Seamus Hammond
One Direction, the English-Irish boy band, launched their first fragrance, 'Our Moment', in 2013. The perfume was the brainchild of a fan who started a petition on Twitter for the band to create a fragrance. The perfume was a huge success, becoming the best-selling celebrity fragrance of Christmas 2013. The band went on to release three other fragrances: That Moment, You & I, and Between Us. While there is no recent information on whether the perfumes are still in production, some sources indicate that people were still interested in purchasing them in 2023 and 2024.
| Characteristics | Values |
|---|---|
| Number of perfumes | 4 |
| First edition | 2013 |
| Latest edition | 2015 |
| Perfumer | Sonia Constant |
| Fragrance type | Floral, fruity, gourmand, sugary, cotton candy, vanilla, woodsy, musk, patchouli, grapefruit, jasmine, freesia |
| Target audience | Teenage girls, young girls (below 20) |
| Price | £39/$55 for 100ml, £29/$45 for 50ml, £21/$35 for 30ml |
| Variants | Eau de Parfum spray, body lotion, rollerball, shower gel, gift sets, travel-sized versions |
| Availability | Limited, but some online retailers and specialty stores may still carry One Direction fragrances |
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What You'll Learn
- One Direction has released four perfumes, with the first launching in 2013
- The perfumes are endorsed by the English-Irish boy band
- Our Moment is the name of the first perfume
- The perfume Our Moment was the best-selling celebrity fragrance of Christmas 2013
- One Direction perfumes are designed to be enjoyed by individuals of all genders
One Direction has released four perfumes, with the first launching in 2013
One Direction has released four perfumes, with the first, "Our Moment", launching in 2013. The boy band's fragrance was the brainchild of a fan who started a petition on Twitter for the group to create a perfume. The group took the idea to their management, and the rest is history.
"Our Moment" was released in Harrods on 25 August 2013 and nationwide two weeks later on 9 September. The perfume was the best-selling celebrity fragrance of Christmas 2013, with higher sales than products endorsed by other celebrities such as Lady Gaga, Nicki Minaj, and Britney Spears. The scent has been described as sweet, fruity, and floral, with hints of vanilla, sugar, and cotton candy. It was also released in the form of an Eau de Parfum spray, body lotion, rollerball, and shower gel.
The second fragrance, "That Moment", is a playful variation of the original, with fresh scents of pink grapefruit and wild berries, leading to a heart of jasmine and freesia, and finally settling into a warm base of musk and patchouli. The third scent, "You & I", is a romantic and sophisticated blend of fruity and floral accords. The fourth and final fragrance is called "Between Us".
One Direction perfumes are designed to be enjoyed by individuals of all genders. Gift sets and travel-sized versions of the colognes are also available. While the original fragrances may be limited in availability, some online retailers and specialty stores may still carry One Direction fragrances.
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The perfumes are endorsed by the English-Irish boy band
The English-Irish boy band One Direction has endorsed four perfumes: Our Moment, That Moment, You & I, and Between Us. Our Moment, the first fragrance, was launched in 2013 and was the best-selling celebrity fragrance of Christmas that year. The perfume was released after a fan on Twitter created a petition for the band to release a fragrance. The boys were involved in the creation process, with Liam Payne commenting that "a lot of love went into this". The fragrance was described by the band members as fresh, sweet, subtle, and amazing. It was also praised by reviewers for its good projection and staying power.
The perfume has top notes of pink grapefruit and wild berries, heart notes of jasmine and freesia, and base notes of musk and patchouli. The scent has been described as creamy, floral, sweet, and feminine. It is considered an easy wear and a refreshing fragrance. The bottle was also well-received, with some describing it as "fab" and "gorgeous".
The other fragrances in the collection, That Moment, You & I, and Between Us, were released after Our Moment. That Moment is described as a playful variation of the original, with a blend of fruity and floral notes. You & I is a romantic and sophisticated scent with a blend of fruity and floral accords.
Gift sets and travel-sized versions of One Direction colognes are often available, and some online retailers and specialty stores may still carry these fragrances.
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Our Moment is the name of the first perfume
The idea for the perfume came from a fan petition on Twitter. The band members were involved in the creation of the fragrance, with Liam Payne commenting:
> "To be honest with you, we've never had so many meetings to make something. This is like a complicated piece of art. A lot of love went into this."
The fragrance was described as "fresh", "sweet", and "subtle", with notes of pink grapefruit, wild berries, jasmine, freesia, musk, and patchouli. It was also said to smell like "cotton candy" and "vanilla". The bottle was described as "adorable" and "fab".
Our Moment was followed by three other fragrances endorsed by One Direction: That Moment, You & I, and Between Us. While the original fragrances may be limited in availability, some online retailers and specialty stores may still carry One Direction fragrances.
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The perfume Our Moment was the best-selling celebrity fragrance of Christmas 2013
One Direction, the English-Irish boy band, launched its first fragrance, "Our Moment," on June 6, 2013, in London. The perfume was the result of a petition created by a fan on Twitter, which the band saw and took to management to create their own fragrance. The perfume was released at Harrods on August 25, 2013, and nationwide two weeks later on September 9, 2013.
"Our Moment" was the best-selling celebrity fragrance of Christmas 2013, outselling perfumes endorsed by other celebrities, such as Lady Gaga's "Fame," Nicki Minaj's "Pink Friday," and Britney Spears' "Fantasy." The fragrance received mostly positive reviews, with Sugarscape commenting, "Though we find it hard not to be biased when it comes to all things One Direction, we can honestly say that their perfume is pretty damn good." The fragrance also won an award at the Pure Beauty Awards for Best Female Fragrance.
The perfume was described as having lovely, sweet, and fruity notes with a gorgeous bottle. It was considered a light gourmand scent with hints of sugar, cotton candy, vanilla, and a bit of floral. It was also compared to Kylie Minogue's "Showtime" and "Viva La Juicy" without the caramel note. Some reviewers found the scent to be extremely sweet, likening it to a red starburst candy or cotton candy, and more suitable for younger girls. However, others found it to have good projection, good staying power, and a pleasant smell.
One Direction released three other fragrances after "Our Moment": "That Moment," "You & I," and "Between Us." The earliest edition of their fragrances was created in 2013, and the newest is from 2015.
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One Direction perfumes are designed to be enjoyed by individuals of all genders
One Direction, the English-Irish boy band, launched its first fragrance, "Our Moment", in 2013. The perfume was endorsed by the band and was the brainchild of a fan who started a petition for the band to have its own fragrance. The perfume was the best-selling celebrity fragrance of Christmas 2013, outselling fragrances endorsed by celebrities like Lady Gaga, Nicki Minaj, and Britney Spears.
The perfume was created by perfumer Sonia Constant and was described by the band members as fresh, sweet, subtle, and amazing. It was also said to have good projection and staying power. The fragrance was designed to be a mix of individual scents, coming together to create something unique and special, much like the band itself.
While the perfume was marketed as a fragrance for women and described as girly, sweet, and fruity, it does not contain any floral notes, which are typically associated with feminine fragrances. The scent includes notes of vanilla, sugar, cotton candy, and sweet berries with a hint of musk. It is a playful and youthful fragrance, perfect for teenagers and young adults, regardless of their gender.
One Direction went on to release three more fragrances: "That Moment", "You & I", and "Between Us". The band's perfumes were well-received, with positive reviews from fans and fragrance enthusiasts. The success of "Our Moment" proved that the band's foray into the world of fragrances was more than just a gimmick, and the subsequent releases reinforced the idea that their perfumes were designed to be inclusive and enjoyable for all.
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Frequently asked questions
One Direction has four fragrances, with the earliest edition created in 2013 and the newest from 2015. It is unclear if they still make these perfumes.
The four perfumes are Our Moment, That Moment, You & I, and Between Us.
One Direction perfumes were sold at Harrods. It is unclear if they are still available there or elsewhere. Some people have expressed interest in buying them, but it is unclear if they were successful.
