Lance Carson
Ulta Beauty is a one-stop shop for all things beauty, including skincare, haircare, and makeup. They also offer a wide range of fragrances, from classic to trendy brands like Dior, Gucci, Ariana Grande, and Billie Eilish. Ulta frequently has sales and promotions on fragrances, such as their point multiplier events, where customers can earn bonus points on fragrance purchases or specific scent families. Additionally, they host major sales events like the 21 Days of Beauty Sale, now called the Semi-Annual Beauty Event, which offers significant discounts on beauty products, including fragrances, twice a year. To maximize savings, customers can also apply coupons and stack point multipliers.
| Characteristics | Values |
|---|---|
| Frequency of sales | Frequent |
| Types of sales | Points multipliers, 20% off coupons, 50% off Dash to Beauty deals, 21 Days of Beauty Sale (now called the Semi-Annual Beauty Event) |
| Conditions for sales | Ultamate Rewards credit card, Ultamate Rewards membership |
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What You'll Learn
Ulta's 21 Days of Beauty Sale
During the 21 Days of Beauty Sale, each day features new Beauty Steals, with 50% discounts on premium beauty products. These discounts only last for 24 hours, so shoppers need to be quick to take advantage of the deals. Ulta also offers other major savings throughout the event, such as 5X points on select skincare for Ultamate Rewards members.
In addition to the 21 Days of Beauty Sale, Ulta often has promotions and point multipliers on fragrance purchases. For example, they may offer 5X points on fragrance purchases or a specific scent each month. There are also occasional coupons for 20% off, including prestige brands, which can be stacked with the points multiplier.
Ulta offers a wide selection of women's fragrances, from classic scents to daring new fragrances. Their perfume selection includes iconic luxury brands like Dior and Gucci, as well as popular trending brands like Ariana Grande and Billie Eilish. Ulta also offers rollerballs, which are perfect for those who want to try a new fragrance before committing to a full-size bottle.
To stay up-to-date with Ulta's sales and promotions, shoppers can check their weekly ads or apply for an Ultamate Rewards credit card to save 20% on their first purchase and earn 2X points with every purchase.
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Points multipliers
Ulta generally follows a similar sales pattern each year, with some of the main events following a basic schedule. For instance, the Jumbo Sale is usually held late in the year or in early January, and the Love Your Skin Event follows it.
In 2024, on January 21, there was a 2X/3X/4X points offer on all purchases, along with a 50% discount on second-chance steals. This was similar to the offers in 2023, where there were 3x fragrance multipliers on February 2-4 and February 3-5. There was also a 5x multiplier for select fragrances on March 21, 2024.
Ulta also offered 3x, 4x, and 5x points for members, Platinum, and Diamond status customers, respectively, in mid-December 2023. There was also a 5x points offer on all fragrance purchases from December 10-24, 2023.
Based on this, it seems that Ulta does offer points multipliers around the holiday season and in the first quarter of the year.
To stay updated on the latest points multipliers, you can check the website usgwp.com, which posts the previous year's multipliers, sales, and GWPs at the beginning of each month. This can help you estimate what offers might be available in the current month.
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Free gifts with purchase
Ulta Beauty offers free gifts with fragrance purchases throughout the year. For instance, customers can receive free gifts with a $70 Ariana Grande fragrance purchase, a $125 Tory Burch Signature select sizes fragrance purchase, or a $100 Lancôme Fragrance purchase. These offers are valid for a limited time and exclude gift sets, with full or partial pickup or same-day delivery purchases not qualifying.
Ulta also offers free gifts with purchases during specific promotional events and sales. For example, during their Holiday Beauty Blitz (previously known as the Big Holiday Beauty Sale), customers can take advantage of deals like a free 15-piece beauty bag with a $70 purchase, perfect for Valentine's Day or Mother's Day gifting. The Summer Sale, usually held towards the end of June, also includes free gifts with purchases, such as a free tote bag in blue or tan with fragrance purchases.
Additionally, Ulta hosts a biannual 21 Days of Beauty Sale in March and September, offering up to 50% off on fragrance, skincare, hair care, and makeup items. During these sales, customers can earn bonus points on fragrance purchases, with rewards members having the opportunity to save up to 20% on qualifying purchases.
The retailer also provides free gifts with purchases throughout the year, such as a free travel perfume atomizer with the Ulta fragrance sampler, which includes popular fragrances like Ariana Grande Cloud. Customers can also earn 5X points with any large J'adore fragrance purchase, allowing them to build their perfect basket of beauty treats.
Lastly, Ulta offers free standard shipping on any $35 fragrance purchase, making it convenient for customers to shop for their favorite scents from the comfort of their homes.
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20% off coupons
Ulta Beauty has various sales and promotions throughout the year, including its famous 21 Days of Beauty sale, which happens twice a year in March and September. This sale includes discounts on fragrances, as well as makeup, skincare, and hair care products. Ulta also offers smaller promotions and coupons throughout the year, which can be found on their website or through text alerts.
One of the most popular Ulta coupons is the 20% off entire purchase coupon. These coupons are usually offered at least twice a year, and there are a few ways to take advantage of them. Firstly, you can sign up for the Ulta Beauty Rewards program, which is free to join. This program allows you to earn points on purchases that can be redeemed for discounts, and members also receive exclusive access to new products and sales. You can also apply for the Ulta store credit card, which offers 20% off your first purchase. Additionally, Ulta offers text alerts where you can receive one-time-use online-only codes, which sometimes include 20% off coupons.
It's important to note that Ulta's 20% off coupons may have exclusions, such as certain brands or services. Be sure to carefully read the terms and conditions of the coupon to ensure your purchase is eligible for the discount.
In addition to the 20% off coupons, Ulta also offers other promotions and discounts throughout the year. For example, during their Spring Haul Event in April, customers can find major discounts and daily deals on prestige cosmetics. Ulta also hosts a Gorgeous Hair Event in May and October, offering promotions and discounts on hair care products.
To stay up-to-date with Ulta's latest sales and promotions, including fragrance sales, it's recommended to sign up for their email newsletter, regularly check their website, and follow their social media channels. By combining strategic shopping with Ulta's various coupons and discounts, you can maximize your savings on your favourite beauty products.
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Free shipping and store pickup
Ulta Beauty offers free standard shipping on fragrance purchases over $35. The company also provides free store pickup on the same day for online orders.
Ulta Beauty's fragrance shop features a wide selection of perfumes and colognes from well-known brands such as Carolina Herrera, Ariana Grande, Chanel, Dior, and Givenchy. The store also offers a variety of home fragrance products, including candles, wall diffusers, reed diffusers, and room mists.
Ulta Beauty's 21 Days of Beauty event, which features up to 50% off on beauty products, including fragrances, happens twice a year in March and September. During this event, customers can take advantage of daily beauty deals and promotions both in-store and online.
In addition to the annual event, Ulta Beauty frequently offers promotions and deals on fragrance purchases. For example, as of May 2025, customers can earn 2X the points per $1 spent on select Tory Burch Signature fragrance purchases. There are also promotions for free gifts with certain fragrance purchases, such as a gift with a Chloé or Nomade large spray fragrance purchase valid through May 31, 2025.
To stay up-to-date with the latest deals and promotions, customers can check Ulta Beauty's website or visit a physical store near them.
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Frequently asked questions
Ulta has various sales throughout the year, including their signature Semi-Annual Beauty Event (previously known as the 21 Days of Beauty Sale), which takes place for three weeks every fall and spring. They also have a Love Your Skin sale, which offers 50% discounts on premium beauty products for 24 hours.
Ulta often has 5x points on fragrance purchases or 5x points on a certain scent each month. You can also wait for the 20% off coupon, which is valid three to four times per year, and stack the points multiplier.
Yes, you can join the Ultamate Rewards program to earn 2x points with every purchase. Additionally, you can check their weekly ad for up-to-date brand and category sales.
