Anisha Riggs
The Tommy Hilfiger fragrance brand has been through several ownership changes over the years. In 2006, Tommy Hilfiger Inc. was acquired by Apax Partners, a private investment company, for $1.6 billion. Then, in March 2010, PVH Corp. (formerly known as Phillips-Van Heusen) purchased the company. Most recently, in 2022, Tommy Hilfiger signed a new fragrance license agreement with Give Back Beauty (GBB), ending a decades-long partnership with Estée Lauder Companies. This new agreement with GBB, a distributor and developer of prestige fragrances, marks an exciting new chapter for the Tommy Hilfiger fragrance brand as it seeks to expand beyond fragrance into the booming self-care market.
| Characteristics | Values |
|---|---|
| Current owner | PVH Corp |
| Previous owner | Estée Lauder Companies |
| Year of acquisition by PVH Corp | 2010 |
| Year of acquisition by Estée Lauder Companies | Not mentioned |
| Year of leaving Estée Lauder Companies | 2022 |
| New fragrance license agreement | Give Back Beauty (GBB) |
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What You'll Learn
- PVH Corp. currently owns the Tommy Hilfiger brand
- PVH Corp. is a Netherlands-based company
- Tommy Hilfiger fragrances were previously licensed by Estée Lauder Companies
- Estée Lauder Companies is shutting down its fragrance division
- Tommy Hilfiger has signed a new fragrance license agreement with Give Back Beauty
PVH Corp. currently owns the Tommy Hilfiger brand
Tommy Hilfiger is an American clothing brand that manufactures apparel and licensed products such as footwear, accessories, fragrances, and home furnishings. The company was founded in 1985, and its merchandise is sold in department stores and over 2,000 free-standing retail stores in 100 countries.
PVH Corp., then known as Phillips-Van Heusen, bought the Tommy Hilfiger Corporation in March 2010. PVH Corp. is a Netherlands-based company that also owns Calvin Klein. PVH Corp. has ownership of the Tommy Hilfiger brand and its breadth of collections, including Hilfiger Collection, Tommy Hilfiger Tailored, men's, women's, and kids' sportswear, denim, accessories, and footwear.
The Tommy Hilfiger brand has a strong presence in the fragrance market, with signature scents such as "The Real American Fragrance" and Tommy Girl. The brand has also collaborated with celebrities such as Beyoncé Knowles on fragrance ranges. In 2022, Tommy Hilfiger signed a new fragrance license agreement with Give Back Beauty (GBB), ending its almost 30-year partnership with Estée Lauder Companies. GBB, a Milan-based company, is a distributor and developer of prestige fragrances and cosmetics, with existing license agreements with other luxury brands.
The new license agreement with GBB covers the Tommy Hilfiger beauty and wellness business, including fragrances, skincare, haircare, body care, cosmetics, and home fragrances. The partnership with GBB marks an exciting new chapter for the Tommy Hilfiger brand, as it seeks to expand beyond fragrances and unlock new potential in the beauty and self-care markets.
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PVH Corp. is a Netherlands-based company
PVH Corp., formerly known as Phillips-Van Heusen, is a Netherlands-based company that owns the Tommy Hilfiger brand, along with other brands such as Calvin Klein, Izod, Arrow, and Geoffrey Beene. The company has a rich history that dates back to the 1800s and has evolved through various mergers and acquisitions. PVH Corp. is a leading clothing and fashion company with a global presence and a commitment to sustainability and social responsibility.
The origins of PVH Corp. can be traced back to two separate businesses that eventually merged to form the foundation of the company. In 1865, Prussian immigrant Dramin Jones founded D. Jones & Sons, a shirt manufacturing company. Meanwhile, in 1881, Moses Phillips and his wife, Endel, began sewing and selling shirts by hand in Pottsville, Pennsylvania. The Phillips' shirt business grew and expanded to New York City, where they placed one of the first shirt advertisements in the Saturday Evening Post.
In 1907, D. Jones & Sons merged with M. Phillips & Sons, creating Phillips-Jones. This new entity introduced the first collar-attached shirt in 1929 and continued to innovate and expand its product offerings. In 1957, Phillips-Jones acquired the Van Heusen brand, leading to the formation of Phillips-Van Heusen. The company further strengthened its position in the market by acquiring brands such as G.H. Bass in 1987, Izod in 1995, Arrow in 2000, and Calvin Klein in 2002.
In March 2010, PVH Corp. (then known as Phillips-Van Heusen) acquired the Tommy Hilfiger brand for $3 billion. This acquisition added a popular and influential fashion label to PVH Corp.'s portfolio, known for its classic American fashion style and its signature fragrances. Under the leadership of PVH Corp., Tommy Hilfiger has continued to thrive and expand its global reach.
Today, PVH Corp. is a multinational corporation with a presence in various countries, including India, Sri Lanka, Bangladesh, China, and several others. The company employs over 120,000 people worldwide and continues to innovate and adapt to the changing landscape of the fashion industry. PVH Corp. has also demonstrated a commitment to sustainability and social responsibility, as evidenced by its partnership with HSBC Bank USA to create a sustainable supply chain finance program.
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Tommy Hilfiger fragrances were previously licensed by Estée Lauder Companies
The Tommy Hilfiger brand has had a long history in the fragrance industry, with its first fragrance, 'The Real American Fragrance', released in 1995. This fragrance was inspired by the American landscape, featuring notes of Florida grapefruit, Midwestern spearmint, Cape Cod cranberry, and Atlantic driftwood. Another popular fragrance by the brand is Tommy Girl, a floral-fruity scent that showcased the early talent of perfumer Calice Becker.
Over the years, Tommy Hilfiger has collaborated with various musicians and celebrities to promote its fragrances. For example, Beyoncé Knowles was the poster girl for the True Star fragrance, which won a FiFi Award for Best New Commercial Fragrance. The brand has also dressed celebrities such as David Bowie, Britney Spears, and Snoop Doggy Dogg, further increasing its popularity.
The Tommy Hilfiger Corporation, founded in 1985, has evolved from selling clothing and records to becoming a global style empire. The company's merchandise is now sold in department stores and over 2,000 free-standing retail stores in 100 countries, with global sales in retail reaching US$9.1 billion in 2022. The brand is known for its classic American fashion influence and its iconic red, white, and blue logo, inspired by the American flag.
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Estée Lauder Companies is shutting down its fragrance division
The Estée Lauder Companies (ELC) is shutting down its Aramis & Designer Fragrances (ADF) division, which includes Aramis, Tommy Hilfiger, Michael Kors, Donna Karan, DKNY, and Ermenegildo Zegna. Aramis, the prestige men's line launched in 1963, will be moved to another division within the company. The other licenses will begin to end between 2021 and June 2023.
Michael Kors has entered into a new licensing agreement with EuroItalia, which has also extended its license for fellow Capri Holdings brand Versace for another 15 years. Inter Parfums Inc. has signed a licensing agreement for Donna Karan and DKNY, effective July 1, 2021.
Despite the closure, ELC will continue to hold the license for several luxury fragrances, including Tom Ford Beauty, Le Labo, Editions de Parfums de Frederic Malle, Jo Malone London Aerin, and Kilian Paris. The Estée Lauder and Clinique brands also have fragrance lines of their own.
The decision to shut down the ADF division comes after several shifts in Lauder's business, including the closures of the Becca and Rodin Olio Lusso brands, as well as the reorganization of its business in North America.
Tommy Hilfiger fragrances are now licensed by Give Back Beauty (GBB), a Milan-based distributor and developer of prestige fragrances and cosmetics. This new partnership marks an exciting new chapter for the Tommy Hilfiger beauty and wellness business, which includes fragrances, skincare, haircare, body care, cosmetics, and home fragrances.
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Tommy Hilfiger has signed a new fragrance license agreement with Give Back Beauty
Under the agreement, Give Back Beauty will commercialize and distribute existing Tommy Hilfiger fragrances, including the popular Tommy Now and Impact franchises. Additionally, they will develop and launch new product lines in 2023, expanding the brand's presence in the beauty industry. The partnership brings together Tommy Hilfiger's classic American style and Give Back Beauty's expertise in prestige fragrances and cosmetics, creating a powerful combination.
The deal provides an opportunity for Tommy Hilfiger to rethink its beauty strategies and explore potential expansion points. Avery Baker, President, and Chief Brand Officer of Tommy Hilfiger Global highlighted Give Back Beauty's strength in connecting with Gen Z and next-gen consumers, particularly through digital channels. She emphasized the potential for growth beyond fragrances and into areas like body, hair, wellness, cosmetics, and skincare.
Give Back Beauty, founded by Corrado Brondi, holds licenses for prestigious brands such as Elie Saab, Chopard, and Philipp Plein. The company's commitment to sustainability and philanthropy aligns with Tommy Hilfiger's values, including their Waste Nothing and Welcome All sustainability mission. With Give Back Beauty's track record and strategic alignment, the partnership is expected to drive elevated brand experiences and accelerate global success for Tommy Hilfiger's beauty and wellness business.
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Frequently asked questions
PVH Corp, a Netherlands-based company, owns the Tommy Hilfiger brand.
Previously, Tommy Hilfiger fragrances were licensed by Estée Lauder Companies, who worked with the brand for almost 30 years.
In 2022, Tommy Hilfiger signed a new licensing deal with Give Back Beauty (GBB), a Milan-based distributor and developer of prestige fragrances and cosmetics.
The current CEO of Tommy Hilfiger is Daniel Grieder, who was appointed in July 2014.
