Anisha Riggs
Valentino is an Italian luxury fashion house founded in 1960 by Valentino Garavani and Giancarlo Giammetti. The company has its registered office in Milan, while the creative direction and the Valentino Foundation are based in Rome. Valentino's fragrances have been licensed to different companies over the years. From 2010 to 2018, Valentino Perfumes was licensed to Puig, and since then, it has been working with L'Oréal. The philosophy behind each fragrance creation has always been, A woman must cause heads to turn when she enters a room. Valentino's notable fragrances include the Born in Roma collection, Uomo, and Donna.
| Characteristics | Values |
|---|---|
| Current owner | L'Oréal Group |
| Previous owner | Puig (from 2010 to 2018) |
| Founder | Valentino Garavani |
| Co-founder | Giancarlo Giammetti |
| Year founded | 1960 |
| Creative director | Pierpaolo Piccioli |
| CEO | Jacopo Venturini |
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What You'll Learn
- Valentino fragrances are now owned by L'Oreal
- From 2010 to 2018, Valentino fragrances were licensed to Puig
- The Valentino fashion house was founded in 1960 by Valentino Garavani and Giancarlo Giammetti
- In 1998, Garavani and Giammetti sold the company for $300 million
- The current creative director is Pierpaolo Piccioli
Valentino fragrances are now owned by L'Oreal
Valentino is an Italian luxury fashion house founded in 1960 by Valentino Garavani and Giancarlo Giammetti. The company has its registered office in Milan, while the creative direction and the Valentino Foundation are based in Rome.
Valentino's fragrances have included iconic releases such as Valentino Classique for women (1978), Vendetta by Valentino for women (1991), Very Valentino for women (1998), and Valentino Gold for women (2002). The brand has also released fragrances for men, including Very Valentino for Men (1999) and V pour Homme (2006).
In 2019, Valentino's advertising campaign for their "Born in Roma" fragrance starred Adut Akech and Anwar Hadid, celebrating diversity and self-expression. The "Born in Roma" collection features unique and modern fragrances inspired by Rome, where past and present coexist.
L'Oreal's collaboration with Valentino extends beyond fragrances, as Valentino has only two licenses: one for beauty and fragrances with L'Oreal and another for eyewear. Valentino has worked with various companies for its eyewear line, including Marchon Eyewear and Luxottica from 2017 to 2021. In 2021, the brand signed a 10-year license agreement with the Switzerland-based Akoni Group for eyewear design, manufacturing, and distribution.
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From 2010 to 2018, Valentino fragrances were licensed to Puig
Valentino is an Italian luxury fashion house founded in 1960 by Valentino Garavani. The company has its registered office in Milan, while the creative direction and the Valentino Foundation are based in Rome. From 2010 to 2018, Valentino fragrances were licensed to Puig, a Spanish fragrance company.
The license agreement between Puig and Valentino covered multiple years and involved the creation, development, and distribution of luxury fine fragrances under the Valentino name. The first fragrance launched under this collaboration was called Valentina, a floral-oriental perfume for women featuring "Italian ingredients" such as bergamot from Calabria, white truffles from Alba, and orange blossoms from Amalfi. Valentina was expected to hit the stores in September, with a campaign fronted by model Freja Beha.
Puig already owned licenses for several fashion brands, including Nina Ricci, Carolina Herrera, Mango, and Zara, as well as celebrity names like Shakira and Antonio Banderas. The company saw the Valentino brand as having 'tremendous potential' in the fragrances arena. The collaboration with Valentino allowed the fashion house to develop a new vision for its fragrance line.
In 2018, it was announced that L'Oréal would take over the worldwide fine fragrances and luxury beauty business of the Valentino brand starting on January 1, 2019. L'Oréal's fragrance licensing business includes designer brands such as Yves Saint Laurent, Giorgio Armani, and Maison Margiela.
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The Valentino fashion house was founded in 1960 by Valentino Garavani and Giancarlo Giammetti
In the following decades, Valentino became a prominent name in the fashion industry, with its designs worn by stylish women worldwide, including celebrities such as Jackie Kennedy, Jennifer Aniston, Nicole Kidman, and Gwyneth Paltrow. Valentino's catwalk shows have received universal acclaim, and the brand is known for its understanding of the "red carpet moment."
In 1998, Garavani and Giammetti sold the company for approximately $300 million to the Italian conglomerate Holding di Partecipazioni Industriali (HdP). The brand changed hands several times over the years, with different groups acquiring and controlling Valentino. Despite these changes in ownership, Valentino has maintained its reputation as a leading fashion house.
Valentino has expanded beyond clothing and has ventured into fragrances. From 2010 to 2018, Valentino Perfumes was licensed to Puig, and since then, it has been working with L'Oréal. Valentino's fragrances have included iconic scents such as Valentino Classique (1978), Very Valentino (1998), and Valentino Gold (2002) for women, and Very Valentino for Men (1999) and V pour Homme (2006) for men.
In recent years, Valentino has continued to innovate and embrace diversity. In 2019, the brand featured Adut Akech and Anwar Hadid in their advertising campaign for the "Born in Roma" fragrance. The "Born in Roma" collection celebrates self-expression and the fusion of the classic with the unexpected, with woody vetiver aromatic fragrances.
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In 1998, Garavani and Giammetti sold the company for $300 million
Valentino is an Italian luxury fashion house founded in 1960 by Valentino Garavani and Giancarlo Giammetti. In 1998, Garavani and Giammetti sold the company for $300 million to the Holding di Partecipazioni Industriali (HdP), an Italian conglomerate controlled, in part, by the late Gianni Agnelli, the head of Fiat. This sale saw Valentino placed in the same unit as apparel producer GFT Net and sportswear manufacturer Fila.
In the years following the sale, Valentino continued to gain recognition for its fragrances, with the Valentino Uomo and Valentino Donna fragrances making a splash with their striking designs and ability to represent "effortless Italian style". The fashion house also continued to dress stylish women the world over, from Jackie Kennedy to Jennifer Aniston, and Nicole Kidman to Gwyneth Paltrow.
In 2001, Opera – a fund controlled by the Rome jewellery firm Bulgari – started talks to buy Valentino but pulled out after failing to agree on a price. In 2002, HdP sold Valentino S.p.A. to Marzotto Apparel, a Milan-based textile giant, for $210 million. It was rumoured that HdP was displeased with Garavani's and Giammetti's personal expenses, although Giammetti denied this claim.
Valentino has since changed hands several times, with the company being controlled by private equity group Permira from 2007. In 2008, Valentino and Giammetti announced their departure from the company, and Alessandra Facchinetti was named as the creative director of women's collections. Valentino's fragrances have continued to evolve, with the release of the Born in Roma fragrance collection, which tells a story of self-expression and celebrates diversity.
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The current creative director is Pierpaolo Piccioli
The current creative director of Valentino is Pierpaolo Piccioli, who has been at the helm of the fashion house since 2016. Piccioli joined the Rome-based couture house in 1999 and was named creative director in July 2016, after sharing the title with Maria Grazia Chiuri since 2008.
During his time at Valentino, Piccioli has embraced a more diverse and inclusive approach, shifting the fashion house towards a more progressive image. He has introduced daring colours and volumes, developing more daywear looks and even dabbling in streetwear. Piccioli's attention to detail is renowned, as is his careful study of classic pieces, such as the white shirt for Valentino's Spring 2019 ready-to-wear collection.
Piccioli has also championed diversity, starring Adut Akech and Anwar Hadid in the advertising campaign for the "Born in Roma" fragrance in 2019. The fragrance celebrates people living life freely, embracing their heritage by twisting the classic with the unexpected. In 2020, Piccioli enlisted 23 celebrities, including Laura Dern, Frances McDormand and Gwyneth Paltrow, for his campaign. Instead of being paid, the celebrities donated their fees to the Lazzaro Spallanzani National Institute for Infectious Diseases in Rome.
Piccioli has brought a younger spirit to the maison with a new perspective, choosing brand ambassadors such as Formula 1 champion Lewis Hamilton and Suga, a member of the boy band BTS. He has also continued to pay tribute to the talent of the seamstresses who have long worked for the company, highlighting the exquisite craftsmanship of Valentino's atelier.
In March 2024, it was announced that Piccioli would be departing from his role as creative director, with Alessandro Michele named as his successor.
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Frequently asked questions
The Valentino fashion house was founded in 1960 by Valentino Garavani and Giancarlo Giammetti. In 1998, Garavani and Giammetti sold the company for approximately $300 million to the Italian conglomerate Holding di Partecipazioni Industriali (HdP). The brand has changed hands several times since then, and is currently owned by the Valentino Fashion Group.
Pierpaolo Piccioli is the creative director of Valentino.
Valentino fragrances include:
- Valentino Classique (1978)
- Vendetta By Valentino (1991)
- Very Valentino for women (1998) and men (1999)
- Valentino Gold (2002)
- Valentino V Absolu (2006)
- Valentino V Ete By Valentino (2006)
- Rock'n'Rose (2006)
- Valentino Uomo
- Valentino Donna
- Born in Roma
Valentino fragrances have been endorsed by celebrities such as Emma Watson, Anne Hathaway, and Lady Gaga. The brand ambassadors for the Born in Roma fragrance were Adut Akech and Anwar Hadid.
