Aroma Vision's Revenge Of The Nerds: What's That Smell?

Revenge of the Nerds IV: Nerds in Love is a 1994 sequel to the 1984 film Revenge of the Nerds. The film was broadcast as part of the Monday night `Fox-o-Rama` promotion, which included various gimmicks such as 3D and aroma-vision. Viewers could purchase Fox-O-Rama kits, which included 3D glasses and scratch-and-sniff cards. During the film, a prompt would appear on the screen to indicate when to smell the cards and which card to use. The cards were sold at 7-Eleven outlets across the US.

Viewers purchased 'Fox-O-Rama' kits to experience Aroma-Vision

Viewers purchased Fox-O-Rama kits to experience Aroma-Vision during the television premiere of Revenge of the Nerds IV: Nerds in Love in 1994. The kits were sold at 7-Eleven stores across the US for 33 cents plus tax. Each kit contained a pair of 3-D glasses and four scratch-and-sniff cards. The cards were to be used at specific points during the movie, with a prompt appearing on the bottom right-hand corner of the screen to indicate when to smell each card.

The Aroma-Vision cards were part of a promotional partnership between Fox and 7-Eleven. The cards featured a screen-printed odour and were used to bring an additional sensory element to the viewing experience. The cards were designed to be scratched at certain points during the movie, releasing a scent that corresponded to what was happening on screen.

The use of Aroma-Vision in Revenge of the Nerds IV: Nerds in Love was part of a larger Fox-O-Rama event hosted by the Fox network. The two-day event featured a variety of television innovations, including 3-D, Grumble-Vision, and Sheneneh-Vision. The event included episodes of popular shows such as Married... With Children and Living Single, which also utilised 3-D and Aroma-Vision effects.

The Aroma-Vision cards for Revenge of the Nerds IV: Nerds in Love were designed to enhance the comedic elements of the film. The movie itself was a made-for-television sequel to the 1984 film Revenge of the Nerds and centred on the character Booger's attempts to marry his girlfriend despite opposition from her wealthy father. The film received mixed reviews, with critics praising the performances of several actors but criticising the script as typical made-for-TV filler.

The kits included 3D glasses and scratch-and-sniff cards

In 1994, the Fox network aired Revenge of the Nerds IV: Nerds in Love, the fourth and final instalment in the Revenge of the Nerds series. The film was broadcast as part of the "Fox-O-Rama" promotion, a two-day event that featured television innovations such as 3-D, Aroma-Vision, Grumble-Vision, and Sheneneh-Vision.

Viewers could purchase "Fox-O-Rama" kits for 33 cents plus tax at 7-Eleven stores across the US. These kits included 3D glasses and scratch-and-sniff cards, which were to be used during certain scenes in the film. A prompt would appear in the bottom right-hand corner of the screen to indicate when to smell the cards and which card to use.

The 3D effects were most prominent during the bachelor party scene, where objects were tossed towards the camera. In addition to Revenge of the Nerds IV, other shows that employed similar gimmicks during this event included Living Single, Married... with Children, and The George Carlin Show.

While the Aroma-Vision cards were intended to correspond with specific scenes in the film, it is unclear what specific aromas were included in the kits. However, one source mentions that the first Living Single card was supposed to smell like cheese.

Cards were scratched during certain scenes

In 1994, the Fox network aired Revenge of the Nerds IV: Nerds in Love, the fourth and final instalment in the Revenge of the Nerds series. The film was broadcast as part of the "Fox-O-Rama" promotion, a two-day event filled with television innovations, including 3D, Aroma-Vision, Grumble-Vision, and Sheneneh-Vision.

Viewers could purchase "Fox-O-Rama" kits from 7-Eleven stores, which included 3D glasses and scratch-and-sniff cards. These cards were to be used during certain scenes in the film, with a prompt appearing in the bottom right-hand corner of the screen to indicate when to scratch and sniff.

The scratch-and-sniff cards were an example of Aroma-Vision technology, designed to enhance the viewing experience by allowing viewers to smell specific aromas during particular scenes. The cards were screen-printed with odours and were an innovative way to engage the audience's senses.

The "Fox-O-Rama" promotion encouraged viewers to actively participate in the broadcast by following the on-screen prompts and scratching the cards at the right time. This interactive element added a unique dimension to the traditional passive viewing experience.

While the Aroma-Vision cards provided a novel way to engage with the film, the effectiveness of the 3D effects was more subdued, with one viewer describing it as "just OK". Despite the mixed reactions to the 3D components, the "Fox-O-Rama" event remains a memorable example of early experimental television broadcasts, showcasing the network's efforts to enhance the viewing experience through multisensory engagement.

A prompt on the bottom right of the screen told viewers when to smell their cards

In 1994, the Fox network aired Revenge of the Nerds IV: Nerds in Love, the fourth and final instalment in the Revenge of the Nerds series. The film was broadcast as part of the Monday night "Fox-o-Rama" promotion, which included various television innovations such as 3-D, Aroma-Vision, Grumble-Vision, and Sheneneh-Vision.

As part of the "Fox-o-Rama" promotion, viewers could purchase "Fox-O-Rama" kits from 7-Eleven stores for 33 cents plus tax. These kits included 3-D glasses and scratch-and-sniff cards. During the broadcast of Revenge of the Nerds IV: Nerds in Love, a prompt would appear on the bottom right of the screen, indicating to viewers when to smell their scratch-and-sniff cards. The cards featured a screen-printed odour, with each card corresponding to a specific scene in the movie.

The Aroma-Vision cards added an interactive element to the viewing experience, allowing viewers to smell the scents featured on the cards at the appropriate moments during the film. This unique feature enhanced the impact of the movie and created a memorable experience for the audience.

The "Fox-o-Rama" promotion and the use of Aroma-Vision cards were part of a marketing strategy to generate buzz and engage viewers in a novel way. By incorporating scent into the viewing experience, the network offered a multi-sensory experience that went beyond traditional visual and auditory elements.

The Aroma-Vision cards for Revenge of the Nerds IV: Nerds in Love were a creative approach to enhancing the comedy film's impact and provided a unique twist to the standard viewing experience.

The cards were sold at 7-Eleven stores

The cards were part of a promotional partnership between Fox and 7-Eleven. The film was the final instalment in the Revenge of the Nerds series and was broadcast in 1994 as part of the "Fox-O-Rama" event, which also included shows like Married... with Children and Living Single.

The "Fox-O-Rama" kits were designed to enhance the viewing experience of the movie, which followed the original nerds as they tried to save their friend Booger's wedding from being ruined by his future father-in-law. The kits added an element of interactivity to the viewing experience, encouraging viewers to engage with the movie in a unique and memorable way.

The aroma-vision cards were an innovative way to involve the sense of smell in the viewing experience. While the technology of scent-based entertainment has continued to develop, with companies now specialising in smell-o-vision for use in training and therapy, the Revenge of the Nerds IV: Nerds in Love scratch-and-sniff cards remain a memorable example of early attempts to engage viewers' senses beyond just sight and sound.

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