-after vintage fragrance.

Hawk was a Mennen fragrance

The scent of Hawk has been described as spicy and ambery, with notes of leather, oakmoss, tobacco, and musk. It also has a touch of lavender and some sweetness, which is balanced by the booziness of cherry liqueur and cinnamon. The opening notes are citrusy, with bergamot and orange, and it has a quiet projection unless used in large quantities.

Today, vintage bottles of Hawk cologne are available on Etsy and eBay, often commanding high prices. The cologne is a nostalgic scent for those who recall its release in the early '80s, and it is a sought-after item for collectors of antique drugstore fragrances.

Mennen also released an aftershave variant of Hawk, which is also discontinued and hard to come by.

It was woody and leathery

Hawk by Mennen was a woody and leathery fragrance released in 1981. It was a masculine scent with notes of cherry liqueur, cinnamon, leather, sage, sandalwood, musk, lavender, and tonka. The opening notes included bergamot, orange, and sage, followed by coriander, cardamom, clove, carnation, ylang-ylang, and rose. The base notes featured patchouli, amber, tonka, and powder.

The fragrance had a decent longevity of about six hours, and while it was not very projecting, it offered good value for money. It was a casual scent suitable for daily wear but not for formal occasions.

Hawk by Mennen was a classic masculine fragrance that evoked nostalgia for those who wore it or remembered it from the past. It was a well-loved scent, with some considering it a cut above the fragrances currently on the market. However, others felt that it was not very unique, reminding them of other fragrances they would rather wear.

The cologne was produced by Mennen, a company known for its skin bracer products. Hawk was one of their last fragrances before they discontinued their standalone men's fragrance line. Mennen fragrances were positioned as value-priced grooming products, and they struggled to compete with high-end designers and niche perfume houses that were gaining popularity in the 1980s.

It was discontinued

Hawk by Mennen was discontinued. It was released in 1981 and was a woody-leathery scent for men. It was manufactured by Mennen, which was known for its skin bracer name. Hawk was not as well-known as other popular drugstore fragrances like Brut or Hai Karate.

It was expensive

Hawk by Mennen was a cologne released in 1981. It was a woody-leathery scent with notes of bergamot, orange, sage, coriander, cardamom, clove, carnation, ylang-ylang, rose, amber, oakmoss, and leather.

Hawk cologne was produced by the Mennen Perfume House, a subsidiary of the Colgate-Palmolive company. Mennen was known for its line of reliable and affordable grooming products, including the popular Skin Bracer after-shave. However, by the early 1980s, Mennen's position in the fragrance market had weakened. Designer fragrances were becoming increasingly popular, and most men were no longer willing to pay a premium for high-end fragrances. As a result, Mennen's colognes, which were priced higher than drugstore fragrances but lacked the prestige of designer brands, struggled to find their niche in the market.

Today, vintage bottles of Hawk cologne can be quite expensive and hard to find. This is partly due to the brand's limited popularity during its original run, which means that there are fewer surviving specimens available today. Additionally, Mennen's decision to discontinue the fragrance means that there is no new supply entering the market. As a result, prices for vintage bottles of Hawk cologne have risen, and it can now be considered a collector's item.

The high price of vintage Hawk cologne is also influenced by the fact that it evokes a sense of nostalgia for those who wore it or knew someone who wore it during its heyday in the early 1980s. For some, the scent may bring back memories of a father or husband who used to wear it regularly. This emotional connection can drive up the demand for the product, leading to higher prices.

Furthermore, the expense of Hawk cologne can be attributed to the fact that it is no longer in production. Discontinued fragrances often become sought-after collectibles, driving up their value. In the case of Hawk cologne, the fact that it was produced for a relatively short period of time before being discontinued means that it may be even more desirable to collectors, especially those who specialize in antique drugstore scents.

Overall, the expense of Hawk cologne can be attributed to a combination of factors, including its limited production run, the rise of designer fragrances in the 1980s, and its status as a collectible item that evokes a sense of nostalgia for some consumers.

It was a casual scent

Hawk by Mennen was a cologne released in 1981. It was a casual scent, perfect for daily wear but not for formal occasions. It was a masculine, woody-leathery fragrance with notes of bergamot, orange, sage, coriander, cardamom, clove, carnation, ylang-ylang, rose, amber, oakmoss, and tonka.

The opening notes of bergamot, orange, and sage gave way to a spiced citrus and herb heart, with coriander and cardamom adding depth. The base notes of amber, tonka, and musk provided a warm and powdery finish. The result was a well-rounded, spicy and ambery leather chypre.

Hawk was part of Mennen's line of standalone men's fragrances, which also included Skin Bracer (1931), Millionaire (1979), Skin Bracer Wild Moss (1967), Skin Bracer Cool Spice, Trouble (1970), Skin Bracer Cooling Blue, and Green Tonic. Mennen was known for its reliable and value-priced grooming products, and Hawk was no exception. It was affordable and could be found in any drugstore or five-and-dime store across middle America.

While Hawk was not a groundbreaking scent, it was a solid and pleasant fragrance that evoked a sense of nostalgia for those who wore it or smelled it on others. It was a shame that Mennen discontinued it, as it was a good, classic fragrance that could be worn every day.

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