Katrina Rosales
Kim Kardashian is a celebrity influencer, entrepreneur, and designer who has ventured into the beauty and makeup market. She has launched several fragrances and perfumes over the years, with her earliest edition created in 2009 and the newest from 2014. In 2021, Kardashian closed her KKW Beauty cosmetics and perfume line, followed by the closure of her KKW Fragrance line in 2022. However, in January 2024, she teased the return of her makeup and fragrance lines, with a possible relaunch date of January 26, 2024. With a focus on skincare and her SKKN brand, Kardashian is expanding her beauty empire. While an exact date for the new fragrance release has not been announced, it is expected to launch in 2024, creating buzz among her fans and in the beauty world.
| Characteristics | Values |
|---|---|
| Date of announcement | 16 January 2024 |
| Date of relaunch | 26 January 2024 |
| Old brand names | KKW Beauty, KKW Fragrance |
| New brand name | SKKN |
| Products | Makeup and fragrance |
| Product features | New names, formulations, and a "neutral" look |
| Product availability | Expected to launch in 2024 |
| Product description | "All your faves. Anything that is applied to the skin or helps to accentuate your skin will be under the SKKN brand." |
| Kim Kardashian's statement | "It is coming... It is all dropping from SKKN and will be all of the neutral amazingness you could ever want." |
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What You'll Learn
KKW Beauty and KKW Fragrance closed in 2021 and 2022
KKW Beauty, Kim Kardashian's cosmetic line, was closed in August 2021. The brand's website announced significant sales and that the site would be “shutting down” to make way for a new direction. Kardashian shared that the brand would be coming back under a "completely new brand". KKW Beauty was first launched in 2017 and had several memorable collaborations and campaigns. In 2020, Kardashian sold a 20% stake in the brand to cosmetics giant Coty for $200 million.
KKW Fragrance, on the other hand, was closed in April 2022. KKW Fragrance was a newer brand, with the earliest edition of its 49 perfumes created in 2017. The perfumes were made in collaboration with perfumers Nicole Mancini, John Gamba, and Givaudan. The brand also had several celebrity collaborations, including with Kendall Jenner, Kylie Jenner, and Kourtney Kardashian.
In January 2024, Kim Kardashian posted a video to her Instagram account, in which she read comments from fans asking for her old brands to come back. At the end of the video, Kardashian said she "hears" her fans, and the date, January 26, 2024, appeared on the screen, hinting at a possible reboot of KKW Beauty and KKW Fragrance. This teaser comes as Kardashian's apparel brand, Skims, prepares for an IPO amid an estimated $4 billion valuation.
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KKW Beauty and KKW Fragrance to return in 2024
In 2021, Kim Kardashian's KKW Beauty line was shut down, with the KKW Fragrance line following suit in 2022. Both closures were part of a rebrand, with the first step being the launch of her skincare line, SKKN by Kim, in June 2022. The nine-piece collection features neutral tones that match the colour palette of her clothing business, SKIMS.
Kardashian has since hinted at a reboot of her fragrance and makeup brands, KKW Beauty and KKW Fragrance. In a video posted to her Instagram account on January 16, 2024, Kardashian read out comments from fans asking for her old brands to return. She ended the video by saying she "hears" her fans, with the date of January 26, 2024, appearing on the screen.
Kardashian has confirmed that KKW Beauty and KKW Fragrance will return in 2024 under her SKKN brand, featuring new names, formulations, and a 'neutral' aesthetic. She confirmed the news during a fan Q&A on Twitter, stating:
> "This year!!! It is coming!!!! All your faves. Anything that is applied to the skin or helps to accentuate your skin will be under the SKKN brand. It is all dropping from SKKN and will be all of the neutral amazingness you could ever want. Everything that is just for your skin and applied to the skin will all be on our one site under the SKKN brand."
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![Kim Kardashian Pure Honey by Kim Kardashian Eau De Parfum Spray 3.4 oz for Women [Gift]](https://m.media-amazon.com/images/I/51IzJ0m3QcL._AC_UL320_.jpg)
Kim Kardashian's favourite perfumes
Kim Kardashian has confirmed the return of her KKW makeup and fragrance lines, which closed in 2021 and 2022, respectively. The new products will launch under the SKKN brand, with new names and formulations. While no specific launch date has been announced, the teaser video hinted at a possible release on 26 January 2024.
Now, let's explore Kim Kardashian's favourite perfumes. Known for her sophisticated and elegant style, Kim's fragrance choices reflect her signature glamour. Here are some of her favourite scents:
Michael Kors' Michael: This perfume, with its unique blend of airy freesia, zingy tamarind, rich incense, and warm base notes of musk, cashmere wood, and vetiver, is a favourite of Kim's. The contrast between the airy and spicy notes creates an enchanting fragrance.
Tom Ford's Black Orchid: A sophisticated and opulent fragrance, Black Orchid by Tom Ford, is another one of Kim's choices. It opens with a zesty blend of pear, magnolia, peach, mandarin orange, and bergamot, followed by a heart of creamy white florals, including jasmine, tuberose, and lily-of-the-valley. The base notes are an alluring blend of musk, vanilla, blackberry, and cedar.
Bvlgari's Jasmin Noir: Kim has also been known to wear Jasmin Noir, a luxurious fragrance that juxtaposes masculine and feminine accords. Jasmine, silky almond, and dark precious wood create a unique blend. The opening green notes have a hefty dose of intoxicating gardenia, while the base combines cashmere, tonka bean, licorice, and patchouli.
Kim Kardashian Gold: Kim's signature fragrance, Gold, is a citrus-dominant scent with a spicy blend of bergamot, grapefruit, and pink pepper. The heart reveals a floral bouquet of jasmine, rose, and violet, while the base leaves an intoxicating trail with notes of patchouli, sandalwood, amber, benzoin, and musk.
Floral Compositions: In general, Kim is drawn to woody-white floral compositions. She loves creamy, vanillic florals and warm amber-musk perfumes, often opting for sophisticated and feminine fragrances.
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Kim Kardashian's SKKN brand
Kim Kardashian is a well-known television personality and entrepreneur with several ventures in the beauty and makeup market. Her cosmetic line KKW Beauty was shut down in 2021, and her KKW Fragrance line followed in 2022. However, in January 2024, Kardashian hinted at a reboot of her fragrance and makeup brands, exciting her fans.
Kardashian's beauty brand, SKKN by Kim, was launched in June 2022 with a collection of nine skin care products. The products are housed in neutral tones, mimicking the colour palette of her clothing business, the SKIMS shapewear line. The brand reportedly specialises in moisturisers, cleansers, serums, and hair care products.
Kardashian has confirmed that her makeup and fragrance lines will be returning under the SKKN brand. In a fan Q&A on Twitter, she assured her fans that the products would launch this year, featuring new names, formulations, and a neutral look. The SKKN brand will encompass all products applied to the skin or used to accentuate the skin, offering a range of neutral-toned options.
Kardashian's influence in the beauty world is undeniable, with her previous fragrance lines receiving mixed to positive reviews. Customers have described her perfumes as romantic, light, authentic, and good value for money. With her upcoming relaunch, Kardashian aims to continue her beauty empire's success by catering to her fans' requests and keeping up with the growing beauty market.
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Kim Kardashian's beauty and skincare empire
Kardashian's influence in the beauty world began with her cosmetic line, KKW Beauty, which launched with contour kits that capitalized on her love for contouring and her desire to create products she loved and wanted to use. However, in 2021, KKW Beauty and its fragrance counterpart, KKW Fragrance, were shuttered as Kardashian shifted her focus solely to skincare. This decision was driven by her personal skincare journey, including her psoriasis diagnosis, which inspired her to create a legacy skincare brand, SKKN by Kim. Launched in June 2022, SKKN by Kim introduced a range of nine skincare products, each designed with sought-after ingredients and formulated to reactivate the skin's inner potential.
Kardashian's skincare routine, valued at over $3,000, has captivated many, with reports of its ability to transform skin, reducing issues such as whiteheads and forehead lines. The routine includes a variety of products, from makeup removing wipes and cleansing pads to balms, oils, and serums. While some have praised the effectiveness of her regimen, others have noted the financial inaccessibility of such a costly routine.
In addition to her skincare endeavours, Kardashian has expressed her passion for beauty and makeup. Her cosmetic line, KKW Beauty, was a fan favourite before its closure in 2021. However, backed by beauty giant Coty, which had partial stakes in KKW Beauty and KKW Fragrance, Kardashian is teasing the return of her makeup and fragrance lines. The reboot is expected to feature new names, formulations, and a 'neutral' look, with all products applied to the skin falling under the SKKN brand.
Kardashian's beauty empire continues to evolve, and her impact on the beauty industry is undeniable. With her influence and dedication to creating expertly crafted products, she has built a successful portfolio of brands that cater to the needs and desires of her vast fanbase. As she continues to expand and reinvent her beauty offerings, Kim Kardashian's beauty and skincare empire solidifies its place in the highly competitive beauty market.
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Frequently asked questions
Kim Kardashian's KKW Fragrance line closed in April 2022. She is rebooting her fragrance line, which will be released under the SKKN brand. The products are expected to launch in 2024.
Kim Kardashian has released 7 perfumes, with the earliest edition created in 2009 and the newest from 2014. Her perfumes include the KKW Crystal Gardenia collection, composed of Crystal Gardenia, Crystal Gardenia Citrus, and Crystal Gardenia Oud.
Kim Kardashian is a fan of woody-white floral compositions. Her perfumes are often described as creamy, vanillic, and warm.
Kim Kardashian's fragrances can be purchased on Amazon.com.
Kim Kardashian is an entrepreneur focused on building her beauty empire. She closed her KKW Fragrance line to rebrand and refocus her efforts on her skincare line, Skkn by Kim.
