Katrina Rosales
KKW Fragrance by Kim Kardashian was previously only available on the brand's website, but in 2018, the sweet-scented perfumes were announced to be coming to Ulta Beauty stores. The fragrances officially launched in Ulta stores on November 25, 2018, with the Crystal Pear & Peony fragrance launching a year later in December 2019. The launch in Ulta stores allowed customers to sample the perfumes in-store before buying, addressing a common complaint of having to buy a perfume without smelling it.
| Characteristics | Values |
|---|---|
| KKW Fragrance Launch Date at Ulta | November 25, 2018 |
| KKW Fragrance Collections | KKW Body, KKW Crystal Gardenia, KKW Kimoji |
| KKW Fragrance Individual Scents | Kimoji Cherry, Kimoji Peach |
| KKW Fragrance Price Range | $45-$60 |
| KKW Fragrance Availability | In-store and online |
| KKW Beauty Launch Date at Ulta | October 20, 2019 |
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What You'll Learn
KKW Fragrance's launch in Ulta stores
KKW Fragrances are coming to Ulta stores! Kim Kardashian West is bringing her cosmetics line to Ulta stores, and fans couldn't be more excited. The reality star and businesswoman's coveted products have been available only on her website, KKW.com, but that's all about to change.
The launch date for KKW Fragrance in Ulta stores was November 25, 2018. The announcement came via an Instagram post by Ulta Beauty, which featured fragrances from the KKW Body, Crystal Gardenia, and Kimoji collections. This included Kimoji Peach, which was sold out online at the time. The fragrances were priced at $45 to $60.
The launch of KKW Fragrance in Ulta stores is part of Kim Kardashian West's expansion into the beauty industry. She has turned herself into a beauty mogul, with her eyeshadow palettes, contour kits, and perfumes gaining a mass following. The entire KKW Beauty line will be available in Ulta stores, giving customers better access to the products and the opportunity to sample them in-store before buying.
In addition to the original fragrances, KKW Fragrance launched an exclusive new perfume at Ulta in December 2019. The Crystal Pear & Peony fragrance was created for the holidays, featuring notes of raspberry gumdrop accord, white peony blossoms, and golden amber crystals, resulting in a refreshing, sweet floral scent. The perfume was priced at $35.
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KKW Crystal Pear & Peony fragrance
Kim Kardashian West's KKW Crystal Pear & Peony fragrance is a sweet, floral scent with top notes of raspberry, pear blossom, and pink pepper. The heart notes include peony and jasmine sambac, while the base notes are whipped cream, vanilla, sandalwood, and amber. The fragrance is designed to smell opulent and luxurious, with a bright and warm feel. The perfume is housed in a clear and mint-green glass bottle, shaped like a crystal, similar to the brand's Crystal Gardenia fragrances.
The KKW Crystal Pear & Peony fragrance was launched in 2019 for the holidays and was exclusive to Ulta and ulta.com. It retailed for $35, making it an affordable option for those who enjoy sweet scents with floral notes. The fragrance was designed to be a perfect addition to the KKW Crystal line of perfumes and received positive reviews from customers who appreciated its pleasant, fresh scent.
The brand KKW, short for Kardashian West, was founded by Kim Kardashian West, who has become a beauty mogul. Her eyeshadow palettes and contour kits initially put her on the map in the cosmetics world, and she soon expanded into perfumes, gaining a mass following for her sweet-scented bottles. The addition of the KKW Fragrance line to Ulta stores addressed a major complaint from fans who wanted to smell the perfumes before purchasing them.
Ulta Beauty's senior vice president of merchandising, Tara Simon, acknowledged the impact of Kim Kardashian West on their culture. The launch of KKW Beauty at Ulta stores marked a significant development, as it improved accessibility and allowed customers to swatch and find their perfect shades in person. This move was in line with Kim's goal of making her cosmetics line more accessible and available to her fans.
Overall, the KKW Crystal Pear & Peony fragrance is a well-received addition to the KKW Fragrance line, offering a refreshing and sweet floral scent to customers seeking an affordable and exclusive perfume option.
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$28
KKW Fragrance's partnership with Ulta
KKW Fragrances' partnership with Ulta Beauty is a significant step for Kim Kardashian's beauty brand. KKW Fragrance officially launched in Ulta stores in November 2018, joining her sister Kylie Jenner's line, Kylie Cosmetics. This marked the first time KKW Fragrance was available in a physical retail location, previously only being sold online through KKW.com.
The decision to partner with Ulta was a strategic one for Kardashian, who wanted to address one of the main complaints from fans, who wanted to smell the fragrances before purchasing. By bringing KKW Fragrance to Ulta, customers could now experience the scents in person, making it easier to buy one of Kardashian's beauty creations. This move also allowed customers to earn points when purchasing the fragrance as part of Ulta's Ultamate Rewards Program.
The launch at Ulta included three collections: KKW Body, KKW Crystal Gardenia, and KKW Kimoji, with nine offerings in total. The fragrances retailed for $45 to $60, with the KKW Body and Crystal Gardenia fragrances priced at $60. The Crystal Gardenia collection features heavy floral notes and comes in a sleek crystal-shaped bottle. KKW Body is housed in a bottle shaped like Kardashian's body, while the Kimoji fragrances are likely inspired by Kardashian's Kimoji line.
In addition to the initial launch, KKW Fragrance launched an exclusive new scent at Ulta for the 2019 holiday season, Crystal Pear & Peony. The fragrance features notes of raspberry gumdrop accord, white peony blossoms, and golden amber crystals, creating a sweet and refreshing floral scent. The perfume is housed in a clear and mint-green glass bottle, similar to the brand's Crystal Gardenia fragrances, and retails for $35.
The partnership between KKW Fragrance and Ulta has been a successful one, with Ulta shares reportedly increasing by 20% after the collaboration was announced. The move has brought Kim Kardashian's coveted beauty products to a wider audience, allowing customers to experience and purchase her fragrances with ease.
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KKW Fragrance's pop-up store in California
Kim Kardashian West has expanded her beauty empire to include fragrances, which have gained a mass following. The KKW fragrances were initially only available online via the KKW website, but in 2018, Kardashian West opened her first KKW Beauty pop-up store in California. The store was located at the Westfield Century City shopping centre in Los Angeles and sold the brand's full line of cosmetics and fragrances. The store was designed by Kanye's tour team and featured an arched hallway, a crystal cave with oversized crystals, a hall of tubes containing pigments of the Flashing Lights loose powders, and an outline of Kim Kardashian's body with her fragrance bottles.
The KKW Beauty pop-up shop opened on 22 June 2018, with Kardashian West in attendance wearing a cream-coloured off-the-shoulder vintage Dolce & Gabbana dress. The store was open from 10 am to 10 pm on Fridays and Saturdays, 11 am to 7 pm on Sundays, and 10 am to 9 pm the rest of the week. Customers who made purchases in the first week were entered into a draw to win an invite to a private opening party hosted by Kardashian West and Dedivanovic on 30 June.
Kardashian West described the store as an "experience" as much as a place to buy cosmetics and perfume. She also expressed her hope that the pop-up store would be successful and that she would be able to open more permanent brick-and-mortar KKW Beauty locations in the future.
In December 2018, Kardashian West opened a second KKW Beauty and Fragrance pop-up store at South Coast Plaza in Costa Mesa, California. Hundreds of fans lined up to shop and meet the reality TV star, who signed autographs and took selfies with her fans. This pop-up store remained open through February, offering an immersive retail experience with custom displays of KKW Beauty and Fragrance products.
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KKW Fragrance's expansion to brick-and-mortar retail
KKW Fragrances' expansion to brick-and-mortar retail began in November 2018, with the brand's first physical store launch in partnership with Ulta Beauty. This marked a significant shift for the fragrance line, which had previously relied on a direct-to-consumer digital model. The decision to expand into physical retail was driven by Kim Kardashian West's desire to address customer preferences for experiencing fragrances in person before purchasing. This move also aligned with Ulta Beauty's strategy of offering a diverse range of brands to its customers.
The introduction of KKW Fragrances to Ulta Beauty stores was highly anticipated by fans, who were eager to explore the scents in person. The initial launch included three collections: KKW Body, KKW Crystal Gardenia, and KKW Kimoji, with nine fragrances in total. The expansion into Ulta Beauty provided improved accessibility to the fragrances, allowing customers to sample the scents before committing to a purchase. This addressed a common challenge in the perfume industry, where consumers often prefer to smell a fragrance before buying it.
The partnership between KKW Fragrances and Ulta Beauty proved to be mutually beneficial. Ulta Beauty's shares reportedly spiked by 20% following the announcement of the collaboration in August 2018. The exclusive launch of the Crystal Pear & Peony fragrance in December 2019 further emphasized the successful collaboration between the two brands. This holiday-themed scent, with its opulent notes and exclusive availability at Ulta and ulta.com, showcased the ongoing expansion of KKW Fragrances within the brick-and-mortar retail space.
In addition to Ulta Beauty, KKW Fragrances also explored pop-up stores as part of its physical retail strategy. In December 2018, a pop-up store was opened at South Coast Plaza in Costa Mesa, California. This temporary location provided another opportunity for customers to engage with the fragrances in person and contributed to the brand's overall expansion into brick-and-mortar retail.
The expansion of KKW Fragrances into brick-and-mortar retail, particularly through its partnership with Ulta Beauty, represented a strategic shift toward offering customers a more tactile and immersive brand experience. By providing the opportunity to sample fragrances in person, the expansion addressed a key challenge in the perfume industry and reinforced Kim Kardashian West's understanding of her customers' preferences. This move also aligned with Ulta Beauty's diverse brand offerings, enhancing the accessibility and reach of KKW Fragrances.
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Frequently asked questions
Ulta started selling KKW fragrances in their stores on November 25, 2018.
Ulta sold the KKW Crystal Gardenia collection, KKW Kimoji, and KKW Body.
Kim Kardashian wanted to give customers the opportunity to smell the fragrances before buying them.
Ulta also sells KKW Beauty products, which launched in Ulta stores in October 2019.
