Axe's Fragrance Collection: Exploring Their Signature Scents

Axe is a line of men's fragrance products offered by the Unilever brand. It was first introduced in 1983 and is now marketed in 60 countries. The brand initially launched with three original scents: Amber, Musk, and Spice. Since then, Axe has released numerous fragrances, including body sprays, deodorants, and eau de toilettes. The brand is known for its provocative advertising campaigns, which often feature women being attracted to men wearing Axe products. While the brand has evolved to include a range of grooming tools, its fragrances remain a mainstay.

AXE's first fragrances: Amber, Musk, and Spice

AXE, a line of men's fragrance products offered by the Unilever brand, was first introduced in 1983. The brand is known as Lynx in the UK, Ireland, and Australia, and as Axe in North America, South America, parts of Europe, and Asia. AXE's first fragrances were Amber, Musk, and Spice, which were launched in France.

Amber

Also known as Ambre, Sandal, Magic Amber, or Wild Spice, Amber was one of the first three variants launched by AXE. The fragrance has since been discontinued.

Musk

Musk, also known as Brave, Moschus, or Wild Musk, was another one of the first three variants introduced by AXE. It was initially launched in France and is currently available in Germany. Musk is an Oriental Fougere fragrance with top notes of lavender, green notes, and lime; middle notes of carnation, jasmine, and rose; and base notes of musk, precious woods, and amber.

Spice

Spice, also known as Agrest, Boise, Blue Chypre, or Fraiche, was the third of the first three variants launched by AXE. It was first introduced in France and was one of the three variants used to launch the brand in the UK.

These first fragrances by AXE have helped establish the brand as one of the world's most popular male grooming brands, now marketed in 60 countries.

AXE's limited-edition fragrances

AXE, a line of men's fragrance products, has a wide range of limited-edition fragrances. The brand introduces new fragrance variations each year, typically accompanied by matching anti-perspirants, body washes, shampoos, and hair styling products.

Some of the limited-edition fragrances that AXE has launched over the years include:

• Amber (or Ambre, Sandal, Magic Amber, Wild Spice, or Epicee): One of the first three variants launched by AXE in France, along with Musk and Spice. Amber has since been discontinued, but Musk is still available in select countries.
• Oriental (or Orient, or Dark Oriental): This was the first "new" variant launched by AXE, marking the start of its strategy of releasing new variants annually. It has been discontinued but was still available in several countries as of 2013.
• Havana: Named after the island in Indonesia, this limited-edition variant was discontinued but relaunched in the UK in 2021 as a retro edition.
• Voodoo: A limited-edition variant released in the UK to coincide with the "Voodoo Eclipse" Dance Event marking the solar eclipse in 1999. Its advertisements asked viewers if they believed in hypnosis, suggesting that the fragrance would have a hypnotising effect on women.
• Apollo, Kilo, Phoenix, Tsunami, or Maniac: This lineup of fragrances was launched for AXE's introduction to the US market. The advertising for these fragrances suggested that they gave geeks added confidence and featured the "Make Luv" dance track, which reached number 1 in the UK.
• Chocolate: This fragrance smells like chocolate, and the advertising campaign implied that because women like chocolate, they would find men who smell of chocolate irresistible. The campaign featured a man who turns into chocolate when he sprays himself, only to be eaten by a series of women.
• Leather: This fragrance includes cardamom, amber, and atlas cedar to produce a spicy scent of leather. The advertising campaign features a caveman who becomes irresistible to women after spraying himself, with the tagline, "No one can resist a man in leather."
• Music Star: This variant has a 'rock and roll' style fragrance and comes in a black, white, and red can with a guitar motif. The logo is also changed for this fragrance.
• Excite (or Provoke or Provocation): This fragrance is advertised as capable of attracting women and causing chaos in the process. It comes in a dark can with turquoise details.
• Dark Temptation: A chocolate-smelling fragrance with advertising that implies women will find men who smell of chocolate irresistible. One of the advertisements features a man turning into chocolate and being eaten by a series of women.
• Anarchy for Her: The first fragrance for women offered by AXE, launched in 2012.
• Below 0 or Get Fresh: A cold and fresh fragrance. The advertising for this variant shows a girl kissing a boy, and the girl's mouth gets frozen.
• Fusion: An American variant with a different fragrance from the German version of the same name.
• Two: One of two cans in a pack, meant to be sprayed together to create a new smell.
• Recovery (or Recover or Anti-Hangover): One of three scents released under limited-edition status, based on a shower gel and also available as a body spray.
• Chocolate and Mint: A fragrance infused with Brazilian hot mud and red dragon fruit extract.
• Ice Chill: A body spray that cools down your skin by 11° when sprayed.
• Peace: A limited-edition variant with a teal-coloured can and a peace sign.
• Dark Temptation and Gold: Gold is a compliment to the Dark Temptation fragrance, featuring a gold can with a similar design.
• Black: A minimalistic design with a very dark AXE logo.
• You: A minimalistic design with "You" underlined on the can.
• Movember: A special edition in a black and blue can, released in Australia and New Zealand.
• Cricket Special Edition: A limited-edition fragrance launched in India during the ICC Cricket World Cup in 2011.
• Maya: A limited-edition fragrance initially released in Mexico before a worldwide release, backed by a mythical marketing ploy illustrating the rumoured end of the world in 2012.

AXE's most popular fragrances: Africa/African Amber/Native

AXE has a wide range of fragrances, with options to suit every preference and occasion. Three of their most popular fragrances are Africa, African Amber, and Native.

Africa

Africa by AXE is an Oriental Fougere fragrance for men that was launched in 1995. The top notes of this cologne are Mandarin Orange and Bergamot, with Geranium as the middle note, and Tonka Bean, Vanilla, Egyptian Balsam, Sandalwood, Cedar, and Musk as the base notes. Africa has a perfume longevity rating of 2.83 out of 5 and a sillage rating of 2.20 out of 4.

African Amber

Although I could not find specific information about African Amber, AXE offers a range of Amber-based fragrances, including Urban Tobacco & Amber and Wild Green Mojito & Cedarwood.

Native

Native is another fragrance for men, and it is also known as Africa in some countries. It has a rating of 3.72 out of 5 from 353 votes.

In addition to these popular fragrances, AXE offers a variety of other scents in their body spray range, including Purple Patchouli, Black Vanilla, Spiced Latte, Fire Santal, Royal Pineapple, and Pure Coconut.

AXE's fragrances for women

AXE, a line of men's fragrance products offered by the Unilever brand, will be releasing its first fragrance for women, Anarchy for Her, in 2012. The feminine scent is a mix of sparkling fruity notes such as apple and blackberry, with soft florals at the heart and a light finish of sandalwood, amber, and vanilla. The fragrance is designed to be delicate and fun, perfect for use throughout the day.

Anarchy for Her has received positive reviews from customers, who praise its scent, value for money, and quality. The fragrance is described as not too strong, fresh, and fantastic, with a pleasant and long-lasting scent. Customers also appreciate the spray's quality and sensitivity, noting that it is not overpowering and makes them feel approachable.

Some customers have expressed a desire for greater longevity, as they wish the scent would last longer. Additionally, while some appreciate the floral notes, others find it a bit too flowery for their taste.

Anarchy for Her is available in a 4 oz can, with a few quick sprays being enough to keep you smelling great all day or all night. AXE recommends twisting the cap and targeting your body and neck for a lasting impression. Anarchy for Her is also available in a pack of 6, and you can complement it with AXE Body Wash for Women Anarchy for Her 16 fl. Oz and Shower Detailer.

AXE's fragrances with the longest-lasting effects

AXE, a line of men's fragrance products offered by the Unilever brand, has a wide range of fragrances with long-lasting effects. While the specific duration of each scent's longevity is unclear, some products claim to provide "48-hour odor protection".

Apollo Collection:

The Apollo collection includes deodorant body sprays and anti-perspirants, which offer 48 hours of high-definition scent and odor protection. The collection features a sage and cedarwood fragrance, formulated without aluminum. The Apollo collection is one of the brand's most popular lines, often appearing in gift sets alongside complementary body wash and deodorant sticks.

Phoenix Collection:

The Phoenix collection also promises 48 hours of odor and sweat protection. This range features a crushed mint and rosemary scent, designed to provide a fresh and invigorating experience. The collection includes body sprays, anti-perspirants, and deodorant sticks, catering to those seeking long-lasting freshness.

Dark Temptation:

The Dark Temptation body spray is known for its long-lasting odor protection. This fragrance is chocolate-themed, with advertising implying that women will find men who smell of chocolate irresistible. The scent also includes notes of cardamom and atlas cedar, creating a spicy leather aroma.

Black Collection:

The Black collection offers a range of products, including body sprays, deodorants, and aftershaves. The scent profile includes frozen pear and sandalwood, providing a long-lasting, refreshing fragrance.

Gold Collection:

The Gold collection combines oud wood and vanilla, with some variations including fresh iced mint and leather. While it is unclear if this collection offers long-lasting effects, the unique blend of fragrances is likely to leave a memorable impression.

In addition to these collections, AXE introduces new fragrance variations annually, often accompanied by matching anti-perspirants and body washes. With a diverse range of scents, AXE caters to different preferences and provides options for long-lasting fragrance experiences.

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