Chloé Fragrance: Masterminds Behind The Scenes

Chloé is a French luxury fashion house founded in 1952 by Gaby Aghion, who sought to offer luxury prêt-à-porter (ready-to-wear). The brand has produced several successful fragrances, including its first scent, Chloé, introduced in 1975 while Karl Lagerfeld was the house designer. The license for the Chloé fragrance business is currently held by Coty, which acquired the perfume license in 2005 with its purchase of Unilever Cosmetics International.

Karl Lagerfeld designed the first Chloé fragrance

Chloé is a French luxury fashion house founded in 1952 by Gaby Aghion. The brand is known for its youthful and bohemian aesthetic and has produced several successful fragrances. In 1966, Karl Lagerfeld became the main designer for Chloé, and the brand became one of the symbolic brands of the 1970s.

Karl Lagerfeld is a German-born artist and fashion designer based in Paris. His fashion career began in 1955 when he was awarded an apprenticeship at Pierre Balmain. He later joined Jean Patou and remained there for five years, designing two haute couture collections each year. Lagerfeld's early designs were known for their low necklines, low backs, and short skirts.

Lagerfeld was the creative director for Chloé from 1964 to 1983 and again from 1992 to 1997. Under his creative direction, Chloé became known for bold prints on flowing dresses that were confident, fun, and liberating. In 1975, Lagerfeld launched his first perfume for the brand, called Chloé. The fragrance was a lush, head-turning bouquet of white florals and woodsy musk, perfect for the age of second-wave feminism. The perfumer behind this fragrance was Betty Busse, and the bottle was designed by Joe Messina.

Chloé was one of the first fashion houses that Lagerfeld worked with as a freelance designer. He also created his own line of perfumes under the Karl Lagerfeld name, with the first one launched in 1978. Today, Karl Lagerfeld fragrances are produced in collaboration with Tommy Hilfiger.

Coty owns the license for the fragrance business

Chloé is a French fashion house founded in 1952 by Gaby Aghion, who sought to offer luxury prêt-à-porter (ready-to-wear). This was a new concept at the time, and one that would become a long-lasting motif in the fashion industry.

Chloé introduced its first scent, "Chloé Classique", in 1975. The fragrance was created by designer Karl Lagerfield, who had emigrated to Paris in the early 1950s. The original "Chloé" fragrance was an enduring feminine classic and has been followed by numerous successful scents over the years.

In 2005, Coty acquired the perfume license for Chloé when it purchased Unilever Cosmetics International. As such, Coty currently holds the license for the Chloé fragrance business. This includes fragrances such as Chloé Eau de Parfum, Chloé Eau de Parfum Intense, Chloé Eau de Parfum Naturelle, and Chloé Eau de Toilette, among others.

Coty has described the Chloé fragrance brand as having a "very strong fashion DNA and a very strong French DNA". Jean Holtzmann, chief brands officer of Coty Prestige, has emphasised the importance of the Chloé fragrance portfolio within Coty, referring to it as a "premium-plus universe". Holtzmann has also highlighted the brand's strong traction in Europe and Asia, and the opportunity to welcome new customers with new fragrances, such as the Chloé L'Eau de Parfum Intense.

The original scent was released in 1975

The original Chloe fragrance was released in 1975 and was created by Karl Lagerfield. It is a classic, floral fragrance with top notes of Aldehydes, Peach, Honeysuckle, Hyacinth, Lilac, Ylang-Ylang, Orange Blossom, Coconut and Bergamot; middle notes of Tuberose, Narcissus, Carnation, Jasmine, Orris Root and Rose; and base notes of Oakmoss, Amber, Sandalwood, Benzoin, Musk and Cedar.

The scent was initially launched as part of Parfums Lagerfeld for the fledgling Chloe brand, but at some point, Lagerfeld's name was dropped and the fragrance began to be labelled as Parfums Chloe.

The Chloe Eau de Parfum, released in 2008, is quite a departure from the original tuberose composition. It is a light and fresh yet strong and self-possessed scent. The new Chloe fragrance is in no way its predecessor's timid younger sister. It is intended for everyday use and is suitable for becoming someone's unique signature scent.

The brand has a youth-oriented line called See by Chloé

Chloé is a French luxury fashion house founded in 1952 by Gaby Aghion. The brand is known for its youthful and bohemian aesthetic and has a youth-oriented line called See by Chloé, which was established as a diffusion line in 2001. See by Chloé offers a range of accessories and clothing that embody the same Parisian charm, carefree spirit, and iconic style as the mainline collection.

The See by Chloé collection includes a variety of leather goods, such as crossbody bags, shoulder bags, and handbags in colours like coffee pink, cement beige, and full violine. The bags feature Chloé's signature ring hardware, adding a touch of elegance and brand recognition. See by Chloé also offers a range of footwear, including leather Chelsea boots, ankle boots, and T-bar sandals, as well as PVC rain boots, which can be paired with mini dresses to achieve the quintessential Chloé girl look.

In addition to its leather goods and footwear, See by Chloé also offers a range of clothing. From mini dresses and tailored shorts to coats and sweaters, the collection captures the brand's youthful and carefree spirit. The clothing line features a variety of fabrics, including denim, cotton, and wool, offering something for every season and occasion.

See by Chloé has also ventured into the fragrance market. In 2012, Coty launched a See by Chloé fragrance, adding to the brand's portfolio of successful scents. While the original Chloé fragrance, created by designer Karl Lagerfield, was released around 1975, the See by Chloé fragrance brought a new, youthful twist to the brand's perfume offerings.

Chloé fragrances are made in collaboration with many perfumers

Chloé is a French fashion house founded in 1952 by Gaby Aghion, who sought to offer luxury prêt-à-porter (ready-to-wear). The brand has become synonymous with a youthful and bohemian aesthetic, and has produced several successful fragrances. Chloé's first fragrance, the eponymous Chloé for women, was launched in 1975 and was designed by Karl Lagerfeld, who was the house designer at the time.

Since its first fragrance, Chloé has continued to launch new perfumes in collaboration with numerous perfumers. The brand's fragrances are made in collaboration with perfumers such as Michel Almairac, who created the Chloé signature scent, and his son Romain, who helped craft the L'Eau de Parfum Intense. Other perfumers include Betty Busse, Clement Gavarry, Carlos Benaïm, Amandine Clerc-Marie, Sidonie Lancesseur, Mylène Alran, Nathalie Lorson, and many others.

Chloé fragrances are known for their feminine, floral, and addictive scents, often featuring notes of rose, raspberry, and amber woods. The brand's perfumes are designed to embody the Chloé woman, who is strong, free, and graceful. The fragrances are created with the idea of freedom and harmony in mind, reflecting the brand's core values.

The house of Chloé has changed hands several times since its founding, and is currently owned by the Richemont Group. The license for the fragrance business is held by Coty, which also owns other fragrance brands such as Hugo Boss, Gucci, and Burberry. Coty's involvement with Chloé fragrances began in 2005 when it acquired the perfume license for the brand.

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