Anisha Riggs
For over 30 years, Bath & Body Works has been a go-to for many shoppers seeking their favourite fragrances. However, not all products have remained available, with some fragrances being discontinued. While this can be disappointing for fans, there are often alternatives offered by the brand, and some discontinued fragrances even make a brief comeback. So, why does Bath & Body Works discontinue certain fragrances?
Why did Bath and Body Works discontinue fragrances?
| Characteristics | Values |
|---|---|
| Number of fragrances discontinued | Over 100 |
| Availability of discontinued fragrances | Some fragrances are still available online on Amazon and the Bath & Body Works website |
| Examples of discontinued fragrances | Juniper Breeze, Country Apple, White Tea and Sage, Velvet Tuberose |
| Examples of fragrances available on the website | Twilight Woods shea body cream, Cucumber Melon shower gel, Paris Amour mist |
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What You'll Learn
Fragrances discontinued, but still available online
Fragrances that have been discontinued are often still available to purchase online. For example, Bath and Body Works has brought back over 100 retired fragrances in response to customer feedback, which can be found on their website. These fragrances are also included in online sales, so customers can take advantage of promotions to purchase their favourite scents.
Other companies also specialise in selling discontinued fragrances, such as Fragrance Revival, which has an "immense library" of thousands of expertly recreated fragrances. FragranceBuy Canada also offers discontinued fragrances, advertising "discontinued unicorns" that are "highly sought after for their exclusivity". FragranceNet.com also advertises a large selection of discontinued fragrances.
Some discontinued fragrances by Bath and Body Works that are available online include the $13.50 Twilight Woods shea body cream, the $12.50 Cucumber Melon shower gel, and the $14.50 Paris Amour mist.
It is important to note that the availability of discontinued fragrances may be limited, and they could be discontinued again without notice.
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Scents that were discontinued and briefly revived
While it is unclear which specific scents were discontinued and briefly revived by Bath and Body Works, the company has indeed brought back retired fragrances in response to customer feedback. The brand's website features a "Retired Fragrances" page, where customers are encouraged to keep checking back as new items are frequently added.
Some of the retired scents that are still available to buy include the Twilight Woods shea body cream, the Cucumber Melon shower gel, and the Paris Amour mist. These products are also included in online sales, so customers can take advantage of promotions like the "Buy Three, Get Three Free" deal.
While the "Retired Fragrances" page doesn't specify how long discontinued products will be available, it's worth noting that more than 100 fan-favorite retired products can still be purchased online. So, if you're looking for a specific scent that has been discontinued, it's worth checking the website or reaching out to customer service for more information.
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Fan favourites discontinued
Fans of Bath & Body Works have been disappointed by the discontinuation of some of their favourite fragrances over the years. The company has introduced many iconic scents that shoppers have loved, but not all of these fragrances have stood the test of time.
One such scent is White Tea and Sage, which was discontinued in 2018. This fragrance featured notes of French mimosa petals, tangerines, and orchids, and was perfect for summer. While it is no longer available, fans can still get their hands on similar scents like Coco Paradise and Golden Honeycomb, or the Butterfly option, which smells like raspberry nectar, iris petals, and vanilla.
Another fan favourite that was discontinued is Country Apple, which combined the scents of McIntosh apples, apple blossoms, and lilies for a fresh and sweet fragrance. This scent made a brief comeback in 2015 and 2022 but has not remained regularly available since.
The Change.org petition started by Melanie Wooden in 2014 highlights the disappointment of fans when their favourite fragrances are discontinued. Wooden pleaded with Bath & Body Works to bring back Velvet Tuberose, even if only for a year, so that fans could stock up on the scent.
While it can be disappointing when a favourite fragrance is discontinued, there is some good news for fans. Bath & Body Works has brought back retired scents in response to customer feedback, and more than 100 retired products are still available to buy online. So, if you're missing a discontinued scent, it's worth checking the website to see if it's made a comeback.
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Discontinued fragrances with alternatives
It can be disappointing when your favourite scent is discontinued. However, there are ways to find it or similar alternatives. Firstly, check the Bath & Body Works website, as they have a "`Retired Fragrances` page" with over 100 products available to buy. They also include these retired scents in online sales, so you can add them to your cart during a promotion.
You can also try searching for the scent on eBay and Amazon, as well as Walmart, which has a line of Bath & Body Works dupes called Scent Theory. Additionally, the company often re-issues old favourites, so keep an eye out for those. Some popular fragrances that have been re-issued include Cucumber Melon and Freesia.
If you are looking for a specific scent, you can try searching for dupes on TikTok, where former employees and enthusiasts share their recommendations. Some alternatives to try are the Twilight Woods shea body cream, the Cucumber Melon shower gel, and the Paris Amour mist.
The company also often releases new versions of their old fragrances with updated packaging, so you might find a new favourite that reminds you of the old one.
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Discontinued fragrances with similar alternatives
Discontinued fragrances can be difficult to find, but they are not necessarily gone forever. In fact, Bath and Body Works has more than 100 retired products still available to buy online. The brand's website features a "Retired Fragrances" page where discontinued products are marked with a "Retired" label. While the page doesn't state how long these products will be available, it tells customers to "keep checking back" as new items are frequently added.
Some popular retired fragrances from Bath and Body Works include the Twilight Woods Shea Body Cream, the Cucumber Melon Shower Gel, and the Paris Amour mist. These fragrances and others like them can be found on the brand's website by searching through the "Featured" section.
If you're looking for a specific scent that has been discontinued, there are a few ways to try and find it. One option is to follow fan social media accounts dedicated to Bath and Body Works, such as @bathandbodyislife and @_scentsgalore on Instagram. These accounts often share information about new and relaunched products. Additionally, the brand itself keeps fans updated through its Instagram and TikTok accounts.
Another option is to search for dupes or similar alternatives to the discontinued fragrance you're looking for. For example, if you're a fan of the brand's discontinued Country Apple scent, you might try their newer, lighter, and more floral Peony fragrance. You can also keep an eye out for new versions of old fragrances that the company occasionally releases with updated packaging.
Finally, if you're unable to find a similar alternative, you can try contacting the company directly to express your interest in seeing a specific fragrance return. Bath and Body Works have brought back retired scents in response to customer feedback before, so your favourite scent may make a comeback!
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Frequently asked questions
The company has not disclosed why they discontinued certain fragrances. However, they do bring back retired fragrances in response to customer feedback.
Discontinued fragrances can be found on the Retired Fragrances page of the Bath and Body Works website.
Yes, some fragrances such as Velvet Tuberose, Juniper Breeze, and Country Apple are no longer available for purchase.
Yes, Bath and Body Works often introduce new fragrances with similar scent profiles. For example, the White Tea and Sage collection is a good alternative to the discontinued White Tea and Ginger scent.
It is unlikely that discontinued fragrances will be available in physical stores. However, you may be able to find them online through third-party retailers or auction sites.
