Heidi Norton
Lady Gaga's first fragrance, Fame, was released in 2012. The perfume was marketed as a unisex scent and was the first black-to-clear perfume, with a black liquid that sprays clear and becomes invisible once airborne. The scent was described as a blend of floral and fruity notes, including honey, apricot, and orchid, with a hint of saffron and leather. The perfume was initially popular, with a unique marketing campaign and high-profile endorsements, but it has since been discontinued. Some fans hope for a relaunch, but it is unclear if and when that might happen.
| Characteristics | Values |
|---|---|
| Name | Fame |
| Launch Year | 2012 |
| Launch Date | August 22, 2012 |
| Launch Location | Guggenheim Museum and Macy's stores in the United States; various stores in the United Kingdom; worldwide through Haus Laboratories |
| Launch Campaign | Directed and photographed by Steven Klein; compared to the novel Gulliver's Travels |
| Bottle Design | Designed by Gaga and photographer Nick Knight; described as "simple and unfussy" and "crowned with an edgy and alien-like gold cap" |
| Bottle Volume | Smaller bottle with a plastic cap (less expensive); larger bottle with a solid metal cap (more expensive) |
| Bottle Nickname | Le Masterpiece |
| Fragrance Type | Unisex |
| Fragrance Notes | Atropa belladonna, tiger orchid, incense, apricot, saffron, honey, orchid, leather, violet, lime, woodsy, and citrus |
| Fragrance Colour | Black liquid that sprays clear and becomes invisible once airborne |
| Revenue | $30 million in the US within six months of its release |
| Discontinuation | Yes |
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What You'll Learn
Lady Gaga Fame was discontinued
Lady Gaga Fame, the first fragrance created by the American singer, was discontinued. It was a unisex fragrance that was released in the Guggenheim Museum and Macy's stores in the United States, as well as a range of different stores in the United Kingdom on 22 August 2012. It was then released worldwide in September 2012 through Gaga's own Paris-based Haus Laboratories label in association with Coty, Inc.
Lady Gaga Fame was a black perfume that sprayed clear and became invisible once airborne. It was the first perfume to utilize such technology. The bottle was designed by Gaga and photographer Nick Knight and was described by Billboard magazine as "simple and unfussy" and "crowned with an edgy and alien-like gold cap". The scent blends floral and fruity notes like belladonna, honey, apricot, and orchid, creating a mysterious and seductive aura.
The perfume was well-received by customers, with many praising its unique scent, longevity, and projection. However, some customers expressed disappointment that the scent was not more reflective of Lady Gaga's bold and unconventional image. Despite its popularity, the perfume was discontinued, with some speculating that it was due to Paco Rabanne acquiring the rights to the name "Fame".
The discontinuation of Lady Gaga Fame has left fans disappointed, with some resorting to purchasing dupe versions or seeking alternatives that capture a similar scent profile. The perfume holds a special place in the hearts of many, evoking memories of their youth and serving as a unique expression of their personality.
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The scent was described as floral, fruity, sweet, and seductive
Lady Gaga's debut fragrance, Fame, was released in 2012. The scent was described as floral, fruity, sweet, and seductive, with notes of apricot, honey, orchid, saffron, and flowers. The perfume was unique in that it was the first black-to-clear perfume, with a black liquid that sprayed clear and became invisible once airborne. The bottle was designed by Gaga and photographer Nick Knight and was described as "simple and unfussy" with an "edgy and alien-like gold cap".
The fragrance was created in collaboration with Gaga's own The Haus Laboratories Paris and fragrance company Coty. It was released worldwide in September 2012 through Haus Laboratories in association with Coty. In the United States, it was released in Macy's stores on August 22, 2012, and in the United Kingdom, it was sold in a range of different stores. The advertising campaign for the perfume was directed and photographed by Steven Klein and featured attractive male models in laboratory clothing mixing chemicals to create the fragrance.
Lady Gaga described the fragrance as "enticing" and something that people would want to "lick and touch and feel". She also explained that the black colour of the perfume represented the soul of fame, which is black. The scent was designed to be seductive and sexual, with Gaga stating that it was for "the woman who wants to get laid". The perfume was well-received by customers, with many describing it as unique and long-lasting. However, some fans expressed disappointment that the scent was not edgier and bolder, as they had expected from Lady Gaga.
Despite the popularity and success of Fame, it appears that the perfume has been discontinued. Fans have expressed their love for the fragrance and their hopes for a relaunch. Some have even resorted to buying dupe versions or knockoffs to recreate the scent. The discontinuation may be due to Paco Rabanne buying the rights to the name 'Fame' for their own perfume.
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It was the first black-to-clear perfume
Lady Gaga's first-ever fragrance, Fame, was the first black-to-clear perfume. It was released in August 2012 through Gaga's own Paris-based Haus Laboratories label in collaboration with Coty, Inc.
The perfume was marketed as "The First Ever Black Eau de Parfum". The black-to-clear technology was a unique feature, as the perfume sprays clear and becomes invisible once airborne. According to Gaga, the colour black represented the soul of fame and was essential to the perfume's concept.
The bottle design, a collaboration between Gaga and photographer Nick Knight, was described as "simple and unfussy" and "crowned with an edgy and alien-like gold cap". The black-liquid-clear-aerosol gimmick added fun without detracting from the quality of the fragrance.
Fame was well-received by consumers, with many praising its longevity and unique scent. It was also noted for its blend of ingredients, resulting in a sophisticated fragrance compared to other celebrity scents. The perfume generated $30 million in revenue within six months of its release in the US.
Despite its success, Fame by Lady Gaga has since been discontinued, with some speculating that this may be due to Paco Rabanne acquiring the rights to the name "Fame" for their own fragrance.
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The perfume was released in 2012
Lady Gaga's first fragrance, Fame, was released in 2012. The perfume was launched in the US on 22 August 2012 and worldwide in September 2012.
The launch of the perfume was accompanied by an extensive promotional campaign. This included a two-minute promotional film, titled "Formulation", which was released on 18 July 2012. The film featured male models in laboratory clothing mixing and boiling chemicals to create the fragrance. On 14 June, an official website was launched, which included a gallery of photographs from the Haus Laboratories, including shots of the flowers used in the fragrance.
The perfume was released in two versions: a less expensive version with a smaller bottle and plastic cap, and a more expensive "premiere edition" called Le Masterpiece, with a larger bottle and a solid metal cap.
Fame was a black perfume that sprayed clear and became invisible once airborne. It was described as having a unique, mysterious, and seductive scent, with notes of honey, apricot, and orchid.
The perfume was well-received by customers, with some describing it as their favourite fragrance. However, it has since been discontinued, with some speculating that this may be due to Paco Rabanne buying the rights to the name "Fame". Despite this, the perfume continues to hold a dedicated fan base, with some creating and purchasing dupe versions to replicate the scent.
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There were two versions of the perfume, including a premiere edition
Lady Gaga's debut fragrance, Fame, was launched in 2012. The perfume was released worldwide in September 2012 through Gaga's own Paris-based Haus Laboratories label in association with Coty. It was first released in the United States in Macy's stores on 22 August 2012 and in various stores in the United Kingdom.
Fame was uniquely a black perfume that sprays clear and becomes invisible once airborne. According to Coty's press release, it was the first perfume to use such technology. The perfume was designed by Gaga and photographer Nick Knight. The bottle was described by Billboard magazine as "simple and unfussy" and "crowned with an edgy and alien-like gold cap".
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Frequently asked questions
No, Fame by Lady Gaga has been discontinued. It was first released in August 2012 and was the singer's first fragrance.
It is unclear why the perfume was discontinued. One source suggests that Paco Rabanne bought the rights to the name 'Fame' for their own perfume.
Yes, you can still buy bottles of Fame perfume online, although it may be hard to find. Some people have reported buying it from eBay. There are also dupes available, such as from Eden Perfumes.
