Heidi Norton
Tova Borgnine (born Tove Træsnæs) was a Norwegian-born American businesswoman and the founder of Beauty by Tova cosmetics. She created the Tova brand, which included the Tova Signature fragrance, a perfume for women that blends sweet floral notes with a musky base. The perfume was first introduced in 1983 and has been described as having a clean, crisp scent with notes of Calabrian bergamot, jasmine, lavender, East Indian sandalwood, and musk. Reviews for the perfume are generally positive, with many customers complimenting its light, clean, and fresh scent. However, some customers have expressed concerns about its longevity and changes in quality since new ownership.
| Characteristics | Values |
|---|---|
| Creator | Tova Traesnaes Borgnine |
| Brand | Beauty by Tova |
| Year of Launch | 1982 or 1983 |
| Top Notes | Bergamot |
| Middle Notes | Lavender, Jasmine |
| Base Notes | Musk, Sandalwood |
| Awards | FiFi Award for Women's Fragrance Star of the Year (Non-Store Venues) in 1998 |
| Other Notes | Some customers report issues with the perfume's longevity and quality. |
Explore related products
What You'll Learn
Tova Traesnaes Borgnine founded the Tova brand
Tova was born in Oslo, Norway, in 1941. Her father was a graphic artist, and her mother was a translator at the U.S. Embassy. After her parents' divorce, Tova moved to the United States with her mother at the age of seven. She initially did not speak English. Tova studied acting in Manhattan but developed a passion for makeup. In 1965, she married a New Jersey businessman and opened a makeup centre. However, when the marriage ended, she relocated her business to Las Vegas to be closer to her mother.
In 1975, Tova discovered a cactus-based face cream made by a Mexican family and acquired the worldwide distribution rights. Her company, then called Tova9, saw rapid revenue growth, reaching nearly $2 million by 1981. In 1983, she launched her signature perfume, "Tova Signature," which has been produced since. By 1984, her company had expanded to 47 employees across offices in Beverly Hills and a factory in nearby Arcadia. Tova continued to diversify her skincare and beauty offerings, and by 1987, she had 65 skincare products and 80 employees.
Tova's perfume gained popularity, and by 2001, QVC recognised her as "a steady presence" and their "biggest fragrance vendor". In 2002, QVC acquired the Tova brand for a seven-figure sum. Tova Signature continued to be a top-selling perfume for QVC, receiving numerous accolades. In 2008, it was nominated for the Fragrance Hall of Fame FiFi Award, and in 2009, Tova received the Retailer of the Year award from the Fragrance Foundation.
Make Your Own Dettol Perfume at Home
You may want to see also
Explore related products
Tova Signature is the name of the perfume
Tova Signature is a women's fragrance that blends sweet floral notes with a smooth, musky base. The top notes include Calabrian bergamot, while the middle notes are lavender and jasmine. The base notes are East Indian sandalwood and musk. The perfume is described as having a clean and crisp scent, with some reviewers noting that it is light, fresh, and not overpowering.
The perfume has received many positive reviews, with customers complimenting its quality and feminine scent. Some customers have expressed that they receive compliments from others when wearing the perfume. However, there are also reviews mentioning issues with the perfume's longevity, with some customers noting that the scent does not last long and that the quality has declined since new ownership.
Tova Signature was awarded the FiFi Award for Women's Fragrance Star of the Year (Non-Store Venues) in 1998 and was nominated for the 2008 Fragrance Hall of Fame FiFi Award. In 2002, QVC bought the Tova brand for a seven-figure sum, and as of 2008, Tova Signature was their top-selling perfume.
Creating and Selling Your Own Perfume: A Guide
You may want to see also
Explore related products
It has been produced since 1983
Tova Borgnine, the founder of Beauty by Tova cosmetics, launched her perfume, Tova Signature, in 1983. It has been produced since then and sold on QVC since 1990.
Tova was born in Oslo, Norway, in 1941. Her father was a graphic artist, and her mother was a translator at the US Embassy. At age seven, she moved to the United States with her mother. Tova studied acting in Manhattan but developed a fondness for applying makeup. In 1965, she married a New Jersey businessman and opened a makeup centre. After her divorce, she moved her business to Las Vegas to be near her mother.
In 1975, Tova learned of a cactus-based face cream made from a formula by a Mexican family and bought the worldwide distribution rights. By 1981, revenues for her company, then called Tova9, were nearly $2 million. In 1984, she published a book, *The Tova Difference: A Promise of Lasting Beauty*, with Elaine Trebek.
Tova Signature blends sweet floral notes over a smooth musky base for a complex and classically feminine scent. The top notes include tingling notes of lavender and bergamot, while the base notes include alluring sandalwood, musk, and jasmine. The fragrance is described as light, clean, fresh, soft, and intoxicating. It has received numerous positive reviews, with customers reporting that they receive many compliments when wearing it.
Anime Perfume: What's the Smell of Pantsu?
You may want to see also
Explore related products
It was QVC's top-selling perfume in 2008
Tova Signature, a perfume by Tova Beverly Hills, was QVC's top-selling perfume in 2008. The Tova Corporation, a cosmetics and fragrance company, was founded by Tova Borgnine in March 1977 as a mail-order business based in Los Angeles. Tova Signature was the company's flagship fragrance.
Tova Signature is described as clean and crisp, with notes of Calabrian bergamot, jasmine, lavender, East Indian sandalwood, and musk. The perfume has received positive reviews from customers, who appreciate its light and fresh scent that is not overpowering. Some customers have reported issues with the perfume's longevity, however, noting that it does not last long.
In 1990, Tova Borgnine began selling her products on QVC, and in 2002, QVC bought the Tova brand for a seven-figure sum. Tova Signature became QVC's top-selling perfume, an accomplishment that Borgnine was proud of. However, she also expressed some remorse over selling her company, likening it to "giving up a child." She had to adjust to working within the large corporate bureaucracy of QVC, which presented some challenges.
Tova Borgnine (born Tove Træsnæs) was a Norwegian-born American businesswoman and the widow of Hollywood actor Ernest Borgnine. Her interest in makeup and beauty began when she studied acting in Manhattan. After her first marriage failed, she moved her business to Las Vegas to be near her mother. It was there that she discovered a cactus-based face cream, for which she bought the worldwide distribution rights. This marked the beginning of her career in cosmetics and fragrance.
Creating Scents: Crafting Perfumes from the Human Body
You may want to see also
Explore related products
Customers describe the scent as light, clean, and fresh
Tova Beverly Hills is a luxury skincare, beauty, and fragrance brand. Its flagship fragrance, Tova Signature, is described by customers as light, clean, and fresh.
One customer review on Amazon says that Tova is "very light and so clean and fresh". The reviewer goes on to say that they receive "constant compliments" when wearing the perfume and that even strangers have asked what fragrance they are wearing. Another Amazon review describes the scent as "subtle but there in the most feminine and winning way".
Tova Beverly Hills was launched in 1982 and has been on the market for several decades, which is longer than many popular perfumes. The fragrance features notes of Calabrian bergamot, jasmine, lavender, East Indian sandalwood, and musk.
Customers have also described the scent as "unique", "classy", and "elegant". One reviewer on Perfume.com says that the scent is "SO unique — nothing like anything I've ever smelled". Another reviewer on Fragrantica.com says that Tova is their "favorite scent" and that they have "never found another perfume" they like as much.
In addition to its light and fresh qualities, customers have also praised the scent's longevity. One reviewer on Fragrantica.com says that Tova is "fresh and long-lasting and clean and crisp". Another reviewer on Perfume.com claims that the fragrance is "eternal", lasting eight to 12 hours.
How to Identify Antique Perfume Bulb Pumps
You may want to see also
Frequently asked questions
Tova Borgnine, a Norwegian-born American businesswoman, founded Beauty by Tova cosmetics and created the Tova perfume in 1982 or 1983.
The top note in Tova is bergamot, the middle notes are lavender and jasmine, and the base notes are musk and sandalwood.
Tova perfume has been sold on QVC since 1990. It can also be purchased on Amazon and FragranceNet.com.
