Antonio Mcgowan
White Diamonds is a perfume created in 1991 by British-American actress Elizabeth Taylor. It is a floral perfume with notes of rose, jasmine, neroli, narcissus, and Egyptian tuberose. The perfume is sold in a bottle decorated with small imitation white diamond gemstones. It was accompanied by a $20 million advertising campaign, which included a national tour of department stores by Taylor, magazine advertisements, and a short film starring Taylor. The perfume has been a commercial success with total sales of US$1.5 billion as of 2018.
| Characteristics | Values |
|---|---|
| Created by | British-American actress Elizabeth Taylor |
| Year | 1991 |
| Type | Eau de Toilette |
| Gender | Women |
| Sizes | 3.3 fl oz, 3.4 fl oz |
| Notes | Amazon lily, neroli, aldehyde, Egyptian tuberose, jasmine, Turkish rose, ylang-ylang, narcissus, Italian orris root, cinnamon, amber, musk, patchouli, sandalwood, oakmoss |
| Advertising campaign cost | $20 million |
| Sales | $1.5 billion as of 2018 |
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What You'll Learn
Elizabeth Taylor's second perfume
White Diamonds, a floral perfume created in 1991, was Elizabeth Taylor's second perfume. It was an enormous commercial success, with total sales of US$1.5 billion as of 2018. The scent features notes of rose, jasmine, neroli, narcissus, and Egyptian tuberose. It is sold in a bottle adorned with small imitation white diamond gemstones.
White Diamonds was Taylor's follow-up to her first perfume, Passion, which debuted in 1987. Passion was an instant hit, and Taylor followed it up with a men's companion scent in 1989.
Taylor, a British-American actress, decided to blend her love of fine fragrances with her entrepreneurial spirit by releasing her own perfume line. She worked with master perfumers to create glamorous scents that offered a peek into her unique and exciting lifestyle. She was so passionate about her perfumes that she refused to wear anything else.
The success of White Diamonds popularised the trend of celebrity-branded perfumes. The fragrance was accompanied by a US$20 million advertising campaign, including a national tour of department stores by Taylor, magazine advertisements, and a short film starring the actress. The film, titled "White Diamonds, Starring Elizabeth Taylor," featured the actress uttering the famous line, "These have always brought me luck," while tossing a diamond earring into a poker pot.
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Launched in 1991
White Diamonds, a floral perfume with notes of rose, jasmine, neroli, narcissus, and Egyptian tuberose, was launched in 1991. Created by British-American actress Elizabeth Taylor, it was her second perfume, following Passion, which was introduced in 1987. The perfume was an enormous commercial success, with total sales of US$1.5 billion as of 2018.
The launch of White Diamonds coincided with Taylor's comeback into the public eye. She had recently lost weight and completed treatment for substance abuse at the Betty Ford Center. The perfume's launch was accompanied by a US$20 million advertising campaign, including a national tour of department stores, magazine advertisements, and a short film starring Taylor. The film, titled 'White Diamonds Starring Elizabeth Taylor', was screened in department stores, with customers served popcorn to enhance the theatrical effect.
The perfume was marketed as a luxurious and timeless fragrance, epitomizing elegance and luxury. It was designed to appeal to discerning women who embody the classic elegance of a Hollywood star with modern confidence. The scent was crafted by perfumer Carlos Benaïm and featured a higher-than-normal concentration of oil (25% instead of the usual 12%) to create a heavier scent.
White Diamonds by Elizabeth Taylor has top notes of Amazon lily, neroli, and aldehyde, with floral heart notes of tuberose, narcissus, Turkish rose, jasmine, and orris root. The base notes include earthy oakmoss, sensual amber, bright patchouli, and fragrant sandalwood. The combination of these elements creates a warm and sensual fragrance that typically lasts around 6 to 8 hours on the skin, making it an excellent choice for special occasions or when a long-lasting scent is desired.
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Floral scent with notes of rose, jasmine, and tuberose
White Diamonds is a floral perfume created in 1991 by British-American actress Elizabeth Taylor. It features a bouquet of floral heart notes, including Egyptian tuberose, Turkish rose, and jasmine, alongside other floral notes like Amazon lily, ylang-ylang, and narcissus. The perfume is known for its higher-than-normal concentration of oil, creating a heavier, longer-lasting scent.
The heart notes of White Diamonds create a lavish and rich floral bouquet. The Egyptian tuberose adds a heady, exotic touch, while the Turkish rose lends a delicate, feminine aroma. The jasmine, another floral ingredient, provides a sweet, romantic accent. These three floral notes form the core of the perfume's scent, complemented by other floral ingredients.
The Turkish rose, or Rosa Damascena, is a variety of rose native to the Middle East and is known for its intense, sweet fragrance. Egyptian tuberose, or Polianthes Tuberosa, is a fragrant flower native to Mexico and widely cultivated in Egypt, valued for its strong, exotic scent. Jasmine, or Jasminum Officinale, is a flower with a strong, sweet aroma, often associated with romance and sensuality.
The floral heart notes are complemented by other floral ingredients, including Amazon lily, which adds a fresh, clean scent, and ylang-ylang, a flower with a soft, sweet fragrance. Narcissus, or daffodil, contributes a bright, cheerful note to the bouquet. These additional floral notes enhance the perfume's overall floral character and add depth and complexity to the scent.
White Diamonds by Elizabeth Taylor is known for its elegant and luxurious blend of floral notes, creating a timeless and sophisticated fragrance. The combination of rose, jasmine, and tuberose heart notes forms a rich and lavish bouquet, making it a popular choice for those who appreciate floral perfumes.
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Cinematic TV commercial starring Taylor
The cinematic TV commercial for White Diamonds perfume could be a glamorous and captivating short film, starring Elizabeth Taylor, that showcases the fragrance as the ultimate embodiment of luxury and sophistication.
Concept
The commercial will be a character-driven narrative, with Taylor as the protagonist, reflecting the values and aspirations of the target audience. It will weave a story of high-stakes, glamour, and intrigue, creating an emotional connection with viewers and leaving a lasting impression.
Story
The film opens with Taylor, adorned in exquisite diamond jewellery, stepping off a private jet onto a tropical island. She is greeted by a group of sophisticated and wealthy individuals who are hosting an exclusive poker tournament. As the game intensifies, one of the players, a suave and elegant gentleman, finds himself short on luck. Taylor approaches, and with a playful smile, removes one of her dazzling diamond earrings, placing it in the pot. "These have always brought me luck," she says. The scene cuts to a close-up of the earring, sparkling amidst the players' wagers.
Visuals and Aesthetics
The commercial will be shot with high-quality cinematography, utilising mood lighting and symbolic imagery. Soft, diffused lighting will create an intimate and luxurious atmosphere, while close-ups and tight framing will emphasise the intricate details of the jewellery and the perfume bottle. Visual metaphors, such as the winding path leading to the tournament venue, will represent the idea of adventure and exclusivity.
Product Placement
The White Diamonds perfume bottle will be prominently featured throughout the commercial, with its elegant design and sparkling white diamond gemstones catching the light. The bottle will be shown in various settings, such as on a vanity table in a luxurious suite and next to a bouquet of fresh flowers, emphasising the floral notes of the fragrance.
The commercial will conclude with a final shot of Taylor, exuding elegance and confidence, as a voiceover highlights the key notes of the fragrance and encourages viewers to embrace the timeless luxury of White Diamonds.
This cinematic TV commercial will not only promote the perfume but also create a lasting impression, connecting with viewers through storytelling and a captivating visual experience.
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Sold in a bottle decorated with imitation diamonds
White Diamonds, a floral perfume with notes of rose, jasmine, neroli, narcissus, and Egyptian tuberose, was created in 1991 by British-American actress Elizabeth Taylor. The perfume is sold in a bottle adorned with imitation diamonds, adding a touch of glamour and elegance to the packaging. This exquisite fragrance combines luxury and timelessness, making it a popular choice for women who want to exude sophistication and elegance.
The bottle's decoration with imitation diamonds is a nod to the perfume's name and adds to its overall appeal. The use of imitation diamonds creates a sense of luxury and elegance, reflecting the sophisticated and timeless scent within. The bottle becomes a decorative piece in itself, adding a touch of sparkle and glamour to any vanity or dressing table.
Elizabeth Taylor's White Diamonds has become an iconic fragrance, known for its exquisite scent and luxurious packaging. The use of imitation diamonds on the bottle has become synonymous with the brand, creating a visual identity that is instantly recognisable. The intricate design of the bottle, with its sparkling gemstones, has become a signature of the White Diamonds fragrance, setting it apart from other perfumes on the market.
The decision to use imitation diamonds as a decorative element on the bottle was a strategic choice by Elizabeth Taylor and her collaborators. It reflects Taylor's own love of diamonds and jewellery, as seen in the short film advertisement for the perfume, where she is adorned with diamond jewellery. By incorporating imitation diamonds into the packaging, the perfume bottle becomes an extension of Taylor's glamorous image, creating a strong visual association with the actress and her sense of style.
The White Diamonds bottle, with its imitation diamond embellishment, has become an iconic symbol of the fragrance's success. The unique and elegant packaging has contributed to the perfume's enduring popularity and has become a signature of Elizabeth Taylor's brand. The intricate design and attention to detail in the bottle's decoration reflect the care and craftsmanship that went into creating the scent, making it a true work of art inside and out.
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Frequently asked questions
White Diamonds is a perfume created by British-American actress Elizabeth Taylor.
White Diamonds was launched in 1991.
White Diamonds is a floral perfume with notes of rose, jasmine, neroli, narcissus, and Egyptian tuberose.
You can buy White Diamonds from a variety of online retailers, including Walmart, Perfumania, Sam's Club, FragranceNet.com, and Africa Imports.
The price of White Diamonds varies depending on the retailer and the size of the bottle. For example, at Perfumania, you can find it on sale, while at FragranceNet.com, you can get free shipping on orders over $59.
