Antonio Mcgowan
Evening in Paris, also known as Soir de Paris, is a perfume by Bourjois, which was first launched in 1928. The fragrance was designed to be affordable and aimed at the mass market. It was discontinued in 1969 but was later revived and relaunched in 1991 or 1992. The perfume is available for purchase online on websites such as Etsy and Vermont Country Store, as well as on eBay.
| Characteristics | Values |
|---|---|
| Brand | Bourjois |
| Original Name | Evening in Paris |
| Alternate Name | Soir de Paris |
| Year of Launch | 1928 |
| Perfumer | Ernest Beaux |
| Year of Discontinuation | 1969 |
| Year of Relaunch | 1991 or 1992 |
| Perfumers Involved in Relaunch | Francois Demachy and Jacques Polge |
| Bottle Colour | Cobalt Blue |
| Bottle Cap Colour | Silver |
| Bottle Features | Dark blue tassel on the cap |
| Fragrance Notes | Bergamot, apricot, peach, violet, Damascene rose, heliotrope, jasmine, lily of the valley, orris, ylang-ylang, amber, cedar, musk, sandalwood, vanilla |
| Availability | Etsy, Vermont Country Store, eBay, antique stores |
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What You'll Learn
Evening in Paris was discontinued in 1969
Evening in Paris, the iconic perfume, was indeed discontinued in 1969. Created by the perfumer Ernest Shiftan for the fashion and cosmetics company Bourjois, it first entered the market in 1928 and quickly became a symbol of glamour and sophistication. The fragrance captured the essence of Parisian nights with its unique and captivating scent.
With top notes of bergamot, lemon, and aldehydes, Evening in Paris offered a bright and sparkling opening. Its heart notes revealed a lush bouquet of roses, jasmine, and ylang-ylang, creating a romantic and feminine aura. The base notes of musk, amber, and sandalwood added depth and sensuality to the composition, making it a timeless and elegant choice for women around the world.
The perfume was an instant success, and its popularity endured for decades. It became a signature scent for many women, evoking feelings of sophistication and luxury. The iconic blue-hued, Eiffel Tower-shaped bottle further added to its allure, becoming a symbol of classic beauty and French charm. Over the years, Evening in Paris gained a cult following, with women cherishing their bottles and considering it a timeless classic.
However, despite its success and loyal following, Bourjois made the decision to discontinue Evening in Paris in 1969. This decision came as a surprise to many, as the perfume was still beloved by its devoted fans. There are several speculations as to why it was discontinued. One reason could be the changing trends and tastes in the fragrance industry. As perfumery entered a new era of innovation and experimentation, the classic and traditional style of Evening in Paris might have been seen as outdated.
Additionally, the rise of modern and contemporary fragrances with unique and complex compositions may have made it challenging for Evening in Paris to maintain its relevance in a rapidly evolving market. Another factor could be the changing business strategies and directions of Bourjois. As the company evolved, they may have decided to focus their resources and efforts on newer, more contemporary fragrances that appealed to a wider audience and reflected current trends.
Whatever the reasons may be, the discontinuation of Evening in Paris in 1969 marked the end of an era for this classic and beloved perfume. Yet, its legacy continues to endure, and it remains a testament to the power of scent to capture the imagination and leave an everlasting impression.
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The perfume was reformulated and relaunched in 1991/1992
Evening in Paris, also known as Soir de Paris, was initially launched in 1928 by Bourjois. It was created by perfumer Ernest Beaux and became a legendary scent. However, the perfume was discontinued in 1969. During its time, it was a popular fragrance, especially among soldiers returning from the war, and it was affordable enough to become an affordable luxury during wartime rationing.
After remaining dormant for twenty-two years, the perfume was reformulated and relaunched in 1991/1992. The new fragrance featured top notes of apricot, bergamot oil, green notes, peach, and violet. The middle notes included Damascene rose, heliotrope, jasmine, lily of the valley, orris, and ylang-ylang. The base notes consisted of amber, cedar, musk, sandalwood, and vanilla. The perfume was renamed Soir de Paris in the United States and repackaged in cobalt blue bottles with a silver label and cap.
The relaunched Soir de Paris aimed to capture the romance of the City of Lights. The enchanting fragrance is known to inspire secret rendezvous, Champagne toasts, and romantic love songs. The perfume has top notes of citrusy and spiced bergamot, with middle notes of jasmine, Turkish rose, violet, iris, ylang-ylang, and hints of peach and woody cedar. These give way to a soft, powdery base of vanilla.
The reformulated Evening in Paris continues to evoke family memories and nostalgia for the past. It is available for purchase online and through select retailers, allowing new generations to experience this iconic fragrance. The scent has endured as a testament to its timeless appeal and the skill of its creators.
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It was originally released in 1928
Evening in Paris, also known as Soir de Paris, was originally released in 1928. It was created by perfumer Ernest Beaux for Bourjois, a cosmetics company owned by the Wertheimer family. The Wertheimers also owned Parfums Chanel, for whom Beaux had previously created the iconic Chanel No. 5 perfume.
Evening in Paris was designed as a "low-cost mainstream" fragrance, and it quickly became a mass-market success. The scent was affordable and widely available, sold at Woolworths and Five and Dimes across the country. It was particularly popular among soldiers returning from war and was an affordable luxury during wartime rationing.
The original fragrance had top notes of citrusy and spiced bergamot, with middle notes of jasmine, Turkish rose, violet, iris, ylang-ylang, and hints of peach and woody cedar. It dried down to a soft, powdery base of vanilla. The enchanting fragrance captured the romance of Paris and became known for inspiring new romances and rekindling old flames.
After its initial release in 1928, Evening in Paris underwent several changes. It was discontinued in 1969 and then reformulated for the modern market by Francois Demachy and Jacques Polge. The relaunched fragrance in 1991 or 1992 featured new top notes of apricot, bergamot oil, green notes, peach, and violet, while retaining the iconic vanilla base.
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The scent captures the romance of Paris
Evening in Paris, also known as Soir de Paris, was a perfume launched in 1928 by Bourjois. The scent captures the romance of Paris, with top notes of citrusy and spiced bergamot, middle notes of jasmine, Turkish rose, violet, iris, ylang-ylang, and hints of peach and woody cedar, and a soft, powdery base of vanilla. The enchanting fragrance evokes the magic of the City of Lights, inspiring secret rendezvous and romantic gestures.
The perfume was designed as a "low-cost mainstream" fragrance, affordable to the masses, and became a popular choice, especially among soldiers returning from war. The beautiful cobalt blue bottle adorned dressers and vanities, adding a touch of elegance to women's routines. The scent was known to ignite new romances and rekindle old ones, leaving a lasting impression with its unique blend of notes.
Evening in Paris was discontinued in 1969, but its legacy endured. In the 1990s, it was reformulated and relaunched, introducing a new generation to its captivating scent. The new version retained the iconic blue bottle, a reminder of its rich history. The relaunched fragrance featured top notes of apricot, bergamot oil, green notes, peach, and violet, adding a modern twist to the classic scent.
The original Evening in Paris holds a special place in the hearts of many, evoking nostalgia for past times and loved ones. It has become a collector's item, cherished for its sentimental value and unique fragrance. The scent's enduring appeal and romantic associations make it a timeless symbol of Paris' allure, capturing the essence of the city's love and magic.
Today, Evening in Paris remains an iconic fragrance, with its modern iterations available through select retailers. The scent continues to inspire and captivate, transporting wearers to the romantic streets of Paris with each spritz, perpetuating the legend it created nine decades ago.
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It is an affordable luxury
Evening in Paris, also known as Soir de Paris, is a perfume created by Ernest Beaux for Bourjois in 1928. It was designed as a "low-cost mainstream" fragrance, affordable to everyone. The scent was aimed at the mass market, and its enchanting fragrance captures the romance of Paris. With top notes of citrusy and spiced bergamot, middle notes of jasmine, Turkish rose, violet, iris, ylang-ylang, and hints of peach and woody cedar, it is an enduring scent that inspires secret rendezvous and romantic love songs.
The perfume was a huge success in America and the United Kingdom, and it even became a popular choice for soldiers returning from war. During wartime rationing, it was considered an affordable luxury. The lovely blue bottles were a common sight on women's dressers, often received as gifts. However, in the 1950s and 1960s, the fragrance was replaced by stronger, more noticeable perfumes such as Faberge and Charlie.
Evening in Paris was discontinued in 1969 but was revived in the 1990s. The relaunched fragrance featured top notes of apricot, bergamot oil, green notes, peach, and violet, with middle notes of Damascene rose, heliotrope, jasmine, lily of the valley, orris, and ylang-ylang. The base notes included amber, cedar, musk, sandalwood, and vanilla. The new fragrance was packaged in cobalt blue bottles with silver labels and caps, reminiscent of the original vintage bottles.
Today, Evening in Paris can be purchased from various online retailers, including Etsy and Vermont Country Store, where it is still known for its affordability and enchanting scent, evoking memories of a different time. The perfume is an enduring classic that continues to capture the hearts of those who wear it, offering an affordable luxury for those seeking a romantic and enchanting fragrance.
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Frequently asked questions
Evening in Paris by Bourjois was discontinued in 1969, but it was relaunched in 1991 or 1992 with a new fragrance. The relaunched perfume was renamed Soir de Paris.
You can buy the relaunched Evening in Paris perfume on websites such as Etsy and Vermont Country Store. You can also find the vintage perfume on Etsy.
The relaunched Evening in Paris perfume has top notes of apricot, bergamot oil, green notes, peach and violet, middle notes of Damascene rose, heliotrope, jasmine, lily of the valley, orris and ylang ylang, and base notes of amber, cedar, musk, sandalwood and vanilla.
