
Tocca is an American perfume house that was founded in 1994. The brand began as a sportswear fashion line before expanding into fragrances. Tocca's perfumes are developed by world-renowned perfumers using the finest ingredients to create distinctive and exquisite scents. The fragrances are inspired by powerful feminine archetypes, with names like Stella, Cleopatra, Florence, and Liliana. The brand celebrates sensuality, discovery, and self-love, and its perfumes are known for their beautiful packaging and carefully curated ingredients.
| Characteristics | Values |
|---|---|
| Number of fragrances | 26 |
| First launched | 2006 |
| Latest launch | 2023 |
| Perfumers | Sonia Constant, Ellen Molner, Linda Song, James Bell |
| Fragrance creators and innovators | Givaudan |
| Base | Italian glass bottle |
| Cap | Metal, decorated and hand-finished |
| Packaging | Reusable and precious |
| Scents | Close to the skin, room ambiance, hand-poured candles, reed diffusers |
| Fragrance names | Stella, Cleopatra, Florence, Liliana, Giulietta, Violette/Violetta, Gia, Amalfi, Simone |
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What You'll Learn

Tocca's brand evolution from sportswear to fragrances
The Tocca brand was established in 1994 as a sportswear and ready-to-wear line, best known for its feminine dresses. The name Tocca means "'touch' in Italian, reflecting the brand's focus on creating a tactile and textural experience for its customers. In 1997, Tocca expanded into the beauty space with the debut of Tocca Beauty, and the brand's first fragrance, Touch, was introduced as a solid perfume. The following year, in 1998, Touch was relaunched as an Eau de Toilette.
Over time, Tocca diversified further into bath, body, and home fragrance products, solidifying its position as a beauty brand. In 2006, the brand relaunched Touch as an Eau de Parfum and introduced two new scents: Florence and Stella. These fragrances embodied the brand's evolution towards effortless, contemporary chic, with their beautiful rounded glass flacons and romantically inspiring names.
Since then, Tocca has continued to expand its fragrance collection, releasing a range of perfumes named after powerful feminine archetypes, including Cleopatra (2007), Brigitte (2008), Giulietta (2009), Bianca (2009), Colette (2010), Graciella (2011), and many more. Each fragrance is created by master perfumers using carefully curated, high-quality ingredients to tell timeless stories of romance, intellect, adventure, and emotion.
Tocca's fragrances have become a hit with magazine editors and industry insiders, known for their beautiful packaging and captivating scents. The brand's scented dry body oils, candles, and reed diffusers extend the Tocca experience beyond perfume, inviting customers to indulge in the brand's sensuality and luxury. Today, Tocca is recognised as a cult fashion house-turned-beauty brand, celebrating sensuality, discovery, and the joy of self-love through its fragrances and beauty offerings.
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Master perfumers behind Tocca's scents
Master perfumers are behind Tocca's collection of 12 personal fragrances, each based on a powerful feminine archetype. The perfumes are crafted from carefully curated and the world's finest ingredients, telling timeless stories of romance, intellect, adventure, and emotion.
Tocca has collaborated with renowned perfumers from Givaudan, the world-leading fragrance creators and innovators. The master perfumers behind Tocca's scents include Sonia Constant, who has created perfumes for Balmain and Oscar de la Renta, among others; Ellen Molner, Chief Executive Perfumer at Givaudan; and the up-and-coming star James Bell, who has worked with Diane von Furstenberg and Guess. These talented perfumers have lent their skills to create Tocca's coveted fragrances, which are known for their beautiful bottles and fabulous smells.
One of Tocca's earliest fragrances, launched in 2006, is Stella, named for a tempestuous Italian beauty. It combines juicy blood orange and bitter orange with freesia, lily, and wild orchid, resting on a base of sandalwood and musk. Cleopatra, another beloved scent, takes an Ambrée turn, with ripe blackcurrant, grapefruit, peach, and cassis creating a fruity banquet shot through with sparkling greenness. The white floral heart of jasmine and tuberose blends with amber-rich and patchouli notes, leaving a trail of vanilla and soft white musk.
Florence, another Tocca fragrance, evokes the essence of summer with its armfuls of gardenia blossoms, sun-warmed apples, and dew-speckled grass. Drifts of violet leaf and powdery iris make this perfume a year-round favourite. Tocca's perfumes are not only about the scent but also the experience, with their gorgeous packaging and the phrase "Love Yourself" printed inside each box, encouraging self-love and indulgence.
In addition to these master perfumers, Tocca has also worked with Linda Song, further showcasing their commitment to creating distinctive and exquisite scents that celebrate sensuality, discovery, and the joy of self-love.
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Tocca's most popular fragrances
Tocca, an American brand that began in 1994 with sportswear fashion, has since diversified into fragrances. The name, translating to 'touch' in Italian, reflects the brand's ethos of celebrating sensuality, discovery and the joy of self-love. With master perfumers creating each scent, Tocca's 12 fragrances are based on powerful feminine archetypes, featuring carefully curated, fine ingredients.
Florence, another of Tocca's beloved fragrances, evokes a summer picnic in an orchard. It combines gardenia blossoms, pear trees, sun-warmed apples and dewy grass with violet leaf and powdery iris. Tocca's other fragrances include Liliana, a tribute to the liberated luxury of the Jazz Age, featuring a blend of florals and fresh fruit, with notes of neroli, watery peach and muguet.
Tocca's fragrances are known not only for their scents but also for their aesthetically pleasing, rounded glass bottles with fluted sides and floral-etched brass-hued caps. The brand also offers scented dry body oils, candles and reed diffusers, extending the Tocca experience beyond perfume to a transformative atmospheric experience.
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The meaning behind the name Tocca
The name Tocca is derived from the Italian word "toccare," which means "touch." The name is synonymous with the brand's focus on creating a tactile and textural experience for its customers. Each garment and product is designed to be a sensory experience, celebrating sensuality, discovery, and the joy of self-love.
Tocca's perfumes are crafted with carefully curated, fine ingredients, and the brand takes pride in its luxurious and reusable packaging. The Tocca collection includes 12 personal fragrances, each based on a powerful feminine archetype, telling timeless stories of romance, intellect, adventure, and emotion. The brand's perfumers, including Sonia Constant, Ellen Molner, and James Bell, are renowned in the industry, having worked with the likes of Balmain, Oscar de la Renta, and Diane von Furstenberg.
Tocca's bottles are a work of art, with their rounded, fluted glass design and romantically inspiring names. The Italian glass bottles are inspired by antique crystal, and the metal caps are hand-finished, making each one unique. The brand's peacock logo, featured on each carton, symbolizes beauty, confidence, and a majestic sense of calm.
Tocca's fragrances are designed to be experienced at all levels, from close to the skin to filling the ambiance of a room. Their scented dry body oils, made with argan, jojoba, and sweet almond oils, offer an indulgent and embodied way to enjoy their fragrances. The brand also extends its sensory experience to the home with its Candela Classica collection of luxurious hand-poured soy wax candles, creating transformative atmospheric experiences.
Tocca's journey began in 1994 with sportswear fashion and has since diversified into an effortless, contemporary chic brand, celebrating luxury and sensory experiences.
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Tocca's expansion into the UK market
The American perfume house Tocca, which began in 1994 with sportswear fashion, has expanded into the UK market. The brand transitioned from sportswear luxe to contemporary chic, and its perfumes are now available in the UK. With its beautiful rounded glass flacons, floral etched brass-hued caps, and romantic names, Tocca's fragrances evoke the feeling of discovering a hidden treasure while strolling through a flea market on a spring day.
Tocca's collection of 12 personal fragrances, each based on a powerful feminine archetype, are created by master perfumers using the world's finest ingredients. The perfumes tell timeless stories of romance, intellect, adventure, and emotion, and each eau de parfum comes in an Italian glass bottle inspired by antique crystal. The metal cap is hand-finished, giving each one a unique character. Tocca's scented dry body oils, created with a blend of argan, jojoba, and sweet almond oils, offer a deeper way to experience the brand's fragrances and sensual rituals.
Tocca's unique fragrances and sensory experiences have contributed to their success. The brand celebrates sensuality, discovery, and the joy of self-love, with carefully curated ingredients and prized packaging. From the shape of the bottle, which fits perfectly in the hand, to the "Love Yourself" reminder printed inside each box, Tocca pays attention to the smallest details. The brand also strives for sustainability, creating objects that are covetable rather than disposable and using sustainable ingredients and packaging wherever possible.
With its expansion into the UK market, Tocca brings its distinctive perfumes and sensory experiences to a new audience, inviting them to indulge in the world of Tocca and discover the joy of self-love and sensuality that the brand embodies.
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Frequently asked questions
Tocca perfume is made by a team of world-renowned master perfumers who use only the finest ingredients to create one-of-a-kind fragrances. The brand works with renowned noses from Givaudan, world-leading fragrance creators and innovators.
Some of Tocca's most popular perfumes include Stella, Cleopatra, Florence, and Giulietta.
Tocca perfumes can be purchased from the brand's website, as well as from select retailers such as TJ Maxx, Marshalls, Sephora, and Anthropologie.
Tocca perfumes are known for their distinctive and exquisite scents, carefully curated ingredients, and prized packaging. The fragrances are inspired by powerful feminine archetypes and are designed to evoke a particular personality and spirit.











































