Who Manufactures Hummer Cologne And Where Does It Come From?

Hummer cologne is produced by the iconic automotive brand Hummer, which is recognised for its strong and durable cars. The cologne was first launched in 2004 by Canadian cosmetics manufacturer Riviera Concepts, which was later acquired by cosmetics company Elizabeth Arden. The cologne was created to embody the wildness and sturdiness of the Hummer brand.

Hummer cologne is produced by the automotive brand Hummer

The cologne was not well-received, with some reviewers describing it as "repellent" and "eau de fart". However, Hummer's fragrance portfolio continued to expand, with new fragrances such as Hummer H2, Hummer Limited Edition, and Hummer Pacific Blue. The original manufacturer, Riviera Concepts, was acquired by cosmetics giant Elizabeth Arden, and the cologne continued to be produced even after the Hummer brand of cars shut down in 2010.

Today, Hummer cologne is still available from various online sellers, including HummerFragrances.com, Walgreens, and Perfume.com. The fragrance line has expanded to include Hummer Chrome and Hummer Black, both still produced by Elizabeth Arden. While the cologne may not be to everyone's taste, it continues to be "pretty popular", according to a GM licensing spokesperson.

The cologne is produced primarily to protect the Hummer trademark and keep the brand alive, in case GM decides to revive it in the future. Gene Reamer, GM's senior manager of licensing operations, explained that "there are still people trying to produce products with the Hummer name around the world. Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back."

The cologne is made to embody the wildness and sturdiness of Hummer vehicles

Hummer cologne is produced by the iconic automotive brand Hummer. The cologne is made to embody the wildness and sturdiness of Hummer vehicles. It is designed to capture the essence of the brand's tough and explorative vehicles, reflecting the same adventurous spirit in its fragrance.

The cologne was first introduced in the early 2000s, when Hummer's brand managers decided to expand the brand beyond its lucrative truck marque. The result was a range of merchandise, including a cologne dubbed "Hummer". The fragrance was produced by Canadian cosmetics manufacturer Riviera Concepts and debuted in 2004. While it received mixed reviews, with some finding it generic and simple, it has gained a loyal following, especially among those who appreciate its masculine scent.

Hummer cologne is described as having bold and aromatic notes, with a blend of citrus, pepper, and cardamom. It evokes a sense of electric passion and dramatic adventure, capturing the feeling of being free and in the wild. The fragrance has a moderate longevity, typically lasting between 4 to 6 hours on the skin.

The Hummer brand has had a storied history, with the Hummer name becoming synonymous with the military Humvee that rolled across the battlefields of the Middle East in the 1990s. The civilian version of the Humvee, known as the Hummer H1, was introduced in 1992 and soon became a symbol of ultimate masculinity. While the Hummer brand has gone through various iterations and ownership changes, the cologne remains a testament to the wild and sturdy nature of the vehicles that inspired it.

Today, the Hummer name continues to evoke a sense of power and adventure. With the recent relaunch of the Hummer EV pickup truck and SUV, the brand is once again capturing the imagination of enthusiasts who seek the unique combination of toughness and exploration that only a Hummer can provide.

Hummer cologne was first launched in 2004

The Hummer cologne was launched 5 years after General Motors (GM) purchased the rights to the Hummer brand from AM General in 1999. AM General had introduced a civilian version of the military Humvee in 1992, which was later rebranded as the H1 under the Hummer brand. Despite the popularity of the Hummer brand in 2004, the Hummer cologne received mixed reviews. Some described it as a generic and simple scent, while others praised its masculinity and uniqueness.

The Hummer brand, including the cologne, faced challenges in subsequent years due to the bankruptcy of GM and the eventual closure of the Hummer brand in 2010. However, the Hummer cologne continued to be produced and remains available, even though it exists a bit under the radar. The cologne is produced primarily to defend the Hummer trademark, allowing GM the option to revive the brand in the future if desired.

The cologne is produced to protect the Hummer trademark

Hummer cologne is produced to protect the trademark of the Hummer brand. The cologne is produced by the iconic automotive brand Hummer, known for its tough and explorative vehicles. The fragrance line embodies the same wildness and sturdiness that the brand's cars are famous for.

The Hummer brand has had a few parents over the years, with two companies primarily involved in making the Hummer: AM General Corporation and General Motors (GM). GM bought the marketing and distribution rights to the Hummer brand in 1999 and launched the second-generation Humvee as the H1 under the Hummer banner. However, its assembly, parts maintenance, training, and warranty support were still handled by AM General.

The Hummer cologne was first introduced in 2004 and was produced by Canadian cosmetics manufacturer Riviera Concepts. The cologne was later acquired by cosmetics company Elizabeth Arden, which also produced subsequent fragrances such as Hummer H2, Hummer Limited Edition, and Hummer Pacific Blue.

Despite the Hummer brand shutting down in 2010, GM still owns the trademark and licenses the name. Gene Reamer, GM's senior manager of licensing operations, explained in a 2015 interview with the New York Times:

> "There are still people trying to produce products with the Hummer name around the world. Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back."

By continuing to produce the cologne, GM is able to squat on the Hummer trademark and protect the brand. This ensures that the Hummer name remains associated with the company and can be revived in the future if desired.

Hummer cologne is available at various online sellers

Hummer cologne is produced by the automotive brand Hummer, which is now housed under the GMC banner, a brand of General Motors (GM). GM purchased the rights to Hummer in 1999 and relaunched the brand with the 2022 GMC Hummer EV pickup truck. The cologne is produced to protect the Hummer trademark, in case GM decides to bring the brand back.

The cologne has received mixed reviews, with some describing it as "inoffensive" and "generic", while others have called it "repellant". It has a moderate longevity, typically lasting between 4 to 6 hours on the skin.

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