Azzaro's New Scent: Why The Brand Ditched Tradition

why azzaro changed its traditional cologne

Azzaro is a French-Italian brand that was created in the image of its founder, Loris Azzaro, a Tunisian-born Sicilian. The brand was established in the late 1960s and became known for its glamorous and sexy fashions.

Azzaro fragrances were introduced in 1975, with the first cologne for women, followed by the classic Azzaro pour Homme in 1978. The brand's colognes typically follow a similar profile: opening with a blast of citrus, followed by an enveloping heart that mellows into a woody base.

The brand offers different collections, including Wanted, Chrome, and Pour Homme, each achieving something slightly different. While Azzaro colognes are bold, masculine, and fresh, they also have a dash of sweetness.

Characteristics Values
Country France
Main Activity Fashion Brand
Parent Company L'Oreal
Founder Loris Azzaro
Fragrance Type Aromatic Fougere
Top Notes Lavender, Lemon, Caraway, Basil, Bergamot, Clary Sage, Iris, Star Anise
Middle Notes Vetiver, Sandalwood, Patchouli, Cedar, Juniper Berries, Cardamom
Base Notes Oakmoss, Leather, Amber, Musk, Tonka Bean
Perfumers Maurice Maurin, Jean Martel, Aurélien Guichard, Laurent Bruyere, Karine Dubreuil-Sereni, Fabrice Pellegrin, Christophe Raynaud, Nathalie Feisthauer, Olivier Pescheux, Gerard Anthony, Jacques Cavallier Belletrud, Francoise Caron, Christine Nagel, Benoist Lapouza, Jean-Christophe Hérault, Michel Almairac, Gerard Haury, Dorothée Piot, Jacques Huclier, Richard Ibanez, Lucas Sieuzac, Annie Buzantian, Alberto Morillas, Nathalie Lorson, Richard Wirtz, Michel Girard, Quentin Bisch, Domitille Michalon Bertier, Philippe Romano, Louise Turner, Nisrine Bouazzaoui Grillié, Sidonie Lancesseur, Annick Menardo, Raphael Haury, Olivier Polge, Ursula Wandel, Nicolas Bonneville, Honorine Blanc, Olivier Cresp, Dominique Ropion, Fanny Bal, Loc Dong, Jean-Christophe Hérault
Collections All Fragrances, AZZARO CHROME COLLECTION, AZZARO CLUB, AZZARO DUO, AZZARO NOW, Azzaro Pour Elle, AZZARO POUR HOMME, AZZARO POUR HOMME SENSUAL BLENDS, Azzaro Splashes, AZZARO TWIN, AZZARO VISIT, Bois Precieux, COLLECTION AQUA, Mademoiselle Azzaro, PURE COLLECTION, Solarissimo, TONIC, Wanted

shunscent

The scent is a nod to the founder's Mediterranean heritage

The founder of Azzaro, Loris Azzaro, was born in Tunisia and raised in Sicily. The scent of Azzaro Pour Homme is a nod to his Mediterranean heritage. The fragrance embodies the essence of Mediterranean luxury—tanned, sensual, and hedonistic. The scent is a blend of aromatic fougere and citrus notes, including lavender, lemon, caraway, basil, bergamot, clary sage, iris, and star anise. The dry-down features woody and earthy notes such as vetiver, sandalwood, patchouli, cedar, juniper berries, and cardamom. The base notes are oakmoss, leather, amber, musk, and tonka bean, adding a warm and masculine touch.

shunscent

The scent is a nod to the founder's Sicilian heritage

Sicilian-born designer Loris Azzaro founded the Azzaro brand in the late 1960s. The brand's image was created in his own image, and he quickly established a reputation with his glamorous and sexy fashion designs. The brand expanded its offerings to include fragrances, introducing Azzaro for Women in 1975, followed by Azzaro pour Homme in 1978.

Azzaro's Sicilian heritage is reflected in the brand's Mediterranean luxury aesthetic, which is embodied by the designer himself. The brand's fragrances, including Azzaro pour Homme, embody a chic and jet-setting lifestyle synonymous with present-day luxury.

shunscent

The scent is a nod to the founder's Tunisian heritage

The Tunisian-born founder of Azzaro, Loris Azzaro, embodied the essence of Mediterranean luxury—tanned, sensual, hedonistic. The brand expanded its offering to include fragrances, introducing Azzaro for Women in 1975, to be followed soon by the modern classic Azzaro pour Homme in 1978. The scent is a nod to the founder's Tunisian heritage.

shunscent

The scent is a nod to the founder's hedonistic nature

The founder of Azzaro, Loris Azzaro, was born in Tunisia and raised in Sicily. His Mediterranean heritage is reflected in the brand's image, which embodies the essence of Mediterranean luxury—tanned, sensual, and hedonistic. Azzaro's fragrances are an extension of this image, with Azzaro Pour Homme, released in 1978, being a modern classic.

Azzaro Pour Homme is a woody, aromatic fougere fragrance with a strong opening of anise, lavender, and citrus. The heart notes of juniper, cardamom, and sandalwood add depth, while the base notes of oakmoss, leather, and musk provide a masculine finish. The scent exudes confidence and adventure, making it a timeless classic that appeals to those who embrace their masculinity.

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shunscent

The scent is a nod to the founder's sensual nature

The scent of Azzaro Pour Homme is a nod to the founder, Loris Azzaro's sensual nature. The Tunisian-born Sicilian designer embodied the essence of Mediterranean luxury—tanned, sensual, and hedonistic. The brand's image was created in his image, and the cologne was an extension of this. The cologne's aromatic fougere fragrance exudes confidence and adventure, with notes of lavender, lemon, caraway, basil, bergamot, clary sage, iris, and star anise. The dry down is woody and musky, with notes of oakmoss, leather, amber, musk, and tonka bean.

Frequently asked questions

Azzaro has been changing its colognes over the years to keep up with the trends and demands of the market. The brand first introduced fragrances in 1975 and has since expanded its offerings to include a range of perfumes and colognes for both men and women.

Over the years, Azzaro has released new fragrances that build on the success of their classic colognes while also incorporating modern elements. The brand has experimented with different notes, such as ginger, woodsy accords, and bourbon vanilla, to create unique and appealing scents.

Some of the new fragrances Azzaro has released include "The Most Wanted," "Chrome Extreme, and "Chrome Intense." These fragrances offer a twist on the traditional cologne with added notes that give them a modern edge.

Azzaro released new fragrances to appeal to a wider range of consumers and keep up with changing trends in the fragrance industry. By innovating and experimenting with new notes, Azzaro has been able to stay relevant and offer a diverse range of scents to its customers.

The new fragrances differ from the traditional cologne in terms of their scent profiles and target audience. While the traditional cologne had a more classic and masculine scent, the new fragrances explore a wider range of notes and are designed to appeal to a broader demographic.

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