Lance Carson
Billie Eilish has launched three fragrances: 'Eilish', 'Eilish No. 2', and 'Eilish No. 3'. The Grammy-winning artist has said that creating a perfume was a dream come true, inspired by her appreciation for the human body and her lifelong obsession with scent. The packaging was designed by NYC-based Jon Michael Design, and the perfume was launched in partnership with Parlux Ltd.
| Characteristics | Values |
|---|---|
| Company | Parlux Ltd. |
| Fragrance name | Eilish |
| Fragrance inspiration | "An appreciation for the human body" |
| Bottle design inspiration | Favourite parts of the body: the chest, neck, and collarbone |
| Bottle colour | Amber-bronze |
| Notes | Vanilla, amber, musk, grapefruit, pink peppercorn, jasmine, saffron, fir needle, cedar, bergamot, apple blossom, papyrus, black pepper, poppy flowers, palo santo, ebony, cocoa, and spices |
| Sustainability | FSC-certified BillerudKorsnäs CrownBoard Prestige .017 FBB paperboard, manufactured using wind energy, produced in a Zero Waste to Landfill and Carbon Neutral facility |
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What You'll Learn
Billie Eilish's inspiration for the perfume
Billie Eilish has always been fascinated by scents. She has synesthesia, a phenomenon that causes senses to merge, and this has given her a strong sense of smell and an ability to associate aromas with colours or objects. She also has a passion for perfumes, which she calls "one of my greatest joys in life". So, it is no surprise that she decided to create her own perfume.
Eilish by Billie Eilish, launched in 2021, is the singer's debut fragrance. It is an Oriental Vanilla fragrance with top notes of sugar, red berries, and mandarin orange; middle notes of vanilla, cacao, spicy notes, and rose; and base notes of tonka bean, amber, musk, and woody notes.
Vanilla is a key component of the perfume, and this is due to Billie's love of the scent, which she has had since she was a child. She explains that she has always disliked the taste of vanilla, but the scent stuck with her. She also wanted to include amber and musk notes because, to her, they are "amber-coloured smells", and she has a particular affinity for amber colours due to her synesthesia.
The bottle design is inspired by the beauty of the human body and its natural form. Billie wanted the perfume to be inclusive and appreciated by everyone, and for the bottle to reflect this. She explains, "I wanted it to feel like you could see anybody in it, and you could be it. I like the idea that you can see the person that you are in love with in it, somehow; I feel like it could match anybody, almost—or you."
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The scent and its notes
Billie Eilish's lifelong fascination with perfumes and scents led to the creation of her debut fragrance, 'Eilish'. The Grammy-winning artist has always been obsessed with scents and perfumes, collecting hundreds of fragrances as she toured the world. Her love for the human body and her synesthesia, a condition that connects senses and creates associations between colours and scents, inspired the design and scent of her perfume.
The scent of 'Eilish' is a sultry amber vanilla, with gourmand notes of amber and musk. The perfume has a warm gourmand scent, with edible notes that are sometimes referred to as "foodie". The vanilla note is a tribute to her mother, who taught her to bake as a child, and the scent of vanilla has stuck with her since. The amber notes also have a backstory, as her synesthesia associates amber colour with scent.
'Eilish' unfolds with a blend of grapefruit, pink peppercorn, and jasmine. It then reveals spicy hints of saffron, fresh fir needle, and creamy cedar. The base notes are velvety amber and earthy oakmoss, intertwined with skin musk. The perfume also features woody notes of palo santo and ebony, with nuances of metallic skin musk.
The second fragrance in the 'Eilish' collection is 'Eilish No. 2', a darker, moodier version of the original scent. The shape of the number 2 inspired the name and the sensual curves of the bottle and imagery. 'Eilish No. 3' is another addition to the collection, featuring notes of Italian bergamot, apple blossom, papyrus, black pepper, poppy flowers, palo santo, ebony, and skin musk.
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The packaging design
Billie Eilish's debut fragrance, "Eilish", was launched in November 2021. The packaging was designed by NYC-based Jon Michael Design, who were responsible for the branding, package design, and content creation for the fragrance product launch. The bottle design was inspired by Billie Eilish herself, who wanted the bottle to be an interpretation of her favourite part of the body, the décolletage and collarbone area. The bottle is gilded in amber-bronze, with a fusion of hard lines and soft curves. The cap sits flush with the glass, creating a cohesive unit, and when removed, reveals a soft-shouldered frosted glass bottle. The juxtaposition of hard and soft, rigid and fluid elements in the design is a reference to the singer's synesthesia, a condition that connects the senses and creates associations between colours and scents.
The cartons for the perfume were manufactured using 100% clean, renewable wind energy and produced in a Zero Waste to Landfill (ZWL) and Carbon Neutral facility. The cartons are made from BillerudKorsnäs CrownBoard Prestige™ paperboard, chosen for its unique combination of formability, strength, printability, and environmental attributes. The cartons are offset printed with four-colour process, UV PMS brown, and UV gold inks, with a range of coatings, including DiamondTouch soft-touch coating and UV gloss spot coating over Envirofoil®. Envirofoil's mirror-like finish adds a stunning visual depth to the packaging.
The overall design of the packaging is intended to capture the essence of Billie Eilish and her music, while also reflecting her passion for advocating for action against climate change through the use of sustainable materials and methods. The result is a stunning and unique presentation that stands out on the shelf and delivers a multi-sensory product experience.
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The sustainability of the packaging
Billie Eilish's debut fragrance, "Eilish", was created in collaboration with Parlux Ltd. and Diamond Packaging. The packaging was designed by NYC-based Jon Michael Design, who worked closely with Billie to bring her vision to life.
The packaging design was inspired by Billie's appreciation for the human body and her synesthesia, a condition that connects her senses and creates associations between colours and scents. The bottle is a gilded flacon with a fusion of hard lines and soft curves, designed to evoke the same feelings as the sultry amber vanilla scent inside. The cap sits flush with the glass, creating a cohesive unit, and when removed, reveals a soft-shouldered frosted glass bottle. The angle on the top of the cap mirrors the angle between the cap and the base. The use of hard and soft, rigid and fluid shapes in the design reflects the juxtaposition of the warm gourmand scent and the cool, metallic exterior.
The cartons for the folding boxes were manufactured with FSC-certified BillerudKorsnäs CrownBoard Prestige™ paperboard, chosen for its formability, strength, printability, and environmental attributes. The cartons are produced using 100% clean, renewable wind energy in a Zero Waste to Landfill (ZWL) and Carbon Neutral facility, minimizing the environmental impact throughout the supply chain. The packaging features multi-level embossed accents, including a metallic bust on the front panel, adding depth and an appealing tactile quality.
The finish is a mirror-like Envirofoil®, which is manufactured with less than 1% of the aluminum of traditional foil laminates and reuses the film carrier multiple times, further reducing waste. The overall DiamondTouch soft-touch coating promotes consumer interaction and creates a stunning presentation that stands out on the shelf, reflecting Billie's passion for environmental advocacy and action against climate change.
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$68
The launch of the perfume
The launch of Billie Eilish's debut fragrance, 'Eilish', was a highly anticipated event that took place in November 2021. The singer had been teasing the release of her first perfume for several months, and the launch finally happened through an exclusive direct-to-consumer model on her website, BillieEilishFragrances.com.
Eilish has been open about her lifelong fascination with perfumes and scents, and she wanted to create a fragrance that evoked a warm, sultry amber-vanilla aroma, one of her favourite smells. The perfume also includes notes of grapefruit, pink peppercorn, jasmine, saffron, fir needle, cedar, oakmoss, and musk. The design of the bottle was inspired by her favourite parts of the body, the décolletage, collarbone, chest, and neck, with a fusion of hard lines and soft curves. The packaging was designed by NYC-based Jon Michael Design, in collaboration with Diamond Packaging, and featured a beautiful amber-bronze colour with a mirror-like finish.
The launch of 'Eilish' was accompanied by a marketing campaign that aimed to create awareness around the fragrance and drive organic social media content. BMF, in collaboration with Parlux Fragrances, introduced the perfume at Coachella in Palm Springs during a multi-day event partnership with Soho Desert House. A monumental-sized replica of the fragrance bottle, inspired by Billie's favourite parts of the body, became the central focal point as guests entered the Desert House grounds. BMF also created a custom fragrance discovery experience, allowing guests to interact with the different scents and ingredients used in 'Eilish'.
The launch of 'Eilish' by Billie Eilish was a successful and highly talked-about event, with the singer's passion for perfumes and unique sense of style reflected in the fragrance and its packaging. The campaign also highlighted Billie's commitment to sustainability and environmentally friendly practices, with the packaging designed to minimise environmental impact and the utilisation of renewable wind energy in its production.
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Frequently asked questions
Billie Eilish created her debut fragrance, Eilish, in collaboration with Parlux Ltd.
Billie Eilish has said that perfumes have been one of her greatest joys in life, and she has always wanted to make one. She also wanted to create a perfume that was environmentally friendly, as she is passionate about advocating for action against climate change.
Billie Eilish's perfume, Eilish, has notes of vanilla, amber, musk, grapefruit, pink peppercorn, jasmine, saffron, fir needle, cedar, oakmoss, bergamot, apple blossom, papyrus, black pepper, poppy flowers, palo santo, ebony, cocoa, and spices. It is considered a gourmand, a term for perfumes with edible notes that are sometimes referred to as "foodie".
The packaging for Billie Eilish's perfume was designed by NYC-based Jon Michael Design. The bottle is gilded in amber-bronze and features a fusion of hard lines and soft curves. The design was inspired by Billie Eilish's favourite parts of the body: the chest, neck, collarbone, and décolletage area. The cartons are made from FSC-certified BillerudKorsnäs CrownBoard Prestige .017 FBB paperboard and are produced using 100% clean, renewable wind energy in a Carbon Neutral facility.
Billie Eilish's perfume, Eilish, was launched direct-to-consumer in November 2021, exclusively at BillieEilishFragrances.com.
