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Harajuku Lovers is a perfume brand founded by musician Gwen Stefani in 2005, inspired by Japanese street fashion and youth culture. The fragrances were produced in collaboration with Coty and various perfumers, including Steve DeMercado and Gil Clavien. The earliest edition was created in 2008 and the newest is from 2014, with the line reportedly discontinued in 2014. The brand featured 28 perfumes, including popular variants such as Love and Baby. The perfumes were generally well-received, with some critics praising their unique scents and packaging, while others found them unremarkable.
| Characteristics | Values |
|---|---|
| Founder | Gwen Stefani |
| Year founded | 2005 |
| Inspiration | Japanese street fashion and youth culture |
| Fragrance characteristics | Floral, fruity, powdery musk, citrus, coconut, vanilla, bergamot, rose, peony, ylang-ylang, peach, pomelo |
| Fragrance names | G, Baby, Love |
| Discontinuation | 2014 |
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What You'll Learn
Harajuku Lovers perfume was discontinued in 2014
The Harajuku Lovers fragrances were made in collaboration with perfumers Gil Clavien, Harry Fremont, Steve DeMercado, Christophe Raynaud, Yves Cassar, Pascal Gaurin, Honorine Blanc, and Clement Gavarry. The fragrances are distinguished by the kawaii or "adorableness" of the packaging, which represents Stefani (the "G" dolls with blonde hair) and her four backup dancers—Love, Angel, Music, and Baby—in various costumes and poses.
The Harajuku Lovers line included six perfumes: Love, Angel, Music, Baby, G, and one other. The perfumes received mixed reviews, with some people loving the unique scents and others finding them disappointing. One reviewer noted that the "G" perfume, developed by Steve DeMercado, had notes of mandarin, coconut, apple skin, jasmine sambac, freesia, magnolia, coconut cream, white sandalwood, and cottonwoods.
After the discontinuation of the Harajuku Lovers perfume line, some people have turned to Fragrancenet and Facebook Marketplace to find their favorite discontinued fragrances. Others have set up Google Alerts to stay informed about the availability of these discontinued perfumes.
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The fragrances were inspired by Japanese street fashion and youth culture
Harajuku Lovers is a perfume brand founded in 2005 by Gwen Stefani, a platinum-selling American pop musician known for her unique fashions and eclectic personal style. The brand's fragrances and fashions were inspired by Japanese street fashion and youth culture, specifically the youth-oriented street style of the Harajuku district in Tokyo. Stefani's fascination with Japanese culture is also reflected in the names of her fragrances, which include "G", "Baby", "Love", "Angel", and "Music". These names are derived from the names of her four backup dancers, who are Japanese or Japanese-American: Maya Chino ("Love"), Jennifer Kita ("Angel"), Rino Nakasone ("Music"), and Mayuko Kitayama ("Baby").
The Harajuku Lovers fragrances are also distinguished by their kawaii, or "adorableness", packaging. The bottles feature "G" dolls with blonde hair, representing Stefani, and illustrations of her four backup dancers in various costumes and poses. The brand has released 28 perfumes, with the earliest edition created in 2008 and the newest from 2014. The perfumes were made in collaboration with perfumers such as Gil Clavien, Harry Fremont, Steve DeMercado, and Christophe Raynaud.
The perfumes themselves have received mixed reviews. Some people find the scents unremarkable or underwhelming, while others appreciate their uniqueness. For example, the "Baby" perfume is described as a powdery musk with floral notes, making it a good choice for children who are too young for stronger perfumes. On the other hand, "G" has been described as having citrus top notes and notes of mandarin, coconut, apple skin, jasmine sambac, freesia, magnolia, coconut cream, white sandalwood, and cottonwoods. This particular scent has been met with conflicting opinions, with some finding it foul-smelling and others considering it memorable.
While Stefani's incorporation of Japanese street fashion and youth culture into her brand has been praised by some, it has also faced criticism for reinforcing negative ethnic stereotypes of Asian women. This controversy has sparked debates about cultural appropriation and the celebration of other cultures. Stefani has defended her use of Japanese culture, stating that it is a compliment and a celebration of the beauty that comes from the blending of Japanese and American cultures.
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The scent G was developed by perfumer Steve DeMercado
Harajuku Lovers is a fragrance brand founded by Gwen Stefani in 2005. Stefani is an American pop musician known for her unique fashion sense and eclectic personal style. Her fascination with Japanese street fashion and youth culture inspired the Harajuku Lovers fashions and fragrances. The brand's earliest fragrance edition was created in 2008, and the newest is from 2014.
The Harajuku Lovers collection includes fragrances like Lil' Angel, Music, Baby, and G, each devoted to one of Stefani's back vocals, the Harajuku Girls, reflecting their fashion and lifestyles. One source mentions that there are five fragrances in the collection, while another mentions six.
G, the first letter of Gwen's name, is a modern and lively scent created by perfumer Steve DeMercado. It features top notes of mandarin, fresh coconut, and apple peel, heart notes of jasmine sambac, freesia, and magnolia, and base notes of coconut cream, white sandalwood, and cottonwoods. The Eau de Toilette version of the fragrance is said to be superior to the solid perfume, as the citrus top notes are more prominent and the scent lasts longer.
G has received mixed reviews, with some describing it as a nice mix of sweetness and creaminess, while others find it too sweet or even foul-smelling. It is described as a "modern gourmand" and is said to have a fruity floral and sensual mix. The doll-topped bottle is also noted as a cute feature.
In addition to Steve DeMercado, other perfumers who have collaborated with Harajuku Lovers include Gil Clavien, Harry Fremont, Christophe Raynaud, Yves Cassar, Pascal Gaurin, and Honorine Blanc.
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The scent Baby is described as a powdery musk
The Harajuku Lovers fragrance line was founded in 2005 by platinum-selling American pop musician Gwen Stefani, who is known for her unique fashion sense and eclectic personal style. The inspiration for the fragrances came from Stefani's fascination with Japanese street fashion and youth culture. The earliest Harajuku Lovers fragrance was created in 2008, and the newest is from 2014.
The Harajuku Lovers Pop Electric Baby perfume, launched in 2014, is described as a powdery musk. It is a gentle, soft, sophisticated, and powdery scent that contains accords of baby musk, flowers, and vanilla. The scent is said to be reminiscent of baby powder, with a soft aura of comfort and innocence. It is a delicate fragrance with a powdery profile, with top notes of baby musk intertwining with floral middle notes and a vanilla base.
The original Harajuku Lovers Baby perfume, which was launched in 2008, is also described as a powdery musk. It has a soft and gentle fragrance that evokes a sense of purity and warmth. The presence of baby powder in the perfume is noticeable, with a soft aura of comfort and innocence. It is sweet rather than stinky, with just a few white roses, orange blossom, and a little soothing musk. The top notes feature a refreshing and crisp introduction with bergamot and freesia, while the middle discloses a calm floral chorus of white rose, orange flower, and tiare flower. The base notes are vanilla, white musk, and heliotrope, giving a sense of serenity and comfort.
The scent Baby is generally described as soft, gentle, and powdery, with notes of musk, flowers, and vanilla. It is said to be reminiscent of baby powder and baby products, with a soft and clean aura. The fragrance is well-liked by many, with some considering it their bedtime scent or a "pajama perfume". However, some reviewers found it to be too plain and boring, lacking longevity and weak sillage.
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The scent Love has been described as a beautiful soft bergamont-rose-vanilla
Harajuku Lovers was a perfume brand founded by musician Gwen Stefani in 2005. The brand was inspired by Stefani's fascination with Japanese street fashion and youth culture, specifically the youth-oriented street style of the Harajuku district in Tokyo. The fragrances were produced in collaboration with Coty and various perfumers, including Steve DeMercado and Gil Clavien. The brand's earliest edition was created in 2008, and the latest in 2014, after which the brand was discontinued.
One of the fragrances in the Harajuku Lovers line was called 'Love'. The scent 'Love' has been described as a beautiful soft bergamot-rose-vanilla. One reviewer notes that the scent is quite strong initially, but dries down to a soft floral musk. The prominent notes are rose, peony, and ylang-ylang, with hints of peach and pomelo. The scent is described as youthful, mature, and sophisticated, with a sharpness that makes it stand out.
Another reviewer describes the scent as a "juicy rose cuteness" that grows on you as it warms up on the skin. They note that it is not a long-wearing fragrance, but it creates a "small bubble of scent" that can last on clothes for a day.
A third reviewer, who purchased the solid perfume, found the scent to be quite faint, with a rose base and a hint of sweetness from the peach and pomelo. They note that it is a beautiful rose scent, but it can be overpowering if over-applied.
Overall, the scent 'Love' from the Harajuku Lovers line has received mixed reviews, with some finding it too strong or synthetic, while others appreciate its unique blend of notes and its ability to evoke feelings of childhood bliss and nostalgia.
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Frequently asked questions
No, they don't. Harajuku Lovers by Gwen Stefani was discontinued in 2014. The earliest edition of the perfume was created in 2008.
You can try looking for the perfume on Amazon, Fragrancenet, or Facebook Marketplace. You can also set a Google alert to notify you of any listings.
The Harajuku Lovers perfume line includes "Love", "Baby", and "G". "Love" is described as a feminine fragrance with an edge, with notes of bergamot, rose, and vanilla. "Baby" is described as a powdery musk with floral notes. "G" is described as having citrus, mandarin, coconut, apple skin, jasmine sambac, freesia, magnolia, coconut cream, white sandalwood, and cottonwood notes.
