Seamus Hammond
Rihanna's perfume application technique is a topic of interest to many, especially since she has her own fragrance line, Fenty Eau de Parfum, which she reportedly wears and loves. The singer's signature scent is said to be By Kilian Love, Don't Be Shy, a sweet gourmand fragrance with notes of marshmallow, vanilla, and caramel. Rihanna has been described by many as smelling heavenly, like dessert, or like the best-smelling person on Earth. While it is unclear how many sprays of perfume Rihanna uses, her Fenty Eau de Parfum is versatile and can be worn at any time, as she herself has stated.
| Characteristics | Values |
|---|---|
| Rihanna's perfume brand | Fenty |
| Fenty perfume name | Fenty Eau de Parfum |
| Fenty perfume notes | Magnolia, musk, tangerine, Bulgarian rose |
| Fenty perfume bottle size | 0.24, 3.4 and 1.7 oz |
| Fenty perfume bottle color | Amber-brown |
| Rihanna's signature scent | By Kilian Love, Don't Be Shy |
| Kilian perfume notes | Orange blossom, honeysuckle, neroli, rose, gardenia, tuberose, marshmallow, vanilla, caramel, amber |
| Kilian perfume bottle color | Clear with white engravings |
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What You'll Learn
Rihanna's Fenty Eau de Parfum
The perfume is described as having a raw, sensual, spicy, and sweet composition with notes of tangerine, blueberry, magnolia, rose, musk, and patchouli. Rihanna has described the scent as something she wears all the time, regardless of the occasion. She says, "I created Fenty Eau de Parfum for anyone and any occasion. I spray it on before I go to bed, when I get dressed for a red carpet, or when I’m just hanging out. There is no specific outfit, moment, or mood—that’s the beauty of it."
The bottle is designed to be an extension of the person wearing it, with a smooth, curved, weighty glass that fits perfectly in the palm of your hand. The perfume's amber-brown colour is deeply personal to Rihanna, representing her favourite colour and a blend of feminine and masculine energy.
Fenty Eau de Parfum is available in a full-size 75ml bottle, as well as a travel-sized bottle for $39. It can also be purchased as a solid perfume or perfume oil.
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Rihanna's favourite perfume
However, it was rumoured that before the launch of her own fragrance, Rihanna wore By Kilian's Love, Don't Be Shy. In 2016, Rihanna's friend @StylishGent filmed a video with the singer in which he revealed that she was wearing the $295 perfume. Rihanna appeared annoyed that he had shared her signature scent. Love, Don't Be Shy is a sweet gourmand fragrance with notes of marshmallow, vanilla, and caramel, as well as citrus and white florals.
Rihanna has also been announced as the face of Dior's iconic scent J'adore, a fragrance she has a long history with. Rihanna's mother used to sell perfume at a duty-free store and would bring home testers, and J'adore was one of them, which is where her love for the scent started.
Rihanna has also mentioned in French Vogue in 2017 that her favourite scent was Gucci Rush, which came out in 1999, and that she had been wearing it forever.
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Rihanna's perfume layering
Rihanna's signature scent is widely believed to be a combination of her own Fenty Eau de Parfum and By Kilian Love, Don't Be Shy. This layering technique has been praised by fans, who find that the two perfumes balance each other out, resulting in a more nuanced and appealing fragrance.
By Kilian Love, Don't Be Shy, is a sweet gourmand fragrance with notes of marshmallow, vanilla, and caramel. The top and middle notes are citrusy and white floral, while the base notes are sugary gourmands, resulting in a scent that has been likened to dessert. Rihanna's Fenty Eau de Parfum, on the other hand, features sensual notes of magnolia, musk, tangerine, and Bulgarian rose.
When layered, these two perfumes are said to complement each other beautifully. The fresh and citrusy notes of By Kilian Love, Don't Be Shy, are rumoured to enhance the sensuality of Fenty Eau de Parfum, while the sweetness of the marshmallow and vanilla adds a unique twist to the Bulgarian rose and tangerine notes.
Rihanna herself has spoken about the versatility of her Fenty Eau de Parfum, stating that it is suitable for any occasion and can be worn at any time. This flexibility may be due in part to its ability to blend seamlessly with other fragrances, creating a personalised and signature scent when layered.
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Rihanna's Kilian Love, Don't Be Shy perfume
The perfume reportedly combines citrusy and white floral top and middle notes with sugary gourmand base notes. The result is a warm and sweet fragrance that has been described as smelling like "the world's greatest dessert." Beauty influencer Jackie Aina, who has met Rihanna, claims that the scent of Kilian Love, Don't Be Shy perfectly captures the singer's essence.
Rihanna has also ventured into creating her own fragrances. Her first scent under her Fenty brand, Fenty Eau de Parfum, features notes of magnolia, musk, tangerine, and Bulgarian rose. Rihanna describes this fragrance as suitable for "anyone and any occasion," and it has become a permanent part of the Fenty brand.
In addition to her Fenty perfume, Rihanna has also been the face of Dior's iconic J'adore fragrance. Rihanna's relationship with Dior dates back to a decade ago when she appeared in a fashion campaign as a brand ambassador.
Rihanna's fragrance choices and her own perfume line showcase her interest in the world of scents, with Kilian Love, Don't Be Shy holding a special place as her signature fragrance.
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Rihanna's Dior J'adore perfume
Rihanna has been the face of Dior's iconic J'adore fragrance since 2025. Her relationship with the brand began a decade earlier when she appeared in a fashion campaign as a brand ambassador. Rihanna's campaign for J'adore marks a new era for the scent, with a new, sleeker bottle design, although the scent itself remains unchanged.
Rihanna's love for J'adore started with her mother, who used to sell perfume at a duty-free store and would bring home testers. "J'adore was one of those [testers] that were always there. And that's where my love for J'adore started," she said.
J'adore L'Or, the latest fragrance in the J'adore collection, is a pure, essential concentrate with intense floral notes composed by Francis Kurkdjian, Creative Director for Parfums Dior. It features notes of orange blossom, grandiflorum jasmine, and centifolia rose absolutes.
Rihanna has also launched her own fragrances under her Fenty brand, including Fenty Eau de Parfum, which features notes of magnolia, musk, tangerine, and Bulgarian rose. She has also been known to wear By Kilian's Love, Don't Be Shy, a sweet, floral gourmand with notes of marshmallow, vanilla, and caramel.
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Frequently asked questions
Rihanna wears By Kilian's Love, Don't Be Shy. She also wears her own fragrance, Fenty Eau de Parfum.
A 50ml bottle of Rihanna's perfume costs $275, while a 250ml bottle costs $1020.
Rihanna's perfume has notes of marshmallow, vanilla, caramel, orange blossom, honeysuckle, neroli, rose, gardenia, and tuberose.
Rihanna's perfume can be purchased from the By Kilian website or from select retailers.
Rihanna launched her Fenty Eau de Parfum in 2021.
