Anisha Riggs
Chloé fragrances are owned by Coty Prestige, which acquired the perfume license for Chloé in 2005. Chloé fragrances were originally designed by Karl Lagerfeld, who emigrated to Paris in the 1950s, and the first fragrance was released around 1975. Chloé fragrances have been described as romantic, edgy, sexy, and sensual, and are known for their floral notes. The brand has collaborated with celebrities such as Chloë Sevigny, Clémence Poésy, and Ariane Labed for its advertising campaigns. Chloé fragrances are known for their elegant and timeless scents, capturing the free spirit of the Chloé woman.
| Characteristics | Values |
|---|---|
| Current owner | Richemont Group |
| Previous owners | Alfred Dunhill Ltd, Bethco Fragrances Inc., Coty Prestige |
| Fragrance designer | Karl Lagerfeld |
| Fragrance brand ambassadors | Chloë Sevigny, Anja Rubik, Clémence Poésy, Guan Xiaotong |
| Fragrance names | Chloé Narcisse, Chloé Innocence, Chloé Classic, Chloé (Collection 2005), Nomade Nuit d'Égypte, Nomade Lumière d'Égypte, Chloé Eau de Parfum, Chloé L’Eau de Parfum Intense |
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What You'll Learn
Karl Lagerfeld's Chloé fragrance
Chloé, the luxury fashion house, was founded in 1952 by Gaby Aghion, a Parisian of Egyptian-Jewish origin. The brand is currently owned by the Richemont Group. Chloé has produced several successful fragrances over the years, including the original Chloé fragrance, which was created by Karl Lagerfeld and launched in 1975.
The original Chloé fragrance by Karl Lagerfeld has been described as a masterpiece, exuding elegance and femininity. It is versatile and can be worn during the day or at night, except during the summer when it might be too strong. The scent is long-lasting and has a significant sillage, making it excellent value for money.
Over time, the original packaging and formula of Chloé (Parfums Lagerfeld) have been updated and rebranded as Parfums Chloé, omitting the Lagerfeld name. However, the newer formulation retains the same packaging and similar composition.
In addition to the original fragrance, Karl Lagerfeld also created other Chloé perfumes, including Chloé Narcisse, Chloé Innocence, and Chloé Classic. These fragrances contributed to the brand's success and established Chloé as a symbol of romantic and feminine elegance in the fragrance world.
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Coty Prestige acquisition
Chloé, the fashion and fragrance brand, was founded in 1952 by Gaby Aghion, a Parisian of Egyptian-Jewish origin. In 1973, Chloé introduced its first scent, Chloé Classique, with subsequent fragrances including Chloé Narcisse, Chloé Innocence, and Chloé (Collection 2005). The original fragrance, Chloé, was created by Karl Lagerfeld and launched in 1975. It was produced and distributed by Bethco Fragrances, Inc. of New York, a subdivision of Elizabeth Arden-Faberge, Inc.
In 1989, Unilever purchased Bethco Fragrances, and in 1990, Elizabeth Arden formed Parfums International, Ltd. to manage the Unilever-owned fragrance brands, including Chloé. This marked a shift in the ownership of the Chloé fragrance brand, as it became part of the Unilever Cosmetics International portfolio.
However, in 2005, a significant change took place when Coty Prestige acquired the perfume license for Chloé through its purchase of Unilever Cosmetics International. This acquisition brought Chloé's fragrance business under the Coty umbrella, marking a new chapter in the brand's history.
Following the acquisition, Coty Prestige took steps to revitalise the Chloé fragrance. In 2007, they relaunched Chloé with a new formulation by Michel Almairac and Amandine Marie, presenting it in a newly designed bottle. This move demonstrated Coty Prestige's commitment to investing in and developing the Chloé fragrance brand.
The acquisition of the perfume license by Coty Prestige allowed the company to leverage the Chloé name and its reputation in the fashion and fragrance industry. By associating with the Chloé brand, Coty Prestige could tap into the brand's established customer base and expand its own presence in the fragrance market. This strategic move likely contributed to the success and recognition of Coty Prestige in the highly competitive fragrance industry.
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Brand ambassadors
Chloé, the luxury fragrance brand, has had several brand ambassadors over the years. In 2022, Coty, the company that owns the perfume license for Chloé, named Naomi Scott as the brand ambassador for the Chloé Nomade Eau de Parfum Naturelle campaign. The campaign, which debuted in February 2022, featured advertising with Scott, who was chosen for her embodiment of the values within Nomade's universe: authenticity, spontaneity, solidarity, happiness, and sisterhood.
In 2023, Chloé appointed Guan Xiaotong, also known as Guan Xiatong, as its first Chinese brand ambassador. The Chinese actress and singer's luminous spirit and natural radiance made her a perfect fit for the brand, and her vast following, including 37 million Weibo followers, made her a wise choice for the brand's expansion into travel retail within the region.
Chloé has also worked with photographers and actresses for its advertising campaigns, including Chloë Sevigny, Clémence Poésy, and Ariane Labed. These brand ambassadors have been chosen to represent different facets of the Chloé woman, such as romantic, edgy, and sexy and sensual.
Chloé, founded in 1952 by Gaby Aghion, has become known for its youthful and bohemian aesthetic and has produced several successful fragrances. The brand has been worn by celebrities such as Marion Cotillard, Sienna Miller, Madonna, and Kirsten Dunst, among others.
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Fragrance notes
Chloé fragrances are created by designer Karl Lagerfeld, who found fame after emigrating to Paris in the 1950s. Chloé's first fragrance, the eponymous Chloé for women, was launched in 1975. The company has since released several other fragrances, including Chloé Narcisse, Chloé Innocence, and Chloé Classic.
Chloé Eau de Parfum, launched in 2008, is a floral fragrance with top notes of peony, lychee, and freesia; middle notes of rose, lily-of-the-valley, and magnolia; and base notes of Virginia cedar and amber. It is a light and fresh yet strong and self-possessed scent, feminine in a non-traditional way. The fragrance is versatile and can be worn every day, with a clean and striking scent.
The 2008 Chloé Eau de Parfum is a departure from the previous Chloé scent, which was a once-popular tuberose composition. The newer fragrance is bold, arty, and free-spirited, just like all of Chloé's designs. The scent is very feminine, with a blend of soft powdery notes and delicate florals, making it both elegant and timeless. The lychee, in particular, adds a sense of freshness to the rose and peony notes.
Chloé's 2012 See by Chloé fragrance is another example of the brand's modern and youthful aesthetic. With top notes of water lily, passionfruit, and pear, a heart of tuberose and gardenia, and a base of white woods and musk, this fragrance is a lovely blend of fruity and floral notes.
Chloé has collaborated with numerous perfumers to create its fragrances, including Michel Almairac, Amandine Clerc-Marie, and Betty Busse. The brand is known for its soft, wearable, and form-fitting clothing made from luxurious fabrics, and its fragrances reflect this same attention to detail and quality.
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Creative directors
Chloé, the luxury prêt-à-porter fashion house, was founded in 1952 by Gaby Aghion, a Parisian of Egyptian-Jewish origin. The brand has had several creative directors since its inception, each bringing their unique vision and style to the forefront.
Gaby Aghion (1952-1985): Gaby Aghion, the founder of Chloé, served as its first creative director. Along with her partner, Jacques Lenoir, she revolutionised the fashion industry by introducing the concept of luxury prêt-à-porter or ready-to-wear clothing. The designs of Chloé were inspired by the romantic vein of art, drawing from the bucolic idyll of antiquity depicted in works like "Daphnis and Chloe" by Longus and the ballet "Daphnis et Chloé" by Maurice Ravel. This aesthetic translated into fluid, gauzy designs, chiffon and mousseline fabrics, and pastel colours.
Christiana Bailly, Michèle Rosier, Maxime de la Falaise, Graziella Fontana, Tan Giudicelli, Guy Paulin, and Carlos Rodriguez (1956-1966): During this period, Chloé began hiring young talented designers who would go on to make a name for themselves in the fashion industry. This group of designers continued to build upon the romantic and dreamy aesthetic established by Aghion, attracting a clientele that included Jackie Kennedy, Brigitte Bardot, Maria Callas, and Grace Kelly.
Karl Lagerfeld (1966-1985): Karl Lagerfeld joined the brand in 1966 and became one of its most iconic creative directors. He created the original Chloé fragrance, which was released around 1975 and became a classic. The scent, known as Chloé Classic or Chloé by Karl Lagerfeld, was a white floral fragrance housed in a sensuous oval flacon with a sculpted and frosted calla lily stopper. It won the Fragrance Foundation Award for Packaging. Lagerfeld's time at Chloé also coincided with the brand becoming one of the symbolic fashion houses of the 1970s.
Martine Sitbon and Karl Lagerfeld (1988-1992): In the late 1980s, Chloé continued to work with promising artistic directors, including Martine Sitbon and, once again, Karl Lagerfeld. During this period, the brand introduced flanker fragrances to the original Chloé scent, including Chloé Narcisse in 1992. Chloé Narcisse was presented in a clear bottle with a stylized flower bud opaque cap, designed by Denise Paglina, and featured top notes of marigold, living red plumeria, violet, peach, and more.
Chemena Kamali (2023-present): As of October 2023, Chemena Kamali is the current creative director of Chloé. Under her direction, the brand has continued to embrace its youthful and bohemian aesthetic while also exploring new avenues, such as its collaboration with Angelina Jolie's fashion brand, Atelier Jolie. Additionally, Chloé has expanded its cultural presence by inaugurating Maison Chloé, a multifunctional cultural space in Paris that houses showrooms, VIP fitting rooms, and working archives.
Throughout its history, Chloé has maintained a strong presence in the fragrance industry, with its perfumes known for their captivating and intense floral scents. The brand has released a range of fragrances, including Chloé Narcisse, Chloé Innocence, Chloé Classic, Chloé (Collection 2005), and more recent additions like Chloé Nomade Jasmin Naturel Intense Eau de Parfum, inspired by ancient Egyptian perfumery.
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Frequently asked questions
Chloé fragrances are owned by the luxury brands holding company, Richemont Group.
The original Chloé fragrance was designed by Karl Lagerfeld and launched in 1975.
The original Chloé fragrance was first produced and distributed by Bethco Fragrances, Inc. of New York, New York, a subdivision of Elizabeth Arden-Faberge, Inc.
Richemont Group acquired Chloé in 1985.
Chloé fragrances include Chloé Narcisse, Chloé Innocence, Chloé Classic, and Chloé (Collection 2005).
