Lance Carson
Mariah Carey is a popular American singer, songwriter and producer who has opened her brand in different sectors, including cosmetics, clothing and perfumes. In 2006, she signed a licensing deal with perfume brand Elizabeth Arden and launched her first fragrance, 'M', in 2007. Since then, she has launched 14 perfumes in total, including Forever, Luscious and the famous Lollipop series.
| Characteristics | Values |
|---|---|
| First perfume launched | 2007 |
| Name of first perfume | "M" |
| Bottle design | Lilac with a butterfly on top |
| Company | Elizabeth Arden |
| Perfumers | Olivier Gillotin, Carlos Benaïm, Loc Dong |
| Number of perfumes | 14 |
| Other perfumes | Forever, Luscious, Luscious Pink, Dreams, Lollipop Bling Honey, Lollipop Bling Mine Again, Lollipop Bling Ribbon, Lollipop Bling That Chick |
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What You'll Learn
Mariah Carey's first perfume
Mariah Carey is a popular pop singer who released her debut multi-platinum record in 1990. Around 2006, she signed a licensing deal with the perfume brand Elizabeth Arden and began producing feminine fragrances under the 'Mariah Carey' name.
Her first fragrance, called 'M', was launched in 2007. It was an elegant and romantic scent packed in a beautiful lilac bottle decorated with a butterfly at the top. The perfume was designed by perfumers Carlos Benaim and Loc Dong, with the bottle designed by Jean Antretter.
'M' has an unusual composition, combining sweet marshmallow and fresh sea notes with Tiare flower and gardenia. The oriental character of the fragrance strengthens over time, with drydown revealing amber, patchouli, and Moroccan incense. The perfume received positive reviews, with some describing it as "an affordable perfume of good quality" and "totally worth the price".
Mariah Carey commented on her first fragrance: "For me, creating this scent was like creating a song - it takes many notes to compose a fragrance. It's like a beautiful melody."
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Elizabeth Arden collaboration
Mariah Carey is a popular American singer, songwriter, and producer. Around 2006, she signed a licensing deal with perfume brand Elizabeth Arden and began producing feminine fragrances under the 'Mariah Carey' name. Her first fragrance, "M", was launched in 2007 in collaboration with perfumers Olivier Gillotin, Carlos Benaïm, and Loc Dong. The scent was described as elegant and romantic, packaged in a beautiful lilac bottle adorned with a butterfly at the top. Carey continued to explore the butterfly theme in subsequent fragrances, including the famous Lollipop series, along with other notable perfumes such as Forever and Luscious.
The "M" perfume by Mariah Carey exudes elegance and romance, captivating the senses with its enchanting aroma. The scent is presented in a lilac bottle, topped with a delicate butterfly, reflecting Carey's love for nature's delicate beauty. This fragrance sets the tone for a collection of perfumes that embody femininity and grace.
The Lollipop series, including Lollipop Bling Honey, Lollipop Bling Mine Again, Lollipop Bling Ribbon, and Lollipop Bling That Chick, takes inspiration from the playful and flirty side of femininity. With sweet and alluring notes, these fragrances evoke the joy and spontaneity of youth, capturing the essence of a lollipop's sweetness.
Mariah Carey's collaboration with Elizabeth Arden resulted in a range of successful fragrances that celebrate femininity in all its facets. The perfumes, from the elegant "M" to the playful Lollipop collection, cater to different moods and personalities, offering something for every woman who wishes to embrace her unique sense of self-expression through scent.
The Elizabeth Arden brand has a rich history in the beauty industry, known for its innovative skincare and cosmetic products. Their collaboration with Mariah Carey brought together the brand's expertise in fragrance development and Carey's vision of creating scents that reflect her personal style and connect with her fans on a deeper level. By joining forces, they were able to tap into new markets and expand their reach, solidifying their presence in the highly competitive fragrance industry.
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Perfumers Olivier Gillotin, Carlos Benaïm, and Loc Dong
Mariah Carey has worked with perfumers Olivier Gillotin, Carlos Benaïm, and Loc Dong to create her fragrances. She launched her first fragrance, M, in 2007 in cooperation with Elizabeth Arden.
Olivier Gillotin
Gillotin is the executive perfumer and vice president at Givaudan NY. He was born in Brittany, France, and grew up surrounded by nature, developing an innate affinity for scents. His passion for perfumery was sparked by his cousin, a perfumer at Chanel, who introduced him to olfactory arts. Gillotin studied biology in Paris but later enrolled in the Givaudan Perfumery School. He has been at Givaudan, the leading creator of fragrances and flavours, for over 20 years. In 2022, he received the Lifetime Achievement Award from the American Society of Perfumery, solidifying his status as a master in the field. Gillotin's fragrance inspiration stems from his love for nature, art, and personal experiences, seamlessly blending his memories and emotions into the scents he creates.
Carlos Benaïm
Benaïm is a master perfumer who has received numerous awards and honours throughout his career, including the Lifetime Achievement Award from the American Society of Perfumers in 2004 and the Perfumer of the Year Lifetime Achievement Award from the Fragrance Foundation in 2014. He is known for his passion for simplicity, which he believes is crucial for any artist or perfumer. In addition to his work in the fragrance industry, Benaïm is actively involved in charitable causes, particularly with the International Sephardic Education Foundation (ISEF).
Loc Dong
Dong is a master perfumer at Symrise and the first Asian fine fragrance perfumer to break into the global elite. Born in 1972 in Saigon, Vietnam, he grew up in a rural village and learned about medicinal plants and herbs from his grandfather, a respected herbalist. At the age of eleven, he left Vietnam alone and eventually reached the United States. He initially aspired to become a doctor, but a chance encounter with a perfumer changed his path. He began his formal fragrance career in 1992 at Haarmann & Reimer and later joined IFF in New York, becoming one of their most respected senior perfumers. Dong's fragrances blend ancestral wisdom with contemporary sensibility, serving as emotional bridges between worlds.
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'M' perfume bottle design
In 2007, Mariah Carey launched her first fragrance, M, in collaboration with perfume brand Elizabeth Arden. The bottle was designed by Jean Antretter and is described as delicate and romantic. The perfume bottle is lilac in colour and decorated with a butterfly at the top. The butterfly motif is a recurring theme in Carey's fragrances.
The bottle has received mixed reviews. While some customers describe it as fantastic and pretty, others characterise the design as juvenile-looking. The bottle is available in a range of sizes, including 15ml, 30ml, 50ml, and 100ml eau de parfum. There is also a matching body lotion available.
The perfume itself has an oriental fragrance, combining sweet marshmallow and fresh sea notes with floral scents like Tiare flower and gardenia. The heart of the fragrance unites these sweet and floral elements, while the base notes reveal amber, patchouli, and Moroccan incense.
M by Mariah Carey has been described as a unique and well-composed perfume, with customers praising its longevity and value for money. It is considered an underrated gem in the world of celebrity fragrances.
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Other Mariah Carey fragrances
Mariah Carey has 14 perfumes in her fragrance base, according to some sources. Her first fragrance, 'M', was launched in 2007 in collaboration with Elizabeth Arden. Since then, she has released several other fragrances, including:
- Luscious Pink
- Ultra Pink
- Dreams
- Forever (2009)
The fragrances in her Lollipop Collection, including Honey, Vision of Love, and Mine Again, are named after some of her most popular songs. Most of Carey's perfumes feature sweet gourmand notes and sensual florals, and the packaging for most of the fragrances in the collection features her signature butterflies.
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Frequently asked questions
Mariah Carey makes her own perfumes in collaboration with perfume brand Elizabeth Arden.
Mariah Carey launched her first perfume in 2007.
Her first perfume was called 'M'.
Mariah Carey has collaborated with perfumers Olivier Gillotin, Carlos Benaïm and Loc Dong to make her perfumes.
