Seamus Hammond
Perfume is an incredibly personal choice, with scent preferences varying wildly from person to person. However, there are some fragrances that have achieved a level of universal acclaim, with experts from publications like Marie Claire, Cosmopolitan, Harper's Bazaar, and Who What Wear weighing in on the latest and greatest perfumes to hit the market. From celebrity fragrances to luxury scents, here's a look at what the experts are saying about the best new perfumes.
| Characteristics | Values |
|---|---|
| Notes | Jasmine, tuberose, tonka bean, tangerine, neroli, orange flower, almond blossom, cocoa shell, mandarin, juicy pear, sweet peach, rose centifolia, violet wood, white peony, vetiver, vanilla, musk, ginger, heliotrope, rosewater, cinnamon, rose, rum absolute, cypriol, bergamot, marshmallow, raspberry, red peony, bitter almond, bitter orange, woody oak, floral musk, saffron, Egyptian jasmine, Turkish rose, Madagascar vanilla |
| Occasion | Any occasion, date nights |
| Season | Fall, summer, autumn, winter |
| Longevity | Long-lasting |
| Packaging | Deluxe, gorgeous bottle |
| Brand | Kilian, Henry Rose, Carolina Herrera, Victoria Beckham, Dior, Marc Jacobs, Byredo, Jo Malone London, Tom Ford, Balmain, Givenchy, Maison Francis Kurkdjian |
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What You'll Learn
Best new perfumes for autumn 2025
As the seasons change, so too do our perfume preferences. Here are some of the best new perfumes for autumn 2025:
Jo Malone London Amber Labdanum Cologne Intense
This statement fragrance from Jo Malone London is not for the faint-hearted. With bitter orange, warming amber, smooth vanilla, and woody oak, this perfume will leave you dreaming of cosy, darker evenings by the fire. It's the perfect autumn scent to help you transition into the cooler months.
Kilian Paris Princess Eau Fraiche
Kilian Paris has had several standout fragrance launches this summer, but Princess Eau Fraiche is a playful iteration of their classic Princess perfume that's perfect for the warmer months. Zesty bergamot and powdery marshmallow blend together to create a light and refreshing scent, reminiscent of fizzy lemon sherbet sweets.
Givenchy L'Interdit
This new iteration of Givenchy's original L'Interdit fragrance is a must-try for autumn. It's a floral, woody concoction infused with a bitter almond essence that gives it a distinct finish. It's warm, sensual, and sophisticated—everything you could want in a luxury fragrance for those cooler autumn nights.
Tom Ford Oud
If you're a fan of oud fragrances, Tom Ford's new launch is a must-try. While oud scents can sometimes be heavy, this perfume adds a fresh red peony accord that lifts the scent and makes it beautifully floral and captivating.
Henry Rose Dave
Created by Michelle Pfeiffer, this vanilla perfume is inspired by her husband. It's a warm and comforting scent with a unique twist of cocoa shell and tonka bean, with a slight touch of tangerine. It's light, sweet, and intimate—perfect for any season or occasion.
As the weather cools down, these new perfumes for autumn 2025 will keep you feeling fresh and fragrant all season long.
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Best new rose perfumes
Rose perfumes are having a moment, and perfumers from Brooklyn to Paris are showcasing the versatility of this beloved flower. From fresh and delicate to bold and intense, there's a rose perfume to suit any occasion or mood. Here are some of the best new rose perfumes on the market:
Kayali Fleur Majesty Rose Royale
This perfume celebrates the "Queen of Flowers" with rose as the hero note. It's a blend of feminine, fresh florals that's perfect for nearly every occasion. With notes of mandarin, juicy pear, sweet peach, rose centifolia, violet wood, white peony, vetiver, vanilla, and musk, it's a clean, fresh scent that's long-lasting and ideal for layering.
Parfums de Marly Delina Eau de Parfum
This award-winning perfume is unabashedly sweet and feminine. It smells like a flower garden in full bloom, with notes of roses, lily of the valley, and peonies. It's a sweet, pink daydream of a scent, perfect for those who love bouquets.
Jo Malone Cologne
Jo Malone's namesake cologne stands out from the pack of floral perfumes with its fresh, gourmand quality. It layers rose with notes of honeycomb, violet leaves, lemon, and spearmint. It's long-lasting but not overpowering, making it a new favorite for many.
D.S. & Durga Rose Atlantic Eau de Parfum
This Brooklyn-based perfumery evokes an immersive experience with its fragrances, and Rose Atlantic is no exception. The scent captures the sea breeze rustling through rose bushes, with notes of bergamot, petals, lemon oil, linden, rose accord, dune grass, muscone, salt water, and white moss. It's fresh and invigorating with a musky, salt-water base.
Cultus Artem Rosa
This perfume is a stunning example of high perfumery and impeccable style. It's rich and seductive, with a unique and captivating scent that's sure to impress.
Maison Francis Kurkdjian À La Rose
This scent offers a playful twist on a classic rose fragrance. With notes of pear and lychee, it adds a light and surprising touch to the traditional rose.
In addition to these new releases, floral fragrances are expected to continue dominating in 2025, with brands like Phlur, Kayali, and D.S. & Durga leading the way. Whether you're looking for something soft and delicate or bold and intense, there's sure to be a rose perfume that suits your preferences.
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Best new vanilla perfumes
Vanilla is a versatile fragrance ingredient that can be mixed with other notes to create unique compositions. Vanilla perfumes have a wide range of scents, from sweet and syrupy, reminiscent of freshly baked cookies, to more nuanced fragrances balanced with woody and spicy notes. Vanilla is a popular fragrance note that is strongly linked to our memories and a signal for pleasure.
Henry Rose's Dave, founded by Michelle Pfeiffer, is a warm and comforting vanilla perfume with a twist. It has added depth from cocoa shell and tonka bean, with a slight touch of tangerine. It is light and sweet without being overpowering and has an intimate feel.
Laura Mercier's Vanille perfume is a sweet and warm vanilla fragrance with notes of daylily, sandalwood, and amber. It is a multifaceted scent that lingers all day and has a clean and fresh feel.
Cyklar's Perfume Oil in Vanilla Verve is a grown-up vanilla with a mysterious and comforting scent. It has fresh notes of bergamot and green cardamom balanced with tonka bean, amber, and musk, melting into lingering notes of vanilla.
Ellis Brooklyn's Vanilla Salt Eau de Parfum is a sophisticated take on the classic vanilla note, with earthy and woody aromas and spicy kicks of pink pepper.
Other notable vanilla perfumes include Kayali's offering, which has hints of vanilla orchid and jasmine, and Vanilla Bourbon by Nest New York, which is a sweet but not overpowering fragrance.
While not a new perfume, it is worth mentioning Carolina Herrera's Good Girl, which is the best-selling perfume in the world. It has a mix of sweet and spicy notes that many find addictive.
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Best luxury perfumes of 2025
Fragrances are deeply personal, and the best luxury perfumes often end our hunt for the next inspiring scent. When choosing a luxury perfume, consider qualities like longevity, projection, and sillage (how long a perfume’s scent lingers).
Jo Malone London Amber Labdanum Cologne Intense
This is a statement fragrance, so it's not for the faint-hearted, but it will surely turn heads. It has a deep, rich finish with notes of bitter orange, warming amber, smooth vanilla, and woody oak.
Princess Eau Fraiche by Kilian Paris
This scent features light, refreshing notes that make it a joy to wear in the warmer months. Zesty bergamot blends with powdery marshmallow to create a playful iteration of the brand's Princess perfume.
Maison Francis Kurkdjian Baccarat Rouge 540 Eau de Parfum
This perfume is crafted by the in-demand master perfumer Francis Kurkdjian. It's an intense, woody fragrance with amber and cedarwood at its base.
Carolina Herrera Good Girl
This is the best-selling perfume in the world right now, likely due to its mix of sweet and spicy notes that many find addictive. It comes in a gorgeous bottle, and its scent is said to be catnip for men.
Portofino ’97 by Victoria Beckham
This is a delicious, fresh yet spicy take on a summertime, beachy perfume. It has rich notes of Egyptian jasmine, Turkish rose, and Madagascar vanilla and comes in a gorgeous bottle.
These luxury perfumes offer a range of captivating scents to suit different preferences and occasions. Remember, the best choice is always a deeply personal one, so choose a scent that truly resonates with you.
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Perfume layering
Before layering perfumes, it is important to understand fragrance notes. Perfumes consist of top notes, middle (or heart) notes, and base notes. Top notes are the initial scents you pick up when you apply a fragrance, and they are usually light and evaporate quickly. The middle note is the heart of the fragrance and is usually warmer and softer. The base note is what develops last and stays with you for hours, long after the top notes have disappeared. When layering, it is important to balance these fragrance notes to avoid an overwhelming opening that fades away too quickly.
There are a few different approaches to layering perfumes. One approach is to choose complementary scents that enhance each other. You can select scents with similar notes or those from the same fragrance family, or you can combine scents from different fragrance families for a more complex result. For example, you can layer a vanilla-scented fragrance with a spicy one or pair a zesty body wash with a rich amber perfume. You can also start with a lighter scent as your base and then build up with richer, deeper notes. Another approach is to use a single-note perfume under or over an existing scent. For instance, if you have a favourite citrus fragrance that doesn't last long, you could layer it with a sandalwood or cedarwood base.
It is also important to consider the placement of your fragrance layers. Heavier scents should be sprayed first so they don't overpower lighter scents. Fragrances last longer on hydrated skin, so moisturising before applying perfume is key. You can also increase the longevity of a single perfume by layering it with various scented formulas like lotions, body butters, and oils.
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Frequently asked questions
The "best" perfume is subjective as fragrance preferences are personal. However, some new perfumes that have received positive reviews include:
- Jo Malone London Amber Labdanum Cologne Intense
- Kilian Paris Princess Eau Fraiche
- Glossier Sandstone Hair & Body Spritz
- Tom Ford Oud with red peony
- Balmain Cuir Élysées
Popular perfume brands include Dior, Marc Jacobs, Byredo, Kilian, Jo Malone London, Glossier, Tom Ford, and Balmain.
Popular perfume notes vary depending on the season. In the summer, people tend to opt for lighter and fresher notes, such as citrus or floral fragrances. In the fall and winter, people may prefer warmer and sweeter notes, such as vanilla, cocoa, or spicy scents. Some popular notes include:
- Vanilla
- Rose
- Jasmine
- Bergamot
- Musk
- Citrus
- Spices
When choosing a new perfume, it is important to consider your personal preferences and how the fragrance smells on your skin. Fragrances can smell different on different people, so it is worth sampling a few options before committing to a purchase. You can use a perfume subscription service to try out different perfumes. Other factors to consider include the longevity of the scent, the projection, and the sillage (how long the scent lingers).
Yes, there are different types of perfumes, including luxury perfumes, niche perfumes, and celebrity perfumes. Luxury perfumes tend to have higher price tags due to deluxe packaging, brand recognition, and rare ingredients. They often provide access to higher-quality ingredients and richer compositions. Niche perfumes may cater to more specific preferences or occasions, such as date nights or seasonal fragrances. Celebrity perfumes can also be popular, such as those by Victoria Beckham.
