Where To Buy Hi Karate: Men's Cologne

Hai Karate was a men's cologne and aftershave range sold in the United States and the United Kingdom from the 1960s to the 1980s. It was originally developed by the Leeming division of Pfizer and launched in 1967 with the catchphrase Be careful how you use it. The product was known for its humorous television and magazine ads, which included self-defence instructions to help wearers fend off women. Hai Karate was relaunched in the UK in 2014 and again in 2021. You can buy it from Direct Cosmetics, eBay, and Surrender to Chance.

Hai Karate is available on eBay and Direct Cosmetics

Hai Karate, the "brisk splash-on aftershave" that "smooths, soothes, and cools", is available on eBay and Direct Cosmetics.

The cologne was originally developed by the Leeming division of Pfizer and launched in 1967. It was sold in the United States and the United Kingdom from the 1960s to the 1980s. The fragrance was then reintroduced in the U.K. in 2014 and again in 2021.

Hai Karate is a citrus aromatic fragrance for men. The top notes include lavender, bergamot, lemon, rosemary, and anise; the middle notes consist of geranium, fern, carnation, cinnamon, cedar, and heliotrope; and the base notes are oakmoss, vanilla, tonka bean, amber, and musk.

The cologne was known for its humorous television and magazine ads, which included self-defense instructions to help wearers "fend off women". The brand's marketing plan was developed at the advertising firm of McCaffrey & McCall by George Newall, who gained fame as the co-producer of Schoolhouse Rock! The advertisements were considered humorous as they played to a “male fantasy of a world where women find them irresistible”.

Today, Hai Karate is available on eBay and Direct Cosmetics. eBay offers a variety of Hai Karate products, including vintage bottles, aftershave, and cologne. Direct Cosmetics, on the other hand, offers the relaunch of the original classic Hai Karate after-shave, produced in collaboration with Wendy Pickthall, the daughter of Master Perfumer Michael Pickthall, who formulated the original fragrance.

It was originally developed by the Leeming division of Pfizer

Hai Karate was originally developed by the Leeming division of Pfizer. It was launched in 1967 and was priced higher than Old Spice, Aqua Velva, and Mennen Skin Bracer, but lower than Jade East and English Leather. The cologne was developed by master perfumer Michael Pickthall, who would later go on to co-found the global fragrance house CPL Aromas in 1971.

The fragrance was marketed with the catchphrase "Be careful how you use it", and each bottle came with a self-defence instruction booklet to help wearers "fend off women". The advertising campaign was developed by George Newall at McCaffrey & McCall and was considered humorous as it played to the "male fantasy of a world where women find them irresistible". The TV and magazine ads featured a stereotypical nerd who, after applying Hai Karate, is pursued by a female passer-by. In the UK, this female role was played by Bond girl Valerie Leon, who appeared in a highly successful series of commercials for the product from 1969 to 1976. Similar ads ran in the US.

In addition to the original fragrance, there were also Oriental Lime and Oriental Spice variants, and possibly Musk and Iced Hai. The top notes of the original fragrance included lavender, bergamot, lemon, rosemary, and anise; middle notes of geranium, fern, carnation, cinnamon, cedar, and heliotrope; and base notes of oakmoss, vanilla, tonka bean, amber, and musk.

It was launched in 1967 with the catchphrase Be careful how you use it

Hai Karate, a men's cologne and aftershave, was launched in 1967 with the catchphrase "Be careful how you use it". It was originally developed by the Leeming division of Pfizer and was formulated by Master Perfumer Michael Pickthall. Pickthall would go on to co-found the global fragrance house CPL Aromas in 1971.

The product was priced higher than similar products such as Old Spice, Aqua Velva, and Mennen Skin Bracer, but lower than Jade East and English Leather. It was marketed as a budget aftershave and cologne and sold in the United States and the United Kingdom from the 1960s to the 1980s. It was then reintroduced in the UK in 2014 and again in 2021.

Hai Karate was known for its humorous television and magazine ads, which included self-defense instructions to help wearers "fend off women". The marketing plan was developed at the advertising firm of McCaffrey & McCall by George Newall, who gained fame as the co-producer of Schoolhouse Rock! The advertisements were considered humorous as they played to a “male fantasy of a world where women find them irresistible”. From 1969 to 1976, Bond girl Valerie Leon played the woman driven wild by a man wearing Hai Karate in a highly successful series of British commercials.

The fragrance has been described as a traditional barbershop scent with a pronounced amber in the drydown, making it a more sensual option. It has also been called a mystical fragrance so powerful and appealing that you have to be careful how and when you use it.

Hai Karate was a budget aftershave and cologne for men

The fragrance was accompanied by humorous television and magazine advertisements, which included self-defence instructions to help wearers "fend off women". The marketing plan was developed at the advertising firm of McCaffrey & McCall by George Newall, who later gained fame as the co-producer of Schoolhouse Rock! The advertisements were considered humorous as they played to a “male fantasy of a world where women find them irresistible”.

From 1969 to 1976, Bond girl Valerie Leon played the woman driven wild by a man wearing Hai Karate in a highly successful series of British commercials for the product. Leon parodied her Hai Karate ad campaign role in The Goodies episode "It Might as Well Be String" by attacking Tim Brooke-Taylor.

In 2014, the fragrance was relaunched in the UK by Healthpoint Ltd, following the brand's original formulation but with different packaging. It was relaunched again in 2021 in the UK and EU by Beauty Clear.

It was sold in the United States and the United Kingdom

Hai Karate was a budget aftershave and cologne for men sold in the United States and the United Kingdom. It was originally developed by the Leeming division of Pfizer and launched in 1967 with the catchphrase "Be careful how you use it". The cologne was priced higher than Old Spice, Aqua Velva, and Mennen Skin Bracer, but lower than Jade East and English Leather.

In the United States, Hai Karate was sold alongside other fragrances, including Oriental Lime and Oriental Spice. The product was also sold in the form of aftershave, talc, shaving cream, foaming cologne, body spray, shampoo, and soap on a rope.

In the United Kingdom, Hai Karate was sold from the 1960s to the 1980s and was reintroduced in late 2014 by Healthpoint Ltd, following the brand's original formulation but using different packaging. The product was also reintroduced in the UK and the EU by Beauty Clear in 2021.

The cologne was known for its humorous television and magazine advertisements, which included self-defence instructions to help wearers "fend off women". The marketing plan was developed at the advertising firm of McCaffrey & McCall by George Newall, who gained fame as the co-producer of Schoolhouse Rock! The advertisements were considered humorous as they played to a “male fantasy of a world where women find them irresistible”.

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