Aroma360 Ownership: Unveiling The Masterminds Behind The Scenes

Aroma360 is a scent marketing company that creates signature fragrances for celebrities and brands. The company was founded by Farah Abassi, who is also the current president and chief product officer. Abassi's passion for fragrance and aromatherapy began when she worked at an essential oil shop at the age of 15. After working in finance for a few years, she decided to pursue her passion for fragrance and started Aroma360 in 2013. The company has since grown to become a prominent player in the scent marketing industry, collaborating with brands such as Ferrari, Cipriani, and Ritz-Carlton. Aroma360 creates bespoke scents for luxury brands and hotels, aiming to connect with customers on an emotional level and enhance their brand experience.

Farah Abassi is the founder and CEO of Aroma360

Abassi is a pioneer in the scent marketing industry, creating bespoke scents for luxury brands and hotels, and developing tailored scent marketing and branding strategies. Her day-to-day work involves creating signature scents for celebrities and brands, and consulting businesses on how to use scent to connect with their customers on an emotional level and strengthen their brand.

The process of developing a signature scent is very detailed and specialized for Abassi. She takes into account the business's history, customers, goals, and the desired emotional response, translating these elements into a scent that embodies the brand. Abassi's expertise lies in understanding the powerful connection between scent and emotional response, and how this connection can be leveraged to enhance various aspects of people's lives.

Aroma360 has experienced significant growth under Abassi's leadership, with offices now in Boca Raton, Saudi Arabia, and New York, and plans to open a Dubai office in February. The company has become a strong player in the scent marketing industry, collaborating with esteemed brands such as Ferrari, Cipriani, W South Beach, and Ritz-Carlton. Abassi's ability to harness the power of scent has attracted notable celebrities and brands, including NBA star Dwyane Wade and his wife, actress Gabrielle Union, as well as the NBA franchise, Miami Heat.

Aroma360 creates signature scents for celebrities and luxury brands

Aroma360 is a scent marketing company founded by Farah Abassi, who is also the company's current president and chief product officer. Abassi's passion for fragrance and aromatherapy was ignited when she worked at an essential oil shop at the age of 15. After working in finance for four years, she decided to pursue her passion and started Aroma360 in 2013.

The company has quickly become a leading force in the scent marketing industry, specialising in creating bespoke scents for luxury brands and hotels, as well as developing tailored scent marketing and branding strategies. Their clients include Lexus, Marriott, Four Seasons, and Ferrari, as well as hotels such as the Atlantis Hotel in Paradise Island and the Borgata Hotel and Casino.

Aroma360's process of developing a signature scent is very detailed and specialised, taking into account all aspects of the business, including its history, customers, goals, and the desired emotional response. Abassi describes the foundation of her fragrance work as emotionally driven, as the sense of smell has a strong association with memory and emotions. By installing a unit in the HVAC system, Abassi can broadcast a scent inside a space, creating an aromatic connection with clients.

In addition to her work with brands and hotels, Abassi has also created signature scents for celebrities such as NBA star Dwyane Wade and his wife, actress Gabrielle Union. She has crafted a unique scent for their home in Miami Beach, a fresh and citrusy bergamot with ocean notes that perfectly complements the home's colour scheme and location by the water. Other celebrity clients include Lisa and Lenny Hochstein of "The Real Housewives of Miami", basketball player Rony Seikaly, and Miami nightlife and hospitality entrepreneur David Grutman.

Aroma360's products include candles, reed diffusers, and scenting devices

Aroma360, a scent marketing company, offers a range of products to enhance spaces with captivating fragrances. Their product line includes candles, reed diffusers, and scenting devices, providing aromatic experiences for homes and businesses.

The Aroma360 candle collection features an array of luxurious scents, such as the "My Way" candle, inspired by 1 Hotel, with notes of leather, sandalwood, and amber. They also offer the "Dream On" candle, reminiscent of the Westin Hotels, infusing spaces with the refreshing scent of white tea, aloe vera, and lily.

In addition to candles, Aroma360 provides reed diffusers as another option for scenting spaces. The reed diffusers, like the candles, are available in various fragrances. The "Paris Collection Reed Diffuser Duo," for example, offers a sophisticated aroma experience with notes of cassis, black currant, and Bulgarian rose.

However, Aroma360 is particularly known for its scenting devices, offering innovative solutions for dispersing fragrances. The Mini Pro Scent Diffuser, one of their signature products, utilizes waterless and heatless technology to release a dry mist of luxury fragrance oils. This diffuser is designed to be safe for kids and pets, making it ideal for homes. It also features a stylish design that complements any décor. For larger spaces, they offer the Interactive Scenting Kiosk (ISK), capable of scenting up to 4,000 sq. ft.

Aroma360's products provide diverse options for creating aromatic environments, catering to both residential and commercial spaces. With their candles, reed diffusers, and scenting devices, they offer a holistic approach to fragrance customization.

Aroma360's scented oils aim to optimise health and beauty in any space

Aroma360 is a scent marketing company founded by Farah Abassi, who is also the brand's chief aromachologist. Abassi's work involves creating signature scents for celebrities and luxury brands, as well as consulting businesses on "scent marketing".

The power of scent is well known, and Abassi leverages this to create emotional connections with customers. Aroma360's fragrance oils are crafted to evoke specific emotions and responses, enhancing the atmosphere of any space. The brand's scented oils are not just limited to diffusers; they also offer car diffusers and scented candles, providing various ways to experience their fragrances.

Aroma360's scented oils are designed to elevate any environment, from homes to hotels to cars. The brand has worked with notable companies such as Disney, Ritz-Carlton, and Marriott Hotels, creating bespoke scents that reflect their unique identities. Aroma360's expertise in scent marketing has made them a go-to choice for businesses looking to connect with their customers on an emotional level and leave a lasting impression.

With a focus on customisation and emotional connection, Aroma360's scented oils offer a unique approach to optimising health and beauty. By understanding the desired emotional response and considering the brand's history, customers, and goals, Abassi and her team create signature scents that not only smell appealing but also strategically enhance the customer experience.

Aroma360's CEO, Benzion Aboud, is based in Miami, Florida

Aboud's interest in fragrances was sparked by his travels with his fiancée. They loved going to Paris and the famous Hotel Costes, known for its amazing fragrance. This inspired Aboud to bring luxury scents to homes across America. He sold his previous company, a big online marketing firm, in 2014, and then founded Aroma360 in 2014, launching to the consumer in 2017.

The company has experienced remarkable growth under Aboud's leadership, becoming market leaders in scenting devices. The recent launch of the Aroma360 Perfume and Body Collection, with supermodel Winnie Harlow as brand ambassador, marks a significant step into the personal fragrance market. The collection features five exclusive unisex scents inspired by colours: Blue, Red, Purple, Green, and Black.

Aroma360 is known for its innovative scent branding solutions and has collaborated with esteemed brands such as Ferrari, Cipriani, W South Beach, and Atlantis Paradise Island. The brand has also garnered support from celebrities and prominent figures, recently partnering with the NBA franchise, Miami Heat.

With Aboud's drive and passion for bringing luxury fragrances to everyone, Aroma360 continues to thrive and expand, providing unique and memorable scent experiences to its customers.

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