Heidi Norton
Burberry is a British luxury fashion house founded by Thomas Burberry in 1856. The brand is famous for its trench coats and unique tartan pattern. In addition to its fashion line, Burberry offers an exclusive range of fragrances for men and women. The first perfume, Burberry for Men, was launched in 1981, and since then, the brand has released numerous popular scents, including Weekend, Touch, and Brit. Burberry fragrances are developed in collaboration with renowned perfumers and are presented in bottles adorned with the brand's signature tartan pattern. In 2017, Burberry entered a strategic partnership with Coty Inc., granting them exclusive long-term global license rights for Burberry Beauty luxury fragrances.
| Characteristics | Values |
|---|---|
| Year of the first perfume launch | 1981 |
| Name of the first perfume | Burberry for Men |
| Company that makes Burberry perfumes | Coty Inc. |
| Year of partnership with Coty | 2017 |
| Other companies that have made Burberry perfumes | Inter Parfums |
| Perfumers Burberry has collaborated with | Creations Aromatiques, Michel Almairac, Philippe Roques, Mark Buxton, Emilie Coppermann, Francis Kurkdjian, Dominique Ropion, Natalie Gracia-Cetto, Antoine Maisondieu, Antoine Lie, Anne Flipo, Olivier Polge, Sonia Constant, Aurélien Guichard, Jérôme di Marino, Maïa Lernout, Marypierre Julien, Amandine Clerc-Marie, Jean-Marc Chaillan, Beatrice Piquet, Domitille Michalon Bertier, Michel Girard, Jean-Pierre Bethouart, Nathalie Lorson |
| Latest perfume | 2025 |
| Total number of perfumes | 102 |
Explore related products
What You'll Learn
Burberry's first perfume
Burberry is a UK clothing line established in 1856 by Thomas Burberry. The brand's first perfume, Burberry for Men, was launched in 1981. The license for this fragrance was held by Inter Parfums until 2012. In 2013, Burberry announced that they would be developing fragrances in-house, and in 2017, the license was acquired by Coty.
Coty Inc. is a New York-based company that develops, manufactures, and distributes luxury beauty products. The partnership between Burberry and Coty combines the British heritage of innovation, craftsmanship, and design of the former with the latter's expertise and leadership in luxury beauty products.
Burberry's product strategy includes various business segments catering to all age groups. The brand sells apparel, handbags, small leather goods, shoes, jewellery, and fragrances. All their products are manufactured in their factory, keeping in line with the company's aesthetic and fashion style.
The brand has a strong presence in Europe and Asia, with 421 stores worldwide. Burberry's marketing strategy includes a premium pricing policy, reflecting the excellent craftsmanship and innovative designs of its products. The company has also shifted its focus to selling through e-commerce mediums, especially after the Covid-19 pandemic.
The Soothing Scent of Lavender in Perfumes
You may want to see also
Explore related products
Coty's partnership with Burberry
Coty Inc. and Burberry announced a strategic partnership on April 3, 2017, with Coty acquiring exclusive long-term global license rights for Burberry Beauty luxury fragrances, cosmetics, and skincare. The agreement combines Burberry's British heritage of innovation, craftsmanship, and design with Coty's expertise and leadership in luxury beauty products.
Under the partnership, Coty will develop, manufacture, and distribute the full range of Burberry Beauty products globally. Coty's Luxury division, which includes brands such as Calvin Klein, Marc Jacobs, Hugo Boss, and Gucci, will work with Burberry to drive the next phase of its beauty business's development and position it for future growth.
Burberry's Chief Creative and Chief Executive Officer, Christopher Bailey, commented on the partnership: "We are delighted to partner with Coty, a world leader in luxury fragrance and make-up. Working with a global partner of their scale and expertise will help drive the next phase of Burberry Beauty's development and position this business for future growth."
Coty's CEO, Camillo Pane, also expressed enthusiasm about the partnership: "We are proud to welcome Burberry as a strategic partner of Coty. We look forward to growing further Burberry's luxury beauty products using Coty's world-class expertise in developing and bringing to market beauty brands."
The financial terms of the agreement include upfront payments of £130 million for the long-term exclusive global license and related transfer of the Beauty business, and approximately £50 million for assets transferring, totalling around £180 million. Burberry expects this agreement to be broadly neutral to adjusted profit before tax in the transition year (FY 2017/18) and positively impact earnings from FY 2018/19.
Best Places to Buy Elie Saab Perfume
You may want to see also
Explore related products
Burberry's in-house fragrances
Burberry has developed fragrances in-house since 2013. The brand's first fragrance, Burberry for Men, debuted in 1981. This was followed by Weekend and Touch in 2000, and Burberry Brit in 2003, which was a huge success. Since then, Burberry has released numerous fragrances for men and women, including the Burberry Sport and Burberry Summer collections, as well as limited editions such as Burberry Brit Limited Edition and Burberry Summer 2010.
The brand's fragrances are inspired by its British heritage and iconic designs, such as the trench coat. For example, My Burberry is a fragrance inspired by the iconic Burberry trench coat, and customers can monogram their bottles. The brand also has a range of fragrances inspired by the beauty of the outdoors, including its Signatures collection.
Burberry's fragrances are developed in collaboration with several perfumers, including Creations Aromatiques, Michel Almairac, Philippe Roques, Mark Buxton, Emilie Coppermann, and Francis Kurkdjian, among others.
In 2017, Burberry entered a strategic partnership with Coty Inc., granting Coty the exclusive long-term global license rights for Burberry Beauty luxury fragrances, cosmetics, and skincare. This partnership aimed to combine Burberry's British heritage with Coty's expertise in luxury beauty products.
Curve Perfume: How Much Does It Cost?
You may want to see also
Explore related products
Burberry's perfume for men
Burberry is a UK-based clothing line established in 1856 by Thomas Burberry. The brand's fragrance business was initially licensed to Inter Parfums until 2012. In 2013, Burberry announced that they would be developing fragrances in-house. However, in 2017, the license went to Coty Inc., a company that develops, manufactures, and distributes luxury beauty products.
Burberry offers a range of fragrances for men, including the brand's first fragrance for men, simply named "Burberry for Men," which debuted in 1981. The brand has since expanded its collection to include other popular scents such as "Touch for Men," an eau de toilette spray available in a 3.3 oz size. Another notable addition is the "Mr. Burberry" fragrance, which is available in both eau de toilette and eau de parfum formulations. The "Hero" fragrance is also part of the men's collection, featuring intense and powerful notes.
The brand's fragrances for men are inspired by the beauty of the outdoors, with a range of notes to suit different preferences. From intense and powerful scents to aromatic and woody fragrances, Burberry's men's collection offers a variety of choices. The bottles can also be personalized with up to three initials, making them unique gifts.
In addition to its men's fragrances, Burberry has also created well-known perfumes for women, such as "My Burberry," which was inspired by the iconic Burberry trench coat. The brand continues to innovate and expand its fragrance offerings, collaborating with renowned designers and leveraging its British heritage to create distinctive and desirable perfumes.
Refilling Spray Perfume Bottles: A Step-by-Step Guide
You may want to see also
Explore related products
Burberry's perfume for women
Burberry offers a range of perfumes for women, including the My Burberry fragrance, which draws inspiration from the iconic Burberry trench coat. The Burberry Her collection features unique scents for modern women, inspired by the city of London. It includes the original Burberry Her Eau de Parfum, a blend of crushed berries, violet, jasmine, wood, and creamy amber, as well as limited-edition fragrances like Her Petals. Burberry also offers a Burberry for Women Eau de Parfum, featuring notes of musk and vanilla for a warm and gentle scent.
The brand's fragrance business has undergone several strategic partnerships. From 2005 to 2012, Burberry's fragrance business was licensed to Inter Parfums. In 2013, Burberry announced its decision to develop fragrances in-house. Subsequently, in 2017, the brand entered into a partnership with Coty Inc., granting them exclusive long-term global license rights for Burberry Beauty luxury fragrances. This partnership aimed to combine Burberry's British heritage with Coty's expertise in luxury beauty products.
Among the well-known early Burberry scents for women are Weekend and Touch, introduced in 2000. Burberry Sport for Women, launched in 2010, was followed by Burberry Sport Ice and Burberry Summer in 2011. The brand's collection also includes the Burberry Goddess and Signatures range, inspired by the beauty of the outdoors and available in various sizes and intensities of eau de toilette and eau de parfum. Shower gels and body lotions that complement these fragrances are also available.
The Expensive Smell of VS Perfumes
You may want to see also
Frequently asked questions
Burberry fragrances are made in collaboration with perfumers Creations Aromatiques, Michel Almairac, Philippe Roques, Mark Buxton, Emilie Coppermann, and many more. In 2017, Burberry entered a strategic partnership with Coty Inc., which manufactures and distributes Burberry Beauty products globally.
Burberry has 102 perfumes in its fragrance base. Some famous perfumes include Burberry for Men (1981), Weekend and Touch (2000), Burberry Brit (2003), and Burberry Sport for men and women (2010).
The My Burberry fragrance is inspired by the iconic Burberry trench coat.
