Anisha Riggs
Billie Eilish has ventured into the fragrance business, launching her debut scent, 'Eilish', in November 2021. The Grammy-winning singer has since released a second fragrance, 'Eilish No.2', in partnership with Parlux. The fragrance line is an extension of her brand, with the singer stating that her perfumes are not associated with her celebrity but are instead a lifelong passion project.
| Characteristics | Values |
|---|---|
| Owner | Billie Eilish |
| Fragrance Name | Eilish, Eilish No. 2, Eilish No. 3 |
| Fragrance Notes | Sugared petals, creamy vanilla, warm musks, apple, bergamot, papyrus, black pepper, palo santo, ginger, peach, sandalwood |
| Price | $72 |
| Website | BillieEilishFragrances.com |
| Retailer | Ulta Beauty |
| Manufacturer | Parlux Ltd. |
| Package Design | Diamond |
| Package Design Agency | Jon Michael Design |
| Sustainability | 100% renewable wind energy, Zero Waste to Landfill, Carbon Neutral |
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What You'll Learn
Billie Eilish's creative vision
The singer's debut fragrance, "Eilish", was launched in November 2021 and is an Amber Gourmand with notes of sugared petals, creamy vanilla, and warm musks. The inspiration behind it was "an appreciation for the human body", and the packaging design reflects this, featuring a metallic bust on the front panel. In creating her signature scent, Eilish wanted to evoke a "warm, caramel, smooth, velvety thing". She spent over a year designing it and was closely involved in the process, from sourcing inspiration to fine-tuning the final product.
Eilish's second fragrance, "Eilish No.2", launched in November 2022, is a continuation of her creative vision. It builds upon the original scent, adding spicier notes like apple, bergamot, papyrus, black pepper, and palo santo, resulting in a darker, more sultry, and mysterious fragrance.
Billie Eilish's fragrances are also notable for their environmentally friendly approach. The packaging is manufactured using 100% clean, renewable wind energy and produced in a Zero Waste to Landfill and Carbon Neutral facility, reflecting her passion for advocating for action against climate change.
The success of the fragrance line can be attributed to Billie Eilish's strong creative vision and her ability to connect with her fans through scent, resulting in a powerful and enduring presence in the industry.
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The fragrance's notes
Billie Eilish's debut fragrance, "Eilish", is an Amber Gourmand featuring notes of sugared petals, creamy vanilla, and warm musks. The inspiration behind the fragrance was "an appreciation for the human body", as well as her love for vanilla. In an interview with Vogue, Eilish shared that she has always been in love with vanilla since her mother taught her to bake as a child.
The fragrance also includes notes of ginger, peach skin, and sandalwood. These notes create a warm, caramel, smooth, and velvety scent that Eilish had been chasing for a while. In the same Vogue interview, she shared that she had been searching for this particular scent for a long time and even ordered seven different vanilla perfumes from Amazon to find the right one.
Eilish's second fragrance, "Eilish No. 2", includes spicier notes such as apple and bergamot top notes, papyrus and black pepper heart notes, and a palo santo base note. It is described as "a little bit more dark and sultry, and a little bit more mysterious" than the original.
In addition to her fragrances, Billie Eilish is also committed to making her products environmentally friendly. The packaging for "Eilish" was created in partnership with Diamond to capture the essence of the artist and to be sustainable. The cartons are manufactured using 100% clean, renewable wind energy and produced in a Zero Waste to Landfill (ZWL) and Carbon Neutral facility.
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Billie's relationship with scent
Billie Eilish has had a strong relationship with scent for a long time. In an interview with Vogue, she said, "Smells are all I think about. Perfumes have been one of my greatest joys in life, and I’ve always wanted to make one".
Eilish has synesthesia, a condition in which the senses intertwine, and she has a particularly strong sense of smell. Because of this, scent plays a role in every aspect of her life, from her music to her fashion choices. She has said that she "always wants things to sound like a certain smell".
Before creating her own fragrance, Eilish wore CVS fragrances, Gucci Premiere, and a mysterious Burberry scent. She also tried a range of vanilla perfumes, as she has loved the scent of vanilla since she was a child. However, she could never find the perfect scent, so she decided to make her own.
Eilish worked with Parlux to develop her first fragrance, called 'Eilish'. It features top notes of sugared petals, mandarin, and red berries; heart notes of soft spices, rich cocoa, and vanilla; and base notes of woody, earthy scents. The fragrance is vegan and cruelty-free.
In addition to her perfume, Eilish has expressed interest in expanding her brand to include other scented products such as candles, lotions, and scrubs.
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The product's packaging
Billie Eilish's debut fragrance, Eilish, was launched in November 2021. The Grammy-winning singer has since released a second fragrance, Eilish No.2, in collaboration with Parlux, which was made available online in mid-November 2022.
The packaging for Eilish was designed by NYC-based Jon Michael Design, who were responsible for the branding, package design, and content creation for the fragrance's launch. The cartons were manufactured using 100% clean, renewable wind energy and produced in a Zero Waste to Landfill (ZWL) and Carbon Neutral facility. The packaging features multi-level embossed accents, including a metallic bust on the front panel, adding depth and dimension. It is coated in DiamondTouch, which gives it a soft touch and promotes consumer interaction. The Envirofoil mirror-like finish enhances the graphics.
The inspiration for the bottle design came from Eilish's love for the human body and her passion for advocating for action against climate change. She wanted to create an environmentally friendly product, and so partnered with Diamond Packaging to create sustainable packaging that captured her essence as a musical artist.
The result is a stunning presentation that stands out on the shelf and delivers a multisensory product experience through unusual visual depth and haptic effects. The packaging is a true reflection of Billie Eilish's creative vision and her love of scents.
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Sales and business
Billie Eilish's fragrance line is owned by the singer herself in partnership with Parlux Ltd. The Grammy Award winner has always wanted to create a perfume, stating that "it has nothing to do with me, I’m just branding it so that people see it".
The debut fragrance, simply called 'Eilish', launched in November 2021 and was estimated to surpass $60 million in sales in its first year on the market. The scent is an Amber Gourmand featuring notes of sugared petals, creamy vanilla, and warm musks. The packaging was designed by NYC-based Jon Michael Design, with cartons manufactured using 100% clean, renewable wind energy and produced in a Zero Waste to Landfill facility.
Eilish No. 2, the second fragrance in the line, launched in mid-November 2022, priced at $72. It features spicier notes, including apple and bergamot top notes, papyrus and black pepper heart notes, and a palo santo base note. Sources expect it to also pass the $60 million mark in sales.
The fragrances are currently sold via the Billie Eilish Fragrances website and in an exclusive partnership with Ulta Beauty. The brand has ambitions to reach $200 million in sales over the next three years and plans to expand the product offering, with new line extensions expected to be released.
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Frequently asked questions
Billie Eilish owns the fragrance brand that bears her name.
The debut fragrance is called "Eilish", and the second fragrance is called "Eilish No. 2".
The fragrance is an Amber Gourmand with notes of sugared petals, creamy vanilla, and warm musks. It was designed to evoke a "warm, caramel, smooth, velvety thing".
The fragrance is available for purchase on the official Billie Eilish Fragrances website and in Ulta Beauty stores.
