Antonio Mcgowan
Versace, the Italian fashion design house founded by Gianni Versace, has been creating fragrances since 1981. The brand's first-ever fragrance, 'Gianni Versace for Women', was introduced in 1981, and since then, Versace has released 85 perfumes, with the most recent launched in 2025. Versace fragrances are produced in collaboration with Euroitalia SRL and several perfumers, including Nathalie Feisthauer, Jean-Pierre Bethouart, Roger Pellegrino, and Calice Becker. The brand includes multiple lines, such as Atelier Versace, Versace Couture, Versace Jeans Couture, and Versus, offering fragrances for both men and women.
| Characteristics | Values |
|---|---|
| Founder | Gianni Versace |
| Current owner | Capri Holdings Limited group |
| Year founded | 1976 |
| First perfume | Gianni Versace for Women |
| Year of first perfume launch | 1981 |
| Number of perfumes | 85 |
| Recent perfumes | Eros Flame, Dylan Blue Pour Homme and Pour Femme |
| Perfumers | Nathalie Feisthauer, Jean-Pierre Bethouart, Roger Pellegrino, Marie Salamagne, and many others |
| Collections | Atelier Versace, Versace Couture, Versace Jeans Couture, Versace Home Collection, Versace Collection, Versus |
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What You'll Learn
- The first Versace perfume, Gianni Versace for Women, was released in 1981
- Popular perfumes include Crystal Noir, Bright Crystal, Yellow Diamond, and Dylan Blue Pour Homme and Femme
- Perfumers such as Nathalie Feisthauer, Jean-Pierre Bethouart, and Calice Becker have collaborated with Versace
- Genderless fragrances from the Gianni Versace Atelier Versace collection include scents of vanilla, rose, and jasmine
- The Versace family has been involved with the brand since its founding in 1978
The first Versace perfume, Gianni Versace for Women, was released in 1981
Gianni Versace, the founder of the Versace fashion house, launched the first Versace perfume in 1981. Named 'Gianni Versace for Women', it was a Chypre Floral fragrance with top notes of spices, aldehydes, fruity notes, and bergamot. The middle notes were a floral bouquet of carnation, tuberose, narcissus, gardenia, orris root, jasmine, and lily-of-the-valley. The base notes were a warm and earthy blend of oakmoss, benzoin, myrrh, incense, amber, sandalwood, leather, and patchouli.
The scent was described as "pioneering" and unique, even among the "big perfumes" that characterised the 1980s. It was a bold and decadent fragrance, with reviewers noting its "room-filling" presence and its ability to evoke a sense of glamour, luxury, and sexiness. The perfume was compared to an "olfactory Orientalist fantasy", with its spicy floral notes and earthy undertones.
Gianni Versace himself chose the Medusa symbol as the logo for his company, and the brand became synonymous with celebrity endorsements and red-carpet-worthy designs. The house of Versace has continued to create fragrances, mirroring the collections of the design house, even after the tragic death of Gianni Versace in 1997.
The company is now led by Gianni's sister, Donatella Versace, who serves as the creative director, and his brother, Santo Versace, who is the president and CEO. The Versace family has kept the company's legacy alive, with their fashion and fragrance lines remaining prominent in the industry.
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Popular perfumes include Crystal Noir, Bright Crystal, Yellow Diamond, and Dylan Blue Pour Homme and Femme
Versace offers a collection of fragrances, including popular perfumes such as Crystal Noir, Bright Crystal, Yellow Diamond, and Dylan Blue Pour Homme and Femme.
Crystal Noir, a fragrance for women, was launched in 2004. According to Donatella Versace, it is a rare essence that is both sensual and delicate, with mysterious gardenia as its central note. While some describe it as having a strong scent, perfect for autumn and winter, others find it too masculine, evoking images of the 1970s.
Bright Crystal is another popular women's perfume characterised by its luminous jewel-shaped cap and a fresh floral scent. It is described as captivating and is accompanied by a range of body care products.
Yellow Diamond, a brilliant and bright feminine fragrance, is presented in a signature jewel-shaped bottle.
The Dylan Blue fragrances for men and women were launched in 2016. The men's cologne, Versace Pour Homme Dylan Blue, is described as fresh, masculine, and strong, with youthful and energetic vibes. It is versatile and well-balanced, making it a popular choice for daily wear. The women's fragrance, Dylan Blue Pour Femme, is an addition to the Dylan Blue line, offering a new interpretation of the original scent.
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Perfumers such as Nathalie Feisthauer, Jean-Pierre Bethouart, and Calice Becker have collaborated with Versace
Versace has collaborated with several perfumers over the years, including Nathalie Feisthauer, Jean-Pierre Bethouart, and Calice Becker. These master perfumers have contributed to the creation of iconic Versace fragrances that have captivated the senses and left a lasting impression.
Nathalie Feisthauer, a master perfumer with a passion for scents, has been in the industry for over 30 years. Her career took off at Estée Lauder, where she immersed herself in the American style and energy, enhancing her artistic creativity. Feisthauer has created perfumes for various brands, including iconic names like Hermès and Cartier. She values the freedom and sincerity that comes with being an independent perfumer and continues to compose creative scents for exclusive international niche brands.
Jean-Pierre Bethouart is another renowned perfumer who has received numerous awards and accolades throughout his career. He has created a wide range of sophisticated and elegant fragrances for both men and women. Among his creations for Versace are the popular Blue Jeans and Dreamer The Original Edition, as well as the timeless and sophisticated Caron Parfum Sacré. Bethouart's portfolio also includes perfumes for well-known brands such as Dior, Givenchy, and Burberry.
Calice Becker, the Vice President Perfumer, has also made significant contributions to the fragrance industry. She has been recognized with several accolades, including the Lifetime Achievement Award from The Fragrance Foundation. Becker has worked with a diverse range of brands, including Avon, Dior, Estée Lauder, and Versace. Her creations have left a lasting impact on the world of perfumes.
These talented perfumers have played a crucial role in shaping the olfactory experiences associated with the Versace brand. Their collaborations have resulted in unique and memorable fragrances that reflect the elegance, sophistication, and timeless appeal that Versace embodies. The combination of their artistic creativity and technical expertise has helped to solidify Versace's presence in the world of perfumes.
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Genderless fragrances from the Gianni Versace Atelier Versace collection include scents of vanilla, rose, and jasmine
The Versace brand has been creating fragrances since 1981, mirroring the collections of the design house. Versace's first fragrance was launched in 1992, with the release of the signature scent, Gianni Versace for Women. This was followed by the launch of Versus for Men cologne in the 1990s, and the brand has continued to produce fragrances for both men and women.
The Gianni Versace Atelier Versace collection is a range of six genderless fragrances, celebrating individual fragrance ingredients. These include vanilla, rose, sandalwood, white fig, cédrat, and jasmine. The collection is only available in exclusive outlets such as Harrods and Versace boutiques worldwide.
The Versace brand is synonymous with glamour, style, and luxury, and the Atelier Versace collection reflects this. Each fragrance is a celebration of a particular scent, with exquisite attention to detail.
The jasmine fragrance, for example, is part of the Gianni Versace Couture collection, which also includes tuberose and violet. The jasmine perfume was created by perfumer Antoine Maisondieu, who combined jasmine with ylang-ylang, rose, and benzoin. The collection was designed to evoke an atmosphere of "sophisticated luxury", as described by Creative Director Donatella Versace.
The Atelier Versace collection showcases the brand's commitment to creating exquisite fragrances that embody the essence of Versace, while also offering something unique and exclusive for discerning customers.
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The Versace family has been involved with the brand since its founding in 1978
The Versace brand was founded in 1978 by Gianni Versace, who was born in Reggio Calabria, Italy, in 1946. Gianni worked from a young age with his mother, a dressmaker, in the family tailor's shop. He moved to Milan in 1972, where he designed collections for Florentine Flowers and De Parisini di Santa Margherita. In 1976, Gianni's older brother, Santo Versace, joined him in Milan, and together with Claudio Luti, they decided to open a company bearing Gianni's name.
In March 1978, the first Versace collection was showcased at La Permanente in Milan, and the company launched under the name "Gianni Versace Donna". Gianni independently controlled much of the brand, from designing to retailing. The brand's first boutique opened in Milan's Via della Spiga in 1978, with its creations described as "sexy and bold". By 1982, the Versace collection had expanded to include accessories and furnishings.
Since its founding, the Versace family has been closely involved with the brand. Gianni's sister, Donatella Versace, was his "personal mannequin", and he often sought her opinion and approval when creating his designs. After Gianni's death in 1994, Donatella took over as creative director, and her brother, Santo, joined her in running the company. Donatella has overseen the growth of the group's luxury clothing lines and its expansion into accessories, home furnishings, and hotels. She has been responsible for many aspects of the brand's image, including photo shoots and hiring supermodels to walk the catwalks.
Today, the Versace brand continues to be a family affair, with Donatella's daughter, Allegra Versace Beck, becoming the controlling shareholder after inheriting her uncle Gianni's share. The brand remains true to its roots, with Donatella stating that "what makes Versace unique is who she is", referring to her shared history with Gianni in Reggio Calabria.
In addition to its fashion lines, Versace has ventured into fragrances, with its first perfumes launched in 1981. The brand's scented universe includes the Crystal Collection, featuring fragrances such as Crystal Noir, Bright Crystal, and Yellow Diamond. Versace Eros, with its gilded bottles and nod to Ancient Greek mythology, is another iconic fragrance. The brand also offers genderless fragrances under the Gianni Versace Atelier Versace collection, celebrating ingredients like vanilla, rose, and jasmine.
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Frequently asked questions
Versace perfume is made by the Italian fashion design house Versace, founded by Gianni Versace.
Gianni Versace was an Italian fashion designer who founded the Versace brand in 1978. He worked from an early age in his family's tailor shop before moving to Milan in 1972, where he designed collections for Florentine Flowers and De Parisini di Santa Margherita.
The first Versace fragrance, "Gianni Versace for Women", was introduced in 1981. The brand has since released numerous perfumes and colognes, including the popular Crystal Noir and Eros lines.
Versace has collaborated with numerous perfumers to create their fragrances, including Nathalie Feisthauer, Jean-Pierre Bethouart, Roger Pellegrino, Marie Salamagne, and Nathalie Lorson, among others.
