
Chloé, the French fashion house founded by Gaby Aghion in 1952, launched its first fragrance in 1975. The Original Chloe Perfume, created by Karl Lagerfeld, features a unique blend of floral notes such as honeysuckle, jasmine, and orange blossom, with hints of amber and sandalwood. Over the years, it became an iconic fragrance, beloved by many for its enchanting and elegant scent. However, in a surprising turn of events, it was recently discontinued, leaving fans saddened and searching for alternatives. Despite the discontinuation of the original scent, Chloé continues to create new fragrances, such as the Chloé Eau de Parfum, launched in 2008, and the more recent Chloé L’Eau de Parfum Intense, showcasing the brand's enduring presence in the world of perfumery.
| Characteristics | Values |
|---|---|
| Original Chloe perfume discontinued | Yes |
| Year of discontinuation | 2025 |
| Original Chloe perfume launch year | 1975 |
| Latest Chloe perfume launch year | 2025 |
| Number of perfumes | 70 |
| Perfumers | Amandine Clerc-Marie, Michel Almairac, Betty Busse, Carlos Benaïm, etc. |
| Fragrance type | Floral, fruity, woody, feminine |
| Fragrance notes | Rose, honeysuckle, jasmine, orange blossom, amber, sandalwood, raspberry, vanilla, etc. |
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What You'll Learn
- The Original Chloe Perfume was discontinued in 2025
- Chloe Eau de Parfum: launched in 2008, it's a classic, feminine scent
- Chloe L’Eau de Parfum Intense: a floral fragrance with raspberry and rose notes
- Chloe's first fragrance for women launched in 1975
- Alternatives to the original Chloe perfume include Marc Jacobs Daisy and Gucci Bloom

The Original Chloe Perfume was discontinued in 2025
The Original Chloe Perfume, an enduring feminine classic, was discontinued in 2025, leaving its devoted fans bereft. The fragrance was first launched in 1975 by the legendary fashion designer Karl Lagerfeld, who was the creative director of the Chloe brand at the time. Lagerfeld aimed to capture the brand's feminine and romantic style in a bottle, and his unique blend of floral notes, including honeysuckle, jasmine, and orange blossom, with hints of amber and sandalwood, resulted in a timeless and elegant scent. Over the years, the original Chloe perfume gained immense popularity and became an iconic, staple fragrance in the perfume collections of women across the globe.
The decision to discontinue the original Chloe perfume came as a shock to many, and it serves as a reminder of the ever-evolving nature of the fragrance industry. The perfume industry is constantly changing, and even the most beloved fragrances may not be available forever. The discontinuation of the original Chloe perfume has left consumers grappling with the reality that their favourite scents may not last indefinitely, forcing them to explore new options.
Some loyal customers continue to search for the original Chloe perfume, scouring online marketplaces and niche perfume retailers for rare and discontinued bottles. The distinctive and enchanting scent of the original Chloe perfume, with its harmonious blend of floral and woody notes, has left a lasting impression on its devoted fans.
While the original Chloe perfume may no longer be available, there are plenty of other options to discover. For those seeking a scent that captures the essence of Chloe's timeless elegance, there are alternative fragrances that evoke a similar sense of elegance and charm. Chloe has also launched new versions of their perfumes over the years, such as in 2008, to appeal to modern tastes and younger women.
The impact of the discontinuation of the original Chloe perfume will undoubtedly be felt by many, but the quest for new signature scents offers an exciting opportunity to explore the vast world of perfumery and discover new favourites.
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Chloe Eau de Parfum: launched in 2008, it's a classic, feminine scent
Chloé Eau de Parfum, launched in 2008, is a classic, feminine scent. Chloé's first fragrance, the eponymous Chloé for women, was launched in 1975. The company retained its contemporary appeal with the launch of a new version of Chloé in 2008, designed to appeal to young women with modern tastes.
Chloé Eau de Parfum is a floral fragrance with top notes of peony, litchi, and freesia. The middle notes are rose, lily-of-the-valley, and magnolia, while the base notes are Virginia cedar and amber. The scent is light, fresh, and fruity, yet strong and self-possessed. It is a versatile fragrance suitable for everyday use and has become a unique signature scent for many.
The perfume is described as "clean," evoking the scent of fresh linen and crisp, comforting bedsheets. It is inviting, sweet, and gorgeous, with a pleasant smell that is neither too strong nor overpowering. The fragrance is intimate and sensual, drawing on the classic rose, a symbol of femininity, to create a modern and timeless perfume. Chloé Eau de Parfum is enclosed in a modern, delicately pleated bottle adorned with a hand-tied ribbon, reflecting the elegance of the scent.
Chloé, as a fashion house, was founded by Gaby Aghion in 1952. Aghion is credited with coining the fashion phrase "prêt-à-porter," meaning "ready-to-wear." The brand initially offered soft, wearable, form-fitting clothing made of luxurious fabrics, intended for off-the-rack purchase. This revolutionary concept set trends and left a long-lasting impact on the fashion industry.
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Chloe L’Eau de Parfum Intense: a floral fragrance with raspberry and rose notes
Chloé is a French fashion house founded by Egyptian designer Gaby Aghion in 1952. The brand's first fragrance, the eponymous Chloé, was launched in 1975 and became an enduring classic. Since then, Chloé has released 70 perfumes, the latest edition of which was released in 2025.
One of the brand's offerings is the Chloé L’Eau de Parfum Intense. This perfume is described as an "addictive and floral fragrance" with "vibrant, juicy raspberry notes". The raspberry notes give way to a sophisticated rose layered over warm, ambery woods. The rose, a classic feminine scent, is the signature flower of the brand and is said to symbolise "a strong, free, and graceful Chloé femininity".
Chloé L’Eau de Parfum Intense is part of the brand's line of captivating and irresistibly intense fragrances that encapsulate the Chloé woman's free spirit and timeless elegance. The perfume is created by women, for women, and is inspired by the stories of inspiring women from different backgrounds who share their feminine energy, freedom, joy, and optimism.
Chloé L’Eau de Parfum Intense is an intense, floral fragrance with fruity and woody notes that create a modern and timeless scent, embodying the Chloé woman's spirit and style. With its blend of vibrant raspberry and sophisticated rose, this perfume is a powerful and graceful addition to the brand's collection of fragrances.
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Chloe's first fragrance for women launched in 1975
Chloé is a French fashion house founded by Egyptian designer Gaby Aghion in 1952. Aghion moved to Paris in 1945 and launched the brand a few years later. Chloé's first fragrance for women, the eponymous Chloé perfume, was launched in 1975 and became an enduring feminine classic. The company has since released numerous other perfumes, including Chloé Narcisse in the 1990s, Chloé Eau de Parfum in 2008, and Chloé L’Eau de Parfum Intense.
Chloé's perfumes are known for their floral and feminine scents, often featuring notes of rose, lily of the valley, peony, freesia, and lychee. The brand's fragrances are designed to encapsulate the Chloé woman's free spirit and timeless elegance.
Chloé Narcisse, launched in the 1990s, sweetened the mix following the original 1975 fragrance. In 2008, the brand introduced a new version of Chloé, designed to appeal to modern young women. This version, Chloé Eau de Parfum, serves as a signature scent for many, described as classy, elegant, fresh, and youthful. The scent combines fruity notes of lychee with florals, primarily rose, and a woody amber base.
Chloé continues to launch new fragrances, including the recent Chloé L’Eau de Parfum Intense, which features vibrant raspberry notes, sophisticated rose, and warm ambery woods. The brand's perfumes are created in collaboration with various perfumers and offered in different concentrations, such as Eau de Parfum and Eau de Toilette.
Chloé's first fragrance for women, introduced in 1975, set the tone for the brand's subsequent releases, emphasizing femininity, elegance, and timelessness through carefully crafted scents.
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Alternatives to the original Chloe perfume include Marc Jacobs Daisy and Gucci Bloom
Chloé is a French fashion house founded by Gaby Aghion in 1952. The brand's first fragrance, the eponymous Chloé for women, was launched in 1975 and became an enduring feminine classic. Since then, Chloé has released several other perfumes, including Chloé Narcisse in the 1990s, and a new version of Chloé in 2008. The brand continues to offer a range of captivating and intense fragrances, from Eau de Parfum to Eau de Toilette, with floral notes encapsulating the Chloé woman's free spirit and timeless elegance.
While the original Chloé perfume remains iconic, some may seek alternative fragrances that offer similar olfactory experiences. One such alternative is Marc Jacobs Daisy, a youthful and playful fragrance exuding a light-hearted spirit with its fresh floral and fruity notes. It creates a vibrant and joyful aroma perfect for any occasion. Another option is Gucci Bloom, a rich white floral fragrance that captures the contemporary spirit. Gucci Bloom is a simple yet beautiful scent, featuring pure tuberose and jasmine on white musk.
For those who enjoy the playful and vibrant essence of Marc Jacobs Daisy, there are other delightful alternatives. Burberry Her captures the youthful spirit with its blend of berries, jasmine, and musk, resulting in a playful and energetic scent. Viktor & Rolf Flowerbomb offers luxurious notes with its explosive bouquet of fresh and sweet floral notes, blended with touches of patchouli and vanilla. Nomade Naturelle by Chloé, launched in 2022, is a modern and sustainable fragrance celebrating freedom and connection with nature.
Chloé continues to be a sought-after fragrance brand, with its signature floral notes and elegant packaging. The brand has collaborated with renowned perfumers to create a range of scents that embody the essence of sophistication, confidence, and femininity. With its blend of fresh florals and a touch of elegance, the Chloé Eau de Parfum has become a modern classic.
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Frequently asked questions
No, the original Chloe perfume has been discontinued. However, the brand has launched newer fragrances over the years, such as the Chloe Eau de Parfum in 2008.
The original Chloe perfume, created in 1975, featured a blend of floral notes, including honeysuckle, jasmine, and orange blossom, with hints of amber and sandalwood.
Some alternatives to the original Chloe perfume that offer a similar floral fragrance experience include Chloe Fleur de Parfum, Marc Jacobs Daisy, and Gucci Bloom.
The Chloe Eau de Parfum has received mixed reviews. Some describe it as a "gorgeous classic scent" with a "pretty rose, peony combo with tropical fruity notes of litchi." Others find it too common or reminiscent of their grandmother.
Chloe has launched numerous fragrances over the years, including Eau de Parfum Lumineuse, Eau de Parfum Intense, Chloe Fleur de Parfum, Roses de Chloe, and Rose Tangerine.










































