Abercrombie's Signature Scent: What's The Allure?

Abercrombie & Fitch's signature scent, Fierce, is a men's fragrance that was first introduced in 2002. It has top notes of fir, lemon, orange, cardamom, petitgrain, and sea; middle notes of rosemary, lily-of-the-valley, jasmine, rose, and sage; and base notes of musk, vetiver, oakmoss, Brazilian rosewood, and sandalwood. The fragrance is described as an irresistible blend of marine breeze, sandalwood, musk, and wood notes. In addition to the cologne, Abercrombie & Fitch also offers Fierce personal care products such as body wash and deodorant, as well as home scent products such as a candle and room spray.

Fierce, the signature scent

Fierce is the signature scent of Abercrombie & Fitch. It was first introduced in 2002 and has since become synonymous with the brand. The cologne is sprayed throughout the stores and on clothing as a form of marketing. With top notes of fir, lemon, orange, cardamom, petitgrain and sea, and base notes of musk, vetiver, oakmoss, Brazilian rosewood and sandalwood, Fierce is an iconic Woody Aromatic fragrance for men. Its bold blend of marine breeze, sandalwood and sensual musk wood notes is instantly recognisable and has become a favourite among customers.

The fragrance has been so popular that Abercrombie & Fitch has sold over US$200 million worth of Fierce since its launch. The signature scent has even inspired a range of personal care products, including body wash and deodorant, as well as home fragrance items such as candles and room spray. The success of Fierce led to the creation of the Fierce Collection, which includes variations on the original scent, such as Fierce Night and Fierce Confidence. These fragrances build upon the classic scent while offering their unique aromatic blends.

The original Fierce fragrance was created by Christophe Laudamiel and Bruno Jovanovic, master perfumers who crafted a complex and captivating scent. The middle notes of rosemary, lily-of-the-valley, jasmine, rose and sage add depth to the fragrance, creating an irresistible aroma. The marketing campaign for Fierce has been just as impactful as the scent itself, with the fragrance being sprayed in stores and on clothing to create a lasting impression on customers.

While the scent has evolved over the years, with the packaging changing from red to grey, the essence of Fierce remains unchanged. It continues to be a favourite among men looking for a bold and memorable fragrance. The success of Fierce led to a women's fragrance, Fierce for Her, which offers a feminine take on the signature scent with notes of blackberry, peony and wood.

Fierce has undoubtedly left its mark on the world of fragrances, and its impact continues to be felt even as Abercrombie & Fitch introduces new gender-neutral scents to its collection.

In-store scent

The signature scent of Abercrombie & Fitch is "Fierce", a men's fragrance that was first introduced in 2002. With top notes of fir, lemon, orange, cardamom, petitgrain and sea, middle notes of rosemary, lily-of-the-valley, jasmine, rose and sage, and base notes of musk, vetiver, oakmoss, Brazilian rosewood and sandalwood, Fierce is a Woody Aromatic fragrance. It was created by Christophe Laudamiel and Bruno Jovanovic and has been a huge success, with Abercrombie & Fitch selling over US$200 million of the cologne since its launch.

The scent is sprayed throughout the stores and on clothing as a form of marketing. In fact, the company has spent over US$3 million on scent-spraying machines for its flagship stores, and many non-flagship stores are also being equipped with ceiling installation fragrance distributors.

However, in 2017, it was announced that the iconic in-store scent would be replaced with one of three new gender-neutral fragrances, "Ellwood". Abercrombie reps described the new scent as "a musk fragrance that's clean, subtle and simple yet memorable".

In addition to its signature scent, Abercrombie & Fitch offers a range of other fragrances for men and women, including body washes, deodorants, candles and room sprays in the Fierce scent, as well as gift sets.

Men's fragrances

Abercrombie & Fitch's signature scent is "Fierce", a men's fragrance that was first introduced in 2002. Fierce is a Woody Aromatic fragrance with top notes of Fir, Lemon, Orange, Cardamom, Petitgrain and Sea; middle notes of Rosemary, Lily-of-the-Valley, Jasmine, Rose and Sage; and base notes of Musk, Vetiver, Oakmoss, Brazilian Rosewood and Sandalwood. The fragrance is described as an "irresistible blend of marine breeze, sandalwood, musk and wood notes".

The cologne was originally packaged in red but now comes in a grey box. It is marketed in bold red lettering and the grayscale image for the fragrance is a "ripped male torso". Fierce has been so popular that Abercrombie & Fitch spent over $3 million on scent-spraying machines for its flagship stores to spray the fragrance throughout the stores and on clothing as a form of marketing.

In addition to the cologne, Abercrombie & Fitch also offers Fierce personal care products such as body wash and deodorant, as well as Fierce scent products for the home, including a candle and room spray.

There are also other fragrances in the Fierce collection, including:

• Fierce Confidence, which features a blend of zesty bergamot, white amber and earthy musk.
• Fierce Night, an aromatic, zesty fragrance with notes of sensual musk, sandalwood, lavender and bergamot.
• Fierce Getaway, with notes of sunny bergamot, fresh eucalyptus and cedarwood.
• Fierce Reserve, with notes of wild sage, aged leather, crisp amber and barrel-reserve whiskey.

The Fierce Collection offers a range of fragrances for men, each with its own unique blend of notes, allowing you to choose the one that best suits your personal style and preference.

Women's fragrances

Abercrombie & Fitch's signature scent, "Fierce", has been a staple for high school and college guys. The scent has a blast of spiciness at the start, which is fresh and seductive. During the dry down, you get a smooth blend of woodsy notes and musk, giving it a wholly masculine air.

The scent has been reformulated, so a newer bottle doesn't pack the same punch as it did a decade ago, but it's still a great fragrance.

• Fierce Night: This flanker has a nice citrus opening with an initial burst of ambroxan, which feels bold from the jump. It settles down to become cleaner and more attractive, with a soapy finish.
• Abercrombie & Fitch Authentic Men EDT Spray: This is a citrus and herbal spicy fragrance, great for spring and summer.
• First Instinct Men Eau De Toilette: This features a gin and tonic accord, giving it a carbonated sensation. It's sweet with a tropical vibe and a nice pepper note.
• Fierce Icon Eau de Cologne Spray: This is an updated, darker and sharper version of the original Fierce. It has more pepper and citrus, similar to Luna Rossa Carbon or Sauvage.
• Hot Eau De Cologne Spray: A simple, fresh, and pleasant take on an aquatic fragrance with a touch of coconut and a watery base.
• Authentic Self for Men: A woody and sweet fragrance with a fresh vibe from violet leaf, geranium, cypress, and ginger spice.

Fierce for Her

Abercrombie & Fitch's signature scent "Fierce" is a Woody Aromatic fragrance for men, first introduced in 2002. It has top notes of fir, lemon, orange, cardamom, petitgrain and sea; middle notes of rosemary, lily-of-the-valley, jasmine, rose and sage; and base notes of musk, vetiver, oakmoss, Brazilian rosewood and sandalwood. The fragrance is an iconic blend that has become synonymous with the brand, to the extent that it is sprayed throughout the stores and on clothing as a form of marketing.

However, "Fierce" is not just for men. "Fierce for Her" offers a feminine take on the signature scent, featuring blackberry, peony and woody notes. This variation is part of a collection of unique scents for women, including perfumes and body mists, as well as body washes, lotions and hand creams.

"Fierce for Her" is a bold and captivating fragrance, perfect for those who want to make a statement. It opens with a burst of juicy blackberries, providing a touch of sweetness that is both playful and alluring. As the fragrance settles, the heart of the scent is revealed, showcasing the delicate beauty of peonies in full bloom. This floral accord adds a romantic and feminine touch, creating a well-rounded fragrance. In the base, woody notes provide a strong and confident finish, mirroring the strength and determination of the woman who wears this scent.

This scent is versatile and can be worn every day, leaving a lasting impression wherever you go. Whether you're embracing your playful side or channelling your inner power, "Fierce for Her" will enhance your presence and leave a memorable trail in your wake.

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