The Mystery Unveiled: Ownership Of Aroma 360

Aroma360 is a scent marketing company that creates essential oil-based fragrances and diffusers for a variety of spaces, including hotels, homes, and businesses. The company was founded by Farah Abassi, a Canadian-born entrepreneur with a passion for fragrance and aromatherapy. Abassi's expertise in scenting has attracted notable clients, including celebrities and luxury brands. Benzion Aboud, another key member of the company, acts as the CEO and has been instrumental in the company's success.

Farah Abassi founded Aroma360 in 2013

In 2013, Abassi began exploring the impact of scent on people's emotional states of mind. The more she learned, the more she realised the potential to use scent to enhance people's lives. She started Aroma360 to provide clients with a way to use scent to reach their customers on an emotional level, strengthen their brand, and increase revenues.

Abassi's day-to-day work at Aroma360 involves creating signature scents for celebrities and brands, and consulting businesses on "scent marketing". She describes her fragrance work as emotionally driven, explaining that "out of all of our senses, our sense of smell has the strongest association with our memory and the emotional side of our brains".

Aroma360 has since grown to become a strong player in the scent marketing industry. The company creates bespoke scents for luxury brands and hotels and develops tailored scent marketing and branding strategies. As of 2024, Aroma360 has offices in Boca Raton, Saudi Arabia, and New York, with plans to open a new office in Dubai.

Benzion Aboud is the acting CEO

Aboud's journey with Aroma360 began when he and his fiancée developed a passion for fragrances while travelling. They were particularly inspired by a famous hotel in Paris, the Hotel Costes, known for its amazing fragrance. This sparked a new interest for Aboud, who had previously sold a large online marketing company.

Aboud's marketing expertise, combined with his desire to bring luxury scents to everyone, has been a driving force behind Aroma360's success. Under his leadership, the company has not only thrived in the business-to-business market but has also expanded into the consumer market. Aroma360's innovative scenting devices, such as the Mini360 and Picasso360 diffusers, have been designed to be affordable and accessible for homes of various sizes.

The company's recent launch of the Aroma360 Perfume and Body Collection, featuring five exclusive unisex scents, marks a significant step into the personal fragrance market. With supermodel Winnie Harlow as the brand ambassador, Aboud plans to extend the fragrance's reach even further.

As the acting CEO, Aboud has played a crucial role in Aroma360's achievements, turning it into a highly successful enterprise with expectations to exceed $300 million in 2024. His vision of bringing luxury aromas to everyone has not only reshaped the fragrance industry but has also created a unique and memorable brand experience for Aroma360's clients and customers.

Aroma360 is a scent marketing company

Aroma360's specialty is creating bespoke scents for luxury brands and hotels, as well as developing tailored scent marketing and branding strategies. The process of developing a signature scent is very detailed and specialized, taking into account the business's history, customers, goals, and the desired emotional response. This emotional response is a key part of Aroma360's marketing strategy, as scent has a strong association with memory and can trigger emotions.

The company has experienced rapid growth and has offices in Boca Raton, New York, Saudi Arabia, and plans to open another in Dubai. Aroma360 has created signature scents for celebrities and brands, including NBA star Dwyane Wade and his wife, actress Gabrielle Union, as well as Ferrari, Cipriani, W South Beach, and Ritz-Carlton.

Under the leadership of Benzion Aboud, who took on the role of acting CEO in 2015, Aroma360 has expanded its offerings to include a personal fragrance line, the Aroma360 Perfume and Body Collection. Aboud's previous experience as a marketer has helped to drive the company's success, with revenues exceeding $200 million and expectations to reach $300 million in 2024.

Aroma360 creates signature scents for celebrities and brands

Aroma360 is a scent marketing company that creates signature scents for celebrities and brands. The company was founded by Farah Abassi, who also acts as the chief product officer and chief aromachologist. The company's acting CEO is Benzion Aboud, who previously sold a large online marketing company and now brings his entrepreneurial experience to Aroma360.

Aroma360 creates essential oil-based fragrances and diffusers for various spaces, including hotels, condos, homes, medical offices, and businesses. The company has worked with over 90 brands, including Lexus, Marriott, Four Seasons, and Ferrari, to design custom scents that reflect each brand's unique image and goals. They have also created signature scents for celebrities, such as NBA star Dwyane Wade and his wife, actress Gabrielle Union, as well as Lisa and Lenny Hochstein of "The Real Housewives of Miami".

The company uses the principles of aromachology to analyze how different scents can influence potential customers and evoke specific emotions. Abassi, the chief aromachologist, describes the foundation of her fragrance work as emotionally driven. She explains that the sense of smell has the strongest association with memory and the emotional side of the brain. By installing units in HVAC systems, Abassi can broadcast a scent inside a space, creating an emotional connection with clients.

Aroma360 has experienced significant growth and success, with revenues increasing by 15-20% per month and the company establishing itself as a leader in the scent marketing industry. The company has expanded internationally, with offices in Boca Raton, Mexico, Saudi Arabia and New York, and plans to open a Dubai office.

Aroma360's revenue has increased by 15-20% per month

Aroma360, a scent marketing and branding company, has experienced significant growth since its founding. With a unique focus on harnessing the power of scent to shape emotions and influence behaviour, the company has seen its revenues increase by 15-20% per month in its early days.

The driving force behind this impressive growth is the company's ability to create signature scents for celebrities and brands, as well as its expertise in "scent marketing". By tapping into the strong connection between scent and memory, Aroma360 has successfully positioned itself as a market leader in the competitive world of retail and beyond.

The company's founder, Farah Abassi, a trained aromachologist, recognised the potential of scent to enhance brand image and customer experience. Through her work, Abassi has created bespoke fragrances for notable clients, including NBA star Dwyane Wade and his wife, actress Gabrielle Union, as well as brands like Ritz-Carlton, Disney, and Lexus.

Aroma360's innovative scent branding solutions have also extended to collaborations with esteemed brands such as Ferrari, Cipriani, W South Beach, and Atlantis Paradise Island. The company's ability to curate scents that evoke specific emotions and shape perception has been a key factor in its success, with its revenue estimated at $64.6 million per year and 234 employees as of 2024.

The company's revenue growth has outpaced the industry average, and its web traffic rankings are also better than the industry norm. With a focus on exceptional customer service and continuous innovation, Aroma360 has established itself as a leader in the fragrance industry, reshaping how businesses and individuals alike experience and utilise scent.

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