Aroma's Brand Origin: American Or Not?

Aroma Housewares Company, also known as Mirama Enterprises, Inc, is a cookware and small kitchen appliance manufacturing company founded by Peter Chang in Southern California in 1977. The company is a leading American brand for rice cookers and multicookers, and also produces portable electric burners, hot pots, induction products, electric woks, food steamers, countertop ovens, food dehydrators, pressure cookers, coffee makers, rice dispensers, slow cookers, DoveWare cookware and bakeware, and toasters.

Aroma Housewares Company, also known as Mirama Enterprises, Inc, was founded in Southern California in 1977

Chang founded Aroma Housewares with a focus on ovens. By 1981, he had expanded to nine locations across San Diego and Los Angeles counties. In 1988, Aroma introduced its first electric product, the Aeromatic Turbo Oven. In 1992, the company added rice cookers, which became their most popular product. Aroma also offered a portable butane burner.

In 1996, Aroma moved its headquarters to San Diego and changed its name to Mirama Enterprises, Inc. However, the company continues to sell its products under the brand name Aroma. Aroma is now a leading American brand for rice cookers and offers a wide range of kitchen appliances, including portable electric burners, hot pots, induction products, electric woks, food steamers, countertop ovens, food dehydrators, pressure cookers, coffee makers, rice dispensers, slow cookers, cookware, bakeware, and toasters.

Aroma's rice cookers and multicookers come in various shapes, sizes, and colours, catering to different needs and cooking styles. The company also offers digital rice and grain multicookers, which can steam meats, vegetables, rice, and grains. In addition, Aroma's countertop cooking appliances, such as electric woks and hot pots, enable customers to grill, stew, and sear various dishes.

Aroma's products are designed, tested, and developed in-house, ensuring a commitment to quality. The company's range of cooking appliances transforms kitchens into convenient culinary spaces capable of creating restaurant-quality dishes.

The brand's first electric product, the Aeromatic Turbo Oven, was introduced in 1988

Aroma Housewares Company, also known as Mirama Enterprises, Inc, is a cookware and small kitchen appliance manufacturing company founded by Peter Chang in Southern California in 1977. The company is a leading American brand for rice cookers. It introduced its first electric product, the Aeromatic Turbo Oven, in 1988.

The Aeromatic Turbo Oven was Aroma's first foray into electric products, marking a significant milestone in the company's evolution. This oven, known as the AST-900E, is a convection oven that offers a variety of cooking methods, including steaming, baking, broiling, and roasting. It features a unique halogen cooking system, allowing users to cook food faster and more efficiently.

The oven's design includes two dials, a timer, and a temperature gauge, giving users full control over the cooking process. The parts, including the steam rack, low rack, and high racks, are dishwasher-safe, making clean-up convenient. This oven is also energy-efficient, cooking food up to 50% faster than a conventional oven. The hot circulating air ensures even cooking, resulting in flavorful meals without the need for added fat.

Customer reviews for the Aeromatic Turbo Oven have been generally positive, with many praising its cooking capabilities, ease of use, and convenience. Some have noted that it is quieter than expected and cooks food faster. However, there have been some concerns about durability, with a few reviews mentioning issues with handles breaking and the need for repairs. Overall, the Aeromatic Turbo Oven has received positive feedback for its performance and convenience, solidifying Aroma's reputation as an innovative and reliable kitchen appliance brand.

Aroma's most popular product, rice cookers, were added to the brand's portfolio in 1992

Aroma Housewares Company, also known as Mirama Enterprises, Inc, is a cookware and small kitchen appliance manufacturing company founded by Peter Chang in Southern California in 1977. The company is a leading American brand for rice cookers, with its headquarters in San Diego.

In 1992, Aroma introduced rice cookers to its portfolio, which quickly became its most popular product. The rice cookers came in various sizes, ranging from cooking 2 to 20 cups of rice, and offered different preset functions, such as White Rice, Brown Rice, Steam, and Flash Rice. The product was well-received, with many customers praising its ease of use, versatility, and ability to cook rice perfectly.

The Aroma rice cookers were designed with a focus on convenience and functionality. They featured an automatic Keep Warm mode, a delay timer for flexible meal planning, and a steaming tray for cooking meat and vegetables simultaneously. The product range included different models, such as the Digital Rice & Grain Multicooker, the Digital Rice Cooker & Food Steamer, and the Professional Digital Rice Cooker.

Aroma's rice cookers were designed to make cooking rice and grains a simple and enjoyable experience, providing restaurant-quality results with minimal effort. The product's popularity solidified Aroma's position as a leading American brand in the rice cooker market, with a strong reputation for quality and innovation.

In 1996, the company moved its headquarters to San Diego and changed its name to Mirama Enterprises, Inc

Aroma Housewares Company, also known as Mirama Enterprises, Inc, is a cookware and small kitchen appliance manufacturing company founded by Peter Chang in Southern California in 1977. The company is a leading American brand for rice cookers and also produces a range of other products including portable electric burners, hot pots, induction products, electric woks, food steamers, countertop ovens, food dehydrators, pressure cookers, coffee makers, rice dispensers, slow cookers, Doveware cookware and bakeware, and toasters.

In the late 1970s, Peter Chang initially focused on ovens, and by 1981, he had expanded to nine locations across San Diego and Los Angeles counties. In 1988, Aroma introduced its first electric product, the Aeromatic Turbo Oven, and in 1992, it added rice cookers, which quickly became their most popular product.

The move to San Diego brought several advantages to the company. Firstly, it provided a central location from which to manage their operations across Southern California. San Diego's proximity to the Pacific Coast also offered logistical benefits for importing and exporting goods, as the city has a major seaport and a large commercial port. Additionally, San Diego's diverse and skilled workforce could provide the talent needed to support the company's growth and expansion plans.

The name change to Mirama Enterprises, Inc. marked a new chapter in the company's history, reflecting its evolution from a small business to a corporation with a broader range of products and a growing presence across the United States. This change also brought about a shift in focus towards consolidating and expanding their market share, particularly in the rice cooker category, where they had already established a strong foothold.

Aroma is America's #1 rice cooker brand

Aroma is America's number one rice cooker brand. The company, also known as Mirama Enterprises, Inc, was founded by Peter Chang in Southern California in 1977. Initially, the company focused on ovens, but by 1988, it had introduced its first electric product, the Aeromatic Turbo Oven.

Aroma added rice cookers to its product line in 1992, and they quickly became the company's most popular offering. The company's headquarters moved to San Diego in 1996, and it adopted the name Mirama Enterprises, Inc. However, it retained Aroma as its brand name.

Today, Aroma is a leading American brand for rice cookers, offering a range of colours, shapes, and sizes to suit diverse needs and cooking styles. Their rice cookers are versatile and easy to use, capable of steaming meats, vegetables, rice, and grains. Aroma's products also extend beyond rice cookers, including portable electric burners, hot pots, induction products, electric woks, food steamers, countertop ovens, food dehydrators, pressure cookers, coffee makers, rice dispensers, slow cookers, cookware, and more.

Aroma's commitment to quality and in-house design, testing, and development have solidified its position as America's top rice cooker brand, enhancing kitchens across the nation and making home cooking easier and more accessible.

Frequently asked questions