Lance Carson
The Perfume Shop offers a rewards programme that allows customers to earn points and unlock membership tiers with increasing benefits. The programme, called VIP Rewards, offers perks such as discounts, free delivery, exclusive samples, and birthday treats. Members earn one perfume point for every £1 spent in-store or online, and these points can be redeemed for vouchers or used to unlock tiers with various rewards. The Perfume Shop also provides a digital Rewards Club Card that can be linked to an online account for easy access to member offers and benefits.
| Characteristics | Values |
|---|---|
| Rewards card type | Physical or digital |
| Rewards structure | Tier-based |
| Rewards examples | % discount, £ off, free delivery, exclusive samples, gift vouchers, multi-point events, exclusive product promotions, quarterly e-magazine |
| Points structure | 1 "perfume point" for every £1 spent; 50 points = £2.50; 100 points = £5 voucher |
| Points expiry | 12 months after being earned if not spent |
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Earning points
In addition to gift vouchers, members can also benefit from multi-point events, exclusive product promotions, and a quarterly Rewards Club e-magazine. Members can also receive 50 points on their VIP card upon signing up to become a member, which is equivalent to £2.50.
Members can also unlock different levels of membership, which grant access to even bigger rewards and better perfume deals. For example, members can receive an extra 10% off the Perfume Promise products, which are offered at a fixed price until 31 March 2026. Members can also select their favourite brand and receive 10% off all products belonging to that brand for a whole year.
To make the most of the Rewards Club, members can link their physical Rewards Club card to their online account. This will allow them to earn and redeem points for online purchases. Alternatively, members can download the app and show their digital Rewards Club card to the in-store team.
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Tiered membership
The Perfume Shop's Rewards Club offers a tiered membership programme with various benefits. The membership tiers are based on the amount spent within a 12-month period, with each tier unlocking exclusive rewards. For example, Tier 1 may include rewards such as candles, air spray, and a £5 discount, while higher tiers offer more valuable perks.
Members of the Rewards Club can accumulate "perfume points" with every purchase, earning one point for every £1 spent in-store or online. These points can be redeemed for gift vouchers; a £5 voucher is granted when 100 points are accumulated. In addition to gift vouchers, members can also look forward to multi-point events, exclusive product promotions, and a quarterly Rewards Club e-magazine.
The VIP Rewards membership, which may be the highest tier, offers even more benefits. VIP members receive an extra 10% off fixed-price products and an additional 15% discount on their birthday. They can also select their favourite brand and receive a 10% discount on all products from that brand for an entire year. Free delivery is also included with every VIP member's order.
To access these rewards, members can use either a physical or digital Rewards Club card. The digital card can be accessed through The Perfume Shop's app and used in-store, while the physical card can be linked to an online account to earn and redeem points for online purchases.
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Birthday discounts
The Perfume Shop offers a 15% birthday discount to its VIP Rewards Club members. This discount is valid on your birthday and can be used towards your purchases on that day. Members also get 10% off their favourite brand for an entire year.
The VIP Rewards Club is The Perfume Shop's loyalty programme that offers customers greater value and more personalised engagement. Members earn one "perfume point" for every £1 they spend in-store and online. These points can be redeemed for gift vouchers, which are granted when a customer reaches 100 perfume points, equivalent to £5/€5.
The Perfume Shop's rewards card has multiple tiers. When you spend a certain amount within 12 months, you unlock a tier, and each tier comes with multiple rewards. For example, Tier 1 offers candles, air spray, and £5 off your purchase. The higher the tier, the more rewards you can access.
To sign up for the VIP Rewards Club, you can create an online account and select the Digital Rewards Club Card option. This gives you access to online member offers when logged into your account. You can also download the app and show your digital card to the in-store team when making a purchase.
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Free delivery
The Perfume Shop offers free standard delivery to its VIP Rewards members in the UK. This applies to all online orders made on www.theperfumeshop.com or through The Perfume Shop App. To avail of this offer, members must have a valid registered VIP Rewards card.
The Perfume Shop offers a Rewards Club card account to its members to accumulate points on purchases and receive exclusive rewards. This account is separate from an online account. However, members can link the two to earn and redeem points for online purchases.
A digital Rewards Club card can be created when setting up an online account. This digital card can be used in stores by showing it to the staff, similar to a physical card. Points earned on the VIP card are valid for 12 months from the date they are earned.
The Perfume Shop uses Royal Mail as its main courier for deliveries. If you are not home when they attempt to deliver, they will leave a "something for you" card, and you can collect your order from your local Royal Mail collection point or arrange a redelivery.
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Exclusive promotions
The Perfume Shop's Rewards Club card is a loyalty program that offers exclusive promotions and rewards to its members. One of the key benefits of the Rewards Club card is the ability to earn points on purchases, which can be redeemed for rewards. For every £1 spent in-store or online, members earn one "perfume point", and when they accumulate 100 perfume points, they receive a £5 voucher that can be used towards their next in-store purchase.
In addition to the standard points-based rewards, The Perfume Shop also offers exclusive promotions to its Rewards Club members. These promotions can include multi-point events, where members can earn extra points on their purchases, and exclusive product promotions, offering discounts or special deals on select products. There are also different tiers of membership, with each tier unlocking even bigger rewards and better perfume deals. For example, Tier 1 may offer rewards such as candles and air spray, while higher tiers provide access to more exclusive perks.
VIP members, in particular, have access to a range of exclusive promotions. This includes an extra 10% off the Perfume Promise products, which are offered at a fixed price until 31 March 2026. VIP members also receive free delivery on all their orders, making shopping for perfumes more convenient and cost-effective. Additionally, VIP members can select their favourite brand and receive 10% off all products from that brand for an entire year, allowing them to save on their favourite perfumes throughout their membership.
Another exclusive promotion offered to VIP members is access to members-only fragrance samples with online purchases. This allows them to explore new fragrances and discover their next signature scent without committing to a full-sized bottle. The Perfume Shop also offers a 15% birthday discount to its VIP members, making their special day even more memorable with their favourite perfumes. Overall, the Rewards Club card provides members with a variety of exclusive promotions and discounts, enhancing their shopping experience and making their loyalty rewarding.
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Frequently asked questions
You can get a physical Rewards Club card or a digital one that can be used in-store and online. To get a digital card, create an online account and select the Digital Rewards Club Card option.
You earn one "perfume point" for every £1 you spend in-store or online. When you reach 100 points, you get a £5 voucher to spend in-store. You can also unlock tiers to access bigger rewards.
Benefits include exclusive product promotions, multi-point events, a quarterly e-magazine, 10% off your favourite brand for a year, 15% off on your birthday, and free delivery on all orders.
