
Ulta Beauty Rewards members can earn bonus points on their purchases, which can be redeemed for money off future buys. Ulta offers bonus points throughout the year, with the biggest bonuses occurring twice annually. In August, Platinum members can get 10x points on thousands of items, and there are often promotions offering 5x points on certain brands or categories, such as skincare and perfume. For example, in 2020, Ulta offered 5x points on fragrance purchases, and in 2024, there was a promotion for 5x points on 1.7oz Flowerbomb. Ulta also offered 5x points on large J'adore fragrances in March and April 2025. Diamond and Platinum Appreciation Days, which occur every August, give Diamond and Platinum members the opportunity to earn 10x points on select beauty brands.
| Characteristics | Values |
|---|---|
| Frequency of 5x points on fragrances | Once or twice a year |
| Time of year | Between January and May, before Mother's Day |
| Requirements | Ulta Beauty Rewards member |
| Member tier | Diamond and Platinum members |
| Activation | Required |
| Redemption | Points can be used towards future products or beauty services |
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What You'll Learn
- Ulta's Diamond and Platinum Appreciation Days happen every August
- Promotions offering 5x points for certain brands are offered multiple times a year
- Ulta offers 5x points on fragrances once or twice a year
- Ulta offered 5x points on 1.7oz Flowerbomb fragrance in 2024
- Ulta offered 5x points on large J'adore fragrances in March and April 2025

Ulta's Diamond and Platinum Appreciation Days happen every August
Ulta offers bonus points throughout the year, with the biggest bonus points offered twice annually. In August, Platinum members can take advantage of 10X points on thousands of items, and again in November on selected items. Promotions offering 5X points for certain brands or categories, such as skincare and perfume, are also offered multiple times a year.
For example, in 2022, there was a promotion where Diamond members received 5X points on everything for a day, while Platinum members received 4X, and other members received 3X. In 2024, there was a promotion for 5X points on 1.7oz Flowerbomb. Ulta also offered 5X points on large J'adore fragrances in March and April 2025.
To maximize points, members can also use strategies such as waiting for coupons or comparing prices with other websites. The longer points are held onto, the more they are worth.
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Promotions offering 5x points for certain brands are offered multiple times a year
Ulta Beauty Rewards members can earn points on their purchases, which can be redeemed for money off future buys. Promotions offering 5x points for certain brands are offered multiple times a year. For example, in 2022, there was a 5x points promotion on fragrances. There was also a promo where Diamond members got 5x points on everything for a day, while Platinum members got 4x and regular members got 3x.
In 2024, there was a 5x points promotion on 1.7oz Flowerbomb. There was also a 5x points promotion on fragrances before Mother's Day that year, and another one before Valentine's Day.
Ulta also offers promotions with 10x points on select items for Diamond and Platinum members during their Diamond and Platinum Appreciation Days, which happen every August. In addition, Platinum members can get 10x points on thousands of items in November.
Ulta also offers bonus points all year round. These promotions can be found on the Ulta website, app, or through email and text alerts.
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Ulta offers 5x points on fragrances once or twice a year
Ulta's rewards program offers its members opportunities to earn bonus points on their purchases throughout the year. The biggest bonus point offers happen twice a year, in August and November, when Platinum members can earn 10x points on thousands of items.
Ulta also offers promotions with 5x points on fragrances once or twice a year. These promotions are typically held before Valentine's Day and Mother's Day, which fall in February and May, respectively. For example, in 2024, Ulta offered 5x points on fragrances before Mother's Day.
It's important to note that these promotions may not be offered every year, and the timing may vary. Ulta also offers smaller bonus point promotions, such as 2x or 3x points on fragrances, more frequently throughout the year.
To maximize your points, keep an eye on your email and Ulta's website for upcoming promotions and member appreciation events. These events can offer exclusive benefits to Diamond and Platinum members, such as additional points or discounts on select brands.
Additionally, certain activation requirements may need to be met to take advantage of these promotions, such as signing up for text alerts or shopping within a specified time frame. By staying informed and strategic, you can make the most of Ulta's rewards program and earn valuable points on your fragrance purchases.
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Ulta offered 5x points on 1.7oz Flowerbomb fragrance in 2024
Ulta Beauty, the American chain of beauty stores, is known for its reward system. Bonus points are offered to customers all year round, with the biggest bonus points offered twice a year. Platinum members are given 10x points on thousands of items in August and November. Promotions offering 5x points for certain brands or categories are also offered multiple times throughout the year.
In 2024, Ulta offered 5x points on 1.7oz Flowerbomb fragrance. Flowerbomb is a floral perfume by Viktor & Rolf. It comes in a luxurious diamond-grenade-shaped bottle designed by Fabien Baron. The fragrance is described as a warm, ambery bouquet with the aroma of jasmine and rosebuds, complemented by the comforting scents of vanilla and peony. The 1.7oz (50ml) size is perfect for those who want to have their signature scent on the go.
Ulta's 5x points promotion for the Flowerbomb fragrance is a great opportunity for customers to earn rewards while purchasing a popular perfume. By taking advantage of this offer, customers can accumulate points that can be redeemed for future discounts. This particular promotion was well-timed, as some customers may have been considering purchasing a new fragrance for the spring and summer seasons.
It is worth noting that Ulta is not the only retailer that offers deals on fragrances. Some customers have mentioned that they were able to find better prices on other websites, such as Fragrancenet.com and Jomashop. However, Ulta's rewards program and promotions can still make it a competitive option for fragrance purchases, especially when combined with discounts or exclusive scents.
Overall, Ulta's 5x points promotion on the 1.7oz Flowerbomb fragrance in 2024 is a great example of the company's incentive programs. By offering rewards, they encourage customers to make purchases and earn points that can be redeemed for future discounts. This strategy not only benefits customers but also helps Ulta foster customer loyalty and increase sales.
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Ulta offered 5x points on large J'adore fragrances in March and April 2025
Ulta Beauty offers its customers several opportunities to earn bonus points on their purchases throughout the year. These bonus points can be redeemed for discounts on future purchases. While Ulta offers bonus points all year round, the biggest bonus points offers happen twice a year. In August, Platinum members can get 10x points on thousands of items, and they get another chance to cash in on 10x points on selected items in November. Promotions offering 5x and 2x points for certain brands or categories (e.g., skincare, perfume) are also offered multiple times a year.
In March 2025, Rihanna became the face of Dior's iconic J'adore fragrance. To celebrate this launch, Ulta offered 5x points on large J'adore fragrances in March and April 2025. This promotion was a great opportunity for customers to earn bonus points on a luxury fragrance endorsed by Rihanna, who has had a relationship with Dior for over a decade.
Ulta has previously offered 5x points on fragrances around Mother's Day, and there are usually one or two such deals per year. In addition to these deals, Ulta also offers smaller bonus points on perfumes around Valentine's Day. These promotions are a great way for customers to earn points and save money on their fragrance purchases.
By taking advantage of these bonus point promotions, customers can maximize their purchases and redeem their points for future discounts. The longer customers hold onto their points, the more they are worth. For example, a Platinum member using their Ulta credit card and spending $175 during a 10x points promotion would earn 2012 points, equivalent to $125 off their next purchase.
Customers can also combine these bonus points with other coupons and discounts to further maximize their savings. By keeping an eye on their email and staying up-to-date with Ulta's promotions, customers can make the most of these opportunities and enjoy their favorite fragrances at a discounted price.
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Frequently asked questions
Ulta seems to offer 5x points on fragrances once or twice a year.
Ulta has offered 5x points on fragrances around Mother's Day and Valentine's Day.
You can sign up for Ulta Beauty emails and text messages to stay informed about their latest promotions.




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