Lance Carson
MCM is a German luxury lifestyle goods and fashion house founded in 1976. The company has an attitude defined by its German heritage and focus on functional innovation, including the use of cutting-edge techniques. MCM's first fragrance, MCM Eau de Parfum, was launched in March 2021 under a licensing deal with Inter Parfums. The unisex scent features top notes of raspberry and apricot, with a combination of ambroxan and sandalwood. The company's second fragrance, MCM Ultra, was launched in July 2022 and is also a vegan, feminine scent.
| Characteristics | Values |
|---|---|
| Brand | MCM (Mode Creation Munich) |
| Manufacturer | Inter Parfums |
| Perfumer | Frank Voelkl |
| Fragrance | Unisex |
| Notes | Raspberry, apricot, sandalwood, vanilla, jasmine, white moss, amber |
| Volume | 50ml |
| Price | $80 |
| Launch Date | March 2021 |
| Website | mcmworldwide.com |
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What You'll Learn
- MCM perfume is made by the German luxury fashion house MCM
- MCM's first fragrance was launched in 2021 under a licensing deal with Inter Parfums
- MCM's first perfume is called MCM Eau de Parfum
- MCM Eau de Parfum is a unisex fragrance with fruity and floral notes
- MCM's second fragrance, MCM Ultra, was launched in 2022
MCM perfume is made by the German luxury fashion house MCM
MCM's first fragrance, MCM Eau de Parfum, was launched in March 2021 under a licensing deal with Inter Parfums. It is a unisex scent featuring top notes of raspberry and apricot, with a combination of ambroxan and sandalwood that gives it a slightly masculine touch. The fragrance also includes hints of vanilla, jasmine, and apricot, resulting in a high-end, luxury scent that lasts on the skin. The bottle design is inspired by the brand's iconic Stark backpack, featuring the Visetos monogram print, heritage hardware, and a top handle.
In July 2022, MCM Worldwide introduced its newest fragrance, MCM Ultra Eau de Parfum, with a global launch planned for August 2022. Created by renowned perfumer Frank Voelkl, MCM Ultra is described as an "unapologetic, full-of-attitude feminine signature." The scent features lush jasmine and tuberose florals contrasted with fougere elements like tonka and moss. MCM Ultra's vegan formula is made with green chemistry principles, and 74% of its ingredients are biodegradable.
MCM perfumes are available for purchase on the official MCM website, mcmworldwide.com, and in select boutiques and stores worldwide. The company offers complimentary shipping on all orders, with delivery within 2 to 5 business days from the time the order leaves the warehouse.
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MCM's first fragrance was launched in 2021 under a licensing deal with Inter Parfums
MCM, the German luxury fashion house, launched its first fragrance in March 2021. The perfume, MCM Eau de Parfum, was created under a licensing deal with Inter Parfums. The scent is designed to be unisex, with top notes of raspberry and apricot, and a woody base. The perfume is described as fresh, fruity, and musky, with a combination of ambroxan and sandalwood.
The bottle design is inspired by MCM's commitment to its aesthetic, modelled after the brand's legendary Stark backpack. The fragrance is also an ode to MCM's travel DNA, with the scent evoking a journey that begins with hyper-real raspberry and progresses into the floral realm of jasmine. The fragrance eventually settles into a blend of warm amber and clean, textured woods.
The perfume received mixed reviews, with some praising its freshness and longevity, while others found it unremarkable and generic. Despite the varied responses, MCM Eau de Parfum represents the brand's initial venture into the world of fragrances, marking an important step in the company's evolution.
Following the launch of its first fragrance, MCM introduced a new Eau de Parfum in 2022, named MCM Ultra. This scent was crafted by renowned perfumer Frank Voelkl and features lush jasmine and tuberose florals contrasted with fougere elements like tonka and moss. MCM Ultra showcases the brand's commitment to innovation, as evidenced by its vegan formula and emphasis on sustainable and responsibly sourced ingredients.
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MCM's first perfume is called MCM Eau de Parfum
MCM Eau de Parfum is the first perfume by the German luxury fashion house MCM, which was founded in 1976. The perfume was launched in late March 2021 under a licensing deal with Inter Parfums. It is a unisex fragrance with top notes of raspberry and apricot, and base notes of vanilla, sandalwood, and ambroxan. The perfume has been described as fresh, fruity, and musky, with a woody base.
The bottle design is inspired by MCM's travel DNA and is modelled after the brand's legendary Stark backpack. The scent is described by perfumer Frank Voelkl as "an unapologetic, full-of-attitude feminine signature".
Reviews for the perfume are mixed. Some praise its clean, fresh, and fruity scent, while others find it underwhelming and generic. Some reviewers note that while the fragrance is pleasant, it lacks a unique twist and is too masculine for their preference. However, the longevity and projection of the scent are praised, and it is recommended for those who want an affordable, everyday fragrance.
MCM's second fragrance, MCM Ultra Eau de Parfum, was launched in July 2022. This scent is described as "unforgettable" and features lush jasmine and tuberose florals contrasted with fougere elements like tonka and moss. The vegan formula is made with green chemistry principles and contains biodegradable and responsibly sourced ingredients.
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MCM Eau de Parfum is a unisex fragrance with fruity and floral notes
The perfume is described as clean, fresh, and fruity, with a touch of musk. While some reviewers find the scent pleasant, others note that it leans a bit too masculine for their preference. The ambroxan and sandalwood combination is said to contribute to its masculine lean. The raspberry and apricot notes are considered mild, and the vanilla is reportedly undetectable.
The MCM Eau de Parfum is presented in a unique bottle modelled after the brand's legendary Stark backpack, reflecting its travel DNA. The fragrance is fairly priced at $80 for a 50ml bottle, directly from the MCM website.
MCM's target audience is the 21st-century Global Nomad generation, encompassing dreamers, creatives, and digital natives. Their millennial and Gen Z consumers are described as genderless and ageless, embracing a bold, rebellious, and aspirational attitude. The brand's focus on innovation and futuristic materials aligns with this disruptive approach, appealing to those who are unconstrained by rules and boundaries.
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MCM's second fragrance, MCM Ultra, was launched in 2022
MCM, the German luxury fashion house, launched its second fragrance, MCM Ultra, in the summer of 2022. The scent was crafted by renowned perfumer Frank Voelkl, who described it as a "delicate balance" of "lush jasmine and tuberose florals" contrasted with "fougere elements, like tonka and moss". The result is an "unapologetic, full-of-attitude feminine signature".
MCM Ultra is an Eau de Parfum, following the brand's first fragrance, MCM Eau de Parfum, which launched in March 2021. The original scent is a unisex fragrance with top notes of raspberry and apricot, and base notes including sandalwood and vanilla.
MCM Ultra was made with green chemistry principles, featuring 74% biodegradable ingredients and 79% responsibly sourced Naturals Together™ ingredients. The key ingredients include pink pepper, extracted using advanced technology to preserve its spicy freshness, and tuberose, a co-extraction of natural and synthetic elements to create a hyper-fresh floral scent.
The fragrance was released in July 2022 in MCM boutiques and on the brand's website, with a global launch in August 2022. The campaign for the scent featured talent including Sculy Mejia Escoboda, Ga Young Ko, and Leon Dame.
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Frequently asked questions
MCM perfume is made by the German luxury fashion house MCM, which was founded in 1976.
The name of the MCM perfume is MCM Eau de Parfum.
MCM Eau de Parfum was launched in late March 2021.
The perfumer behind the MCM Eau de Parfum is Frank Voelkl.
