Who Manufactures Brut Cologne?

Brut is a brand name for a line of men's grooming and fragrance products. It was introduced to Paris in the 1960s and is now one of the most well-known, fragrance-led male personal care brands worldwide. It was launched in 1964 by the American firm Fabergé Inc. and has been owned since 1990 by the British multinational company Unilever.

Brut was first launched in Paris in the 1960s by Fabergé Inc

In the 1960s, the American firm Fabergé Inc. launched Brut, a line of men's grooming and fragrance products. The cologne was first introduced in Paris and has since become one of the most well-known and beloved male personal care brands worldwide.

Fabergé Inc. created an iconic and bold fragrance with Brut, which has empowered men to wear its scents with confidence, charm, and character. The cologne's signature scent has set a bold standard for prestige masculine fragrances.

The original Brut cologne, developed by Karl Mann and launched in 1964, is an aromatic Fougère fragrance with a diverse palette that denotes cleanliness. While it is predominantly aromatic, the fragrance also has strong citrus notes of lemon and bergamot, which clash with the anise undertones to create a bitter edge. The heart of the fragrance is surprisingly floral, with jasmine and geranium complementing the citrus notes, while the base is familiar and nostalgic, with sweet tonka bean and patchouli intertwined with sandalwood and vetiver, reminiscent of talcum powder.

Since its launch, the Brut line has expanded to include a range of grooming products, including aftershaves, balms, and deodorants, as well as different fragrances such as Oceans, Musk, and Attraction Totale. Today, Brut is owned by Unilever and continues to be a popular and recognisable fragrance globally.

It is now owned by Unilever, except in certain countries

Brut is a brand name for a line of men's grooming and fragrance products marketed around the world by Unilever. The brand was launched in 1964 by the American firm Fabergé Inc. and has been owned since 1990 by the British multinational company Unilever.

However, Unilever does not own the rights to the brand in several countries. In the United States, Canada, Mexico, Puerto Rico, and Latin America, Brut is owned by different companies. In Australia, New Zealand, and the Pacific Islands, it is also owned by a different company.

In 2003, Unilever divested the rights to the brand in several countries. In the United States, Canada, Mexico, Puerto Rico, and Latin America, the rights were acquired by Helen of Troy Limited. For Australia, New Zealand, and the Pacific Islands, the rights were acquired by Pharmacare Laboratories.

In June 2021, High Ridge Brands (HRB) acquired Brut and several other personal care brands from Helen of Troy Limited. HRB was then acquired by the Italian company Sodalis Group in October 2024.

Therefore, while Unilever sells Brut in most parts of the world, it does not own the brand in certain countries, where it is owned and marketed by other companies.

Brut is a brand name for a line of men's grooming and fragrance products

The Brut line includes aftershave, balms, deodorant, and eau de toilette. The brand has also diversified into different fragrances such as Oceans, Musk, and Attraction Totale.

Brut is currently owned by Unilever and sold worldwide, except in the United States, Canada, Mexico, Puerto Rico, Latin America, Australia, New Zealand, and the Pacific Islands, where it is owned by other companies.

The original Brut cologne, with its distinctive green glass bottle and silver-coloured medallion, has a citrusy, spicy, and woody scent. It has been endorsed by celebrities such as boxer Henry Cooper, footballer Kevin Keegan, and musician Paul Gascoigne.

Brut has become a classic, iconic fragrance that evokes nostalgia for many who grew up with it. It is known for its masculine scent and has been described as clean, fresh, and aromatic.

The Brut line includes aftershave, balms, and deodorant

The Brut line includes a wide range of grooming products, including a plethora of Brut deodorants and shower gels that are staples of men's bathroom cabinets. The brand has also diversified into different fragrances such as Oceans, Musk, and Attraction Totale.

The original Brut cologne, however, remains its greatest success and one of the most familiar fragrances to men of all ages. The original cologne is an iconic, masculine scent with a blend of citrus top notes and hints of spicy woods. It is recommended for evening wear and has a distinctive packaging of a green glass bottle with a silver-coloured medallion.

In addition to the original cologne, the Brut line offers a budget range called Brut 33, which was introduced in 1968 and contains 33% of the fragrance of the original product. Brut 33 is packaged in cheaper plastic bottles and is described as a "lighter fragrance."

Today, the Brut brand is marketed around the world by Unilever, except in certain regions where the rights have been divested to other companies. Despite the changes in ownership and packaging, the Brut line has retained its classic, masculine fragrances that continue to be popular among men worldwide.

Brut's celebrity endorsers include footballer Paul Gascoigne and Vinnie Jones

Brut is a brand name for a line of men's grooming and fragrance products. The brand was launched in 1964 by the American firm Fabergé Inc. and has been owned since 1990 by the British multinational company Unilever.

In 2020, Unilever rebooted its Brut advertising by recruiting former footballer Vinnie Jones for their "No Messing About" advertisement campaign. The ad, directed by Rattling Stick's Daniel Kleinman, sees Jones interrupting a shoot for a fragrance brand called "Ineptius" that comes in a suggestively-shaped bottle. Jones urges viewers to "forget all this nonsense and use your nose".

Jones is not the first celebrity to front ads for the brand. Other celebrity endorsers include footballer Paul Gascoigne, boxer Henry Cooper, footballer Kevin Keegan, motorcycling world champion Barry Sheene, athlete David Hemery, and showjumper Harvey Smith. In Germany, the brand was endorsed in the 1970s by football player Franz Beckenbauer.

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