Seamus Hammond
Christian Dior revolutionised the fashion industry with his New Look dresses, which set the template for the modern fashion business. The French fashion house, Christian Dior SE, includes a perfumery and cosmetics line, Parfums Christian Dior, which was founded in 1947 with the release of the women's fragrance, Miss Dior. LVMH Moët Hennessy Louis Vuitton, the world's largest luxury group, has owned Dior since 1984, with Bernard Arnault as its chairman. In October 2021, Francis Kurkdjian was appointed as the new creative director of perfume at Dior.
| Characteristics | Values |
|---|---|
| Perfumery and cosmetics line of | Christian Dior SE |
| Owner | LVMH Group |
| Chairman of LVMH Group | Bernard Arnault |
| Major shareholder of LVMH | Christian Dior SE |
| Creative Director of Perfume | Francis Kurkdjian |
| Year of introduction of first Dior perfume | 1947 |
| First Dior perfume | Miss Dior |
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What You'll Learn
LVMH Group owns Parfums Christian Dior
LVMH, or LVMH Moët Hennessy Louis Vuitton, is a luxury goods conglomerate that owns Parfums Christian Dior. LVMH is the world's largest luxury group, controlling around 60 subsidiaries that manage 75 luxury brands. LVMH's portfolio includes fashion houses such as Louis Vuitton, Givenchy, Fendi, Celine, and Christian Dior Couture.
Parfums Christian Dior is the perfumery and cosmetics line of the French fashion house, Christian Dior SE. The line belongs to LVMH's perfumes and cosmetics portfolio, which also includes brands like Guerlain and Givenchy Beauty. Christian Dior SE is the major shareholder of LVMH, owning 40.9% of its shares and 59.01% of its voting rights as of 2013.
The relationship between LVMH and Christian Dior SE is complex and intertwined. Bernard Arnault, the chairman and CEO of LVMH, is also the chairman of Christian Dior SE. In 2017, Arnault and LVMH announced a $13.1 billion deal to buy out minority shareholders in Christian Dior and take control of the brand's clothing, leather, and shoe businesses. This move aimed to simplify LVMH's relationship with Christian Dior, integrating the entire Dior brand within the LVMH luxury group.
The House of Dior, founded in 1946, revolutionized ladies' style with its iconic "New Look" in 1947. This new look was accompanied by the brand's first fragrance, Miss Dior, which has become a timeless classic. The current creative director of perfume at Dior is Francis Kurkdjian, who strives to celebrate the brand's rich heritage while envisioning the future. Dior perfumes are known for their intense creativity and expert craftsmanship, with fragrances like J'adore expressing the sensual intensity and floral notes that embody the spirit of Dior.
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Dior perfumes are made in-house
Parfums Christian Dior was established in 1947 with the launch of the women's Miss Dior perfume. Since then, the brand has expanded to include men's fragrances and a range of cosmetics, all of which are sold at Dior retail stores and fine cosmetics counters worldwide. The perfumes reflect the spirit of Dior and the care taken at every stage of their production.
The House of Dior has established partnerships with devoted growers in the region, whose May Rose and Grandiflorum Jasmine harvests are exclusively used for some of the fragrances. The savoir-faire of the Dames d’Atelier Dior includes ancestral traditions such as the art of baudruchage, which is passed down from generation to generation.
Dior perfumes are created with a passion for pushing the limits of olfactory luxury, celebrating the rich heritage of the House while also envisioning the future. The creative quest is driven by the Maison's teams, who strive to surprise their beauty-loving audience with creativity and innovation.
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Dior's first fragrance was Miss Dior
Dior perfumes are made by Parfums Christian Dior, the perfumery and cosmetics line of the French fashion house Christian Dior SE. The line belongs to the perfumes and cosmetics portfolio of the LVMH Group, the world's largest luxury group.
The creation of Miss Dior was inspired by Christian Dior's desire to create a "perfume scented with love" to celebrate the success of his 1947 New Look womenswear collection. The name was suggested by Dior muse Mitzah Bricard, who, upon seeing Catherine, exclaimed, "Look, there's Miss Dior!". Miss Dior quickly became popular, becoming the olfactory marker of salons, tea dances, and debutante balls worldwide.
The fragrance has undergone several revisions over the years, including a flanker (a sequel or spinoff) called Miss Dior Chérie Eau de Parfum, launched in 2005 to attract a younger audience. In 2011, Miss Dior was revised and renamed Miss Dior Original, while Miss Dior Chérie became simply Miss Dior, with a significantly altered fragrance.
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Francis Kurkdjian is the creative director of perfume
In October 2021, Francis Kurkdjian was appointed as the new creative director of perfume at Christian Dior. Kurkdjian has had a passion for perfume-making since he was 13 years old. He decided to pursue this passion in 1985 and, in 1990, he entered the Institut Supérieur International du Parfum, de la Cosmétique et de l'Aromatique Alimentaire (ISIPCA), a perfume school in Versailles, France. After graduating from ISIPCA in 1993, he joined Quest International in Paris. He went on to obtain a master's degree from the Paris Institute of Luxury Marketing.
Kurkdjian's first success in perfume-making came in 1995 when he created Le Male for Jean Paul Gaultier, one of the world's best-selling perfumes. He later created Narciso Rodriguez for Her with Christine Nagel in 2003, as well as Burberry Her. In 2006, he redeveloped Papier d'Arménie for the year of Armenia in France. In 2009, Kurkdjian co-founded his own fragrance house, Maison Francis Kurkdjian, with business partner Marc Chaya in Paris. The Maison represents a blend of traditional French perfumery and modern innovation, offering a "fragrance wardrobe" that allows individuals to express their personalities through scent. Kurkdjian's notable creations for his eponymous Maison include Baccarat Rouge 540 and Aqua Universalis.
Kurkdjian's contributions to perfumery have been widely recognized. In 2008, he was awarded the title of Chevalier des Arts et des Lettres. His legacy continues to grow as he remains a pivotal figure in the world of fragrance, known for his precision, creativity, and dedication to the art of scent. In March 2017, European luxury goods conglomerate LVMH purchased Maison Francis Kurkdjian. Dior perfumes, including the iconic Miss Dior, are part of the LVMH Group's perfumes and cosmetics portfolio.
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Dior perfumes are made from exceptional blooms
The Dior perfume supply chain relies on flowers sourced from Grasse, a town in the French Riviera once known as the world's perfume capital. The area is known for its exceptional blooms, including the intensely fragrant jasminum grandiflorum and the heady centifolia rose. The day's harvest of these flowers will yield just enough essence for one bottle of perfume.
To ensure a steady supply of flowers, Dior has entered into exclusive, long-term contracts with growers in the region. One such farm is La Domaine de Manon, a century-old, three-hectare organic flower farm that supplies jasmine and May roses exclusively to Christian Dior's perfume laboratories.
Dior perfumes are also made with other exceptional blooms, such as Tunisian orange blossom and Comoros ylang-ylang, which are featured in the J'adore fragrance. While some perfume ingredients are synthesized in laboratories, Dior touts the superiority of natural materials in its formulas. The brand's commitment to using natural ingredients reflects its desire to preserve the exceptional skills and traditions of the world of perfumery.
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Frequently asked questions
Parfums Christian Dior is owned by LVMH Group, which is the world's largest luxury group. LVMH Group is headed by chairman Bernard Arnault, who is also the head of Christian Dior SE, the major shareholder of LVMH.
Francis Kurkdjian is the Creative Director of Perfume at Dior. Kurkdjian is a graduate of the International Perfume Institute in Versailles and composed the international bestseller "Le Male" by Jean Paul Gaultier at the age of 25. He was appointed as Dior's Creative Director in October 2021.
The first Dior fragrance was Miss Dior, introduced in 1947.
