Aroma 360: Unveiling The Mystery Of Its Ownership

Aroma360 is a scent marketing company that provides essential oil-based fragrances and diffusers to a variety of clients. The company was founded by Farah Abassi, a Canadian native who has been living between Miami and Boca Raton for five years. Abassi's passion for fragrance and aromatherapy was ignited when she worked in an essential oil shop as a teenager. After working in finance for a few years, she decided to pursue her passion for fragrance and started Aroma360 in 2013. The company has since grown to become a prominent player in the scent marketing industry, with Abassi as the current Founder, President, and Chief Product Officer. Aroma360 has also benefited from the leadership of Benzion Aboud, who has been instrumental in the company's success and expansion.

Aroma360 was founded by Farah Abassi

In 2013, Abassi began exploring the impact of scent on one's emotional state of mind, and the more she learned, the more she realised the opportunity to use scent to enhance all aspects of our lives. She founded Aroma360 in 2013 (or 2014, according to another source), and the company has since grown to become a strong player in the scent marketing industry.

Abassi's day-to-day work at Aroma360 consists of creating signature scents for celebrities and brands, and consulting businesses on "scent marketing". She describes the foundation of her fragrance work as emotionally driven, citing the strong association between our sense of smell and our memory and emotions. Abassi's ability to harness the power of scent has enticed notable figures such as NBA star Dwyane Wade and his wife, actress Gabrielle Union, to seek her out for a signature scent for their home.

In addition to her work as a chief aromachologist, Abassi has also self-published a book, "The Art of Aroma", and started a candle line. She plans to continue developing more scents and innovative new units, expand her candle line, and partner with major brands to create scents that will represent those brands.

Benzion Aboud is the acting CEO

Aboud's leadership has been instrumental in the development and launch of Aroma360's personal fragrance line, the Aroma360 Perfume and Body Collection. This line features five exclusive unisex scents inspired by colours, marking a significant step into the personal fragrance market.

Prior to Aroma360, Aboud sold a large online marketing company for a significant sum. He then travelled extensively with his fiancée, drawing inspiration from their favourite hotel in Paris, known for its amazing fragrance. This sparked a new passion for luxury scents, which he turned into a business venture.

Aboud's marketing expertise has been key to the success of Aroma360. He recognised the potential to bring luxury aromas to everyone, not just those who could afford high-end travel and accommodations. Through his leadership, Aroma360 has experienced remarkable growth, with revenues exceeding $200 million and expectations to surpass $300 million in 2024.

The company has also gained recognition for its innovative scent branding solutions, collaborating with esteemed brands such as Ferrari, Cipriani, W South Beach, and Ritz-Carlton. Aboud's focus on creating affordable, consumer-facing devices and fragrances has paid off, solidifying Aroma360's position in the fragrance industry.

Aroma360 creates signature scents for celebrities

Aroma360 is a scent marketing company that creates signature scents for celebrities and brands. The company was founded by Farah Abassi, a "boss babe" and "chief aromachologist" with a talent for creating unique and memorable fragrances.

Abassi's day-to-day work involves crafting bespoke scents for celebrities and consulting businesses on "scent marketing". She has created signature scents for a host of celebrities, including NBA star Dwyane Wade and his wife, actress Gabrielle Union. Abassi crafted a fresh, citrus-based scent for their home on North Bay Road in Miami Beach, reflecting the home's light and airy aesthetic and its location by the ocean.

Other celebrity clients include Lisa and Lenny Hochstein of "The Real Housewives of Miami", basketball player Rony Seikaly, and Miami nightlife and hospitality entrepreneur David Grutman.

Aroma360's celebrity fragrances are just one aspect of their business. They also provide essential oil-based fragrances and diffusers to hotels, condos, homes, medical offices, and businesses. The company has experienced significant growth, with offices in Boca Raton, New York, Saudi Arabia, and plans to open in Dubai.

The success of Aroma360 can be attributed to Abassi's expertise in aromachology, the connection between scent and the emotional response it evokes. She understands that smell has the strongest association with memory and emotion out of all our senses. By tapping into this power, Abassi creates fragrances that not only transform spaces but also reflect the essence of a brand or individual.

In addition to their custom scenting services, Aroma360 offers a range of fragrance oils, diffusers, and candles inspired by luxury hotels and brands. Their collection includes scents inspired by the Ritz-Carlton, Westin Hotels, W Hotel, and more.

With their innovative scenting solutions and collaborations with esteemed brands, Aroma360 and Farah Abassi are reshaping the fragrance industry and setting new standards for scent marketing.

The company provides scent marketing for businesses

Aroma360 is a scent marketing company that provides essential oil-based fragrances and diffusers to a variety of businesses. Founded by Farah Abassi, the company has experienced rapid growth and established itself as a leader in the scent marketing industry.

The company's management team includes Benzion Aboud as the acting CEO, along with Chad Gottlieb, Chris Stegner, and Joe Randazza as COO, CTO, and Sales Director, respectively. Under their leadership, Aroma360 has seen a 15-20% increase in revenues per month and has installed 160 units so far.

Aroma360's clients include well-known brands such as Ritz-Carlton, Disney, and Lexus. The company creates signature scents to influence customer behaviour and enhance brand perception. Their scent marketing strategies aim to build brands and generate profits by appealing to customers' emotions and memories, which are strongly linked to their sense of smell.

Aroma360 offers a range of scenting options, including standalone scent diffusers and HVAC installations for larger spaces. Their diffusers use cold-air diffusion technology to disperse luxurious fragrances that are safe for children and pets and meet high safety standards.

The company has also expanded its offerings to include candle and reed diffuser lines, as well as a personal fragrance line. With offices in Boca Raton, New York, and Saudi Arabia, and plans to open a Dubai office, Aroma360 is well-positioned to cater to the growing demand for professional scenting.

Overall, Aroma360's success in the scent marketing industry can be attributed to its innovative products, exceptional customer service, and effective strategies that leverage the power of scent to influence consumer behaviour.

Aroma360 has offices in Boca Raton, Saudi Arabia, New York, and Dubai

Aroma360 is a scent marketing company that provides essential oil-based fragrances and diffusers to a variety of clients, including hotels, condos, homes, medical offices, and businesses. The company was founded by Farah Abassi, a Canadian native who previously worked in an aromatherapy shop as a teenager and has a passion for fragrance and aromatherapy.

Under the leadership of Abassi and acting CEO Benzion Aboud, Aroma360 has experienced significant growth and success. The company has offices in several locations, including Boca Raton, Saudi Arabia, New York, and Dubai.

The Boca Raton office, located at 999 Yamato Rd., Suite 101, serves as a hub for the company's operations in the United States. This office is led by Abassi, who, along with her team, creates signature scents for celebrities and brands and provides scent marketing consultations to businesses.

The Saudi Arabia and New York offices allow Aroma360 to expand their reach and serve clients in these regions. With the upcoming opening of the Dubai office, the company further solidifies its global presence and demonstrates its continued growth and success.

Aroma360's expansion into these diverse markets showcases its ability to adapt to different cultural preferences and regulations while maintaining its commitment to providing high-quality, luxury fragrances and diffusers. The company's presence in these locations enables them to tap into new markets, collaborate with local brands, and cater to a diverse range of clients.

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