Heidi Norton
Amouage is an international luxury fragrance brand founded in 1983 in Oman by the Albusaidi family, at the request of Sultan Qaboos bin Said al Said. The brand was envisioned as the 'Gift of Kings' and its perfumes are crafted using the finest ingredients sourced from around the world, including premium florals, spices, and woods. Amouage creations are now available in over 80 countries and the brand has expanded its range to include bath, home, and leather goods. The perfumes are composed by world-renowned perfumers in Paris, Grasse, Geneva, and New York, and the brand has created several iconic fragrances such as Gold, Jubilation, Epic, Dia, Reflection, Honour, and Interlude.
| Characteristics | Values |
|---|---|
| Year founded | 1983 |
| Founder | Prince Sayyid Hamad bin Hamoud Al Busaidi |
| Current chairman | Sayyid Khalid |
| Former chairman | Sayyid Badr |
| Parent company | Oman Perfumery LLC, a subsidiary of the Omani SABCO Group |
| Number of perfumes | 140 |
| Number of countries available in | Over 80 |
| Number of standalone boutiques | 12 |
| Number of department stores, perfumeries and airports sold in | Approximately 1,000 |
| Perfumers | Elise Benat, Alexandra Carlin, Bertrand Duchaufour, Jean-Claude Ellena, Randa Hammami, Cécile Zarokian, Daniel Maurel, Angéline Leporini, Guy Robert, Nathalie Feisthauer, Violaine Collas, Leslie Girard, Pierre Negrin, Karine Vinchon Spehner, Alberto Morillas, Lucas Sieuzac, Daniel Visentin, Dorothée Piot, Nathalie Lorson, Annick Menardo, Maurice Roucel, Emilie Coppermann, Bernard Ellena, Olivier Cresp, Fabrice Pellegrin, Michèle Saramito, Jacques Flori, Jacques Cavallier Belletrud, Richard Herpin, Bruno Jovanovic, Gras, Creations Aromatiques, Julien Rasquinet, Dominique Ropion, Paul Guerlain, Quentin Bisch, Alexis Grugeon, Hamid Merati-Kashani, Mackenzie Reilly, Domitille Michalon Bertier, Pascal Gaurin |
| Notable fragrances | Gold, Jubilation, Epic, Dia, Reflection, Honour, Interlude |
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What You'll Learn
- Amouage was founded in 1983 in Oman by the Albusaidi family, at the request of Sultan Qaboos bin Said al Said
- The brand's perfumes are composed by world-renowned perfumers in Paris, Grasse, Geneva, and New York
- Amouage fragrances are made from the finest ingredients, including florals, spices, woods, and traditional Middle Eastern ingredients
- The company has expanded its product range to include bath, home, and leather goods, positioning itself as a luxury lifestyle brand
- Amouage perfumes are available in over 80 countries and can be purchased in department stores, perfumeries, and airports
Amouage was founded in 1983 in Oman by the Albusaidi family, at the request of Sultan Qaboos bin Said al Said
Amouage is an international luxury fragrance brand founded in 1983 in Oman by the Albusaidi family, at the request of Sultan Qaboos bin Said al Said. The company was founded in Muscat, Oman, and is operated by the Oman Perfumery LLC, a subsidiary of the Omani SABCO Group.
The brand was envisioned as "The Gift of Kings" by Prince Sayyid Hamad bin Hamoud Al Busaidi. Initially, Amouage fragrances were not for sale; they were only presented as special gifts to visiting dignitaries. Amouage set out to redefine the Arabian art of perfumery, blending traditional Middle Eastern ingredients with a modern twist to create timeless, avant-garde perfumes.
The first Amouage fragrance, now known as Amouage Gold, was created by French perfumer Guy Robert in 1983. Robert crafted the scent with a strong, recognisable fragrance. The heart of the perfume consists of an incense extract only found in Oman, mixed with myrrh. The top note is floral, with ingredients such as rose, jasmine and lily of the valley, while the base is sensual, using sandalwood, patchouli and oakmoss.
Amouage fragrances are composed using the finest ingredients sourced from around the world, including premium florals, spices and woods. These elements are expertly blended by world-renowned perfumers in Paris, Grasse, Geneva and New York. Each creation is carefully handmade and blended to present a long-lasting, elegant trail. Amouage perfumes are now available in more than 80 countries worldwide, with 12 standalone boutiques and a network of approximately 1,000 department stores, perfumeries and airports.
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The brand's perfumes are composed by world-renowned perfumers in Paris, Grasse, Geneva, and New York
Amouage is a luxury perfume house founded in Oman in 1983. The brand's perfumes are composed by world-renowned perfumers in Paris, Grasse, Geneva, and New York.
Amouage was founded by the Albusaidi family at the request of Sultan Qaboos bin Said al Said, with the brand envisioned as '"The Gift of Kings"'. The perfumes are crafted using traditional Middle Eastern ingredients such as agarwood, incense, musk, rose, and spices, fused with Western influences. This blend of cultures is a tribute to Oman's historical significance as a trading centre for incense and myrrh.
The brand's first fragrance, 'Gold', was created by the renowned French perfumer Guy Robert, who has also created perfumes for Hermes and Dior. 'Gold' features a strong, recognisable fragrance with an incense extract from Oman, myrrh, floral notes, and a sensual base of sandalwood, patchouli, and oakmoss.
Amouage's perfumes are carefully handmade and blended to create enveloping patinas and long-lasting elegant trails. The brand's creations are available in over 80 countries, through standalone boutiques and a curated network of department stores, perfumeries, and airports.
The perfumes are crafted by some of the most talented perfumers in the industry, including Elise Benat, Bertrand Duchaufour, Jean-Claude Ellena, and Cécile Zarokian, to name a few. Amouage's commitment to quality and craftsmanship has established it as a distinguished name in the world of luxury fragrances.
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Amouage fragrances are made from the finest ingredients, including florals, spices, woods, and traditional Middle Eastern ingredients
Amouage is an international luxury fragrance brand founded in 1983 in Oman. The brand was founded by the Albusaidi family at the request of Sultan Qaboos bin Said al Said, with the vision of being the "Gift of Kings". Amouage has redefined the Arabian art of perfumery, blending traditional Middle Eastern ingredients with a modern twist to create timeless and avant-garde perfumes.
Amouage fragrances are crafted using the finest ingredients sourced from around the world, including premium florals, spices, and woods. These ingredients are carefully selected and blended by world-renowned perfumers in Paris, Grasse, Geneva, and New York. The result is a complex, multi-faceted scent that leaves a lasting impression. The brand's perfumers include Cécile Zarokian, Elise Benat, Bertrand Duchaufour, and Jean-Claude Ellena, among others.
The House of Amouage's perfumers create intriguing contrasts and harmonious juxtapositions with their ingredients. For example, florals are multifaceted, spices and woods are blended harmoniously, and rare ingredients create unexpected contrasts. Each fragrance is carefully handmade and blended to achieve a long-lasting elegant trail. The brand's commitment to quality is evident in its attention to detail and innovative modernity.
Amouage's fragrances are critically acclaimed and have become modern classics, with iconic fragrances such as Gold, Jubilation, Epic, Dia, Reflection, Honour, and Interlude. The brand has a repertoire of over 50 perfumes, each a testament to its unique vision and quest for quality. Amouage's creations are available in more than 80 countries, through standalone boutiques and a selective network of department stores, perfumeries, and airports.
The brand's connection to Oman, a historic trading centre for incense and myrrh, is reflected in its fragrances. Amouage's unique fusion of Eastern and Western influences pays tribute to Oman's cultural significance. The brand's fragrances are a bridge between the past and the future, honouring its Omani roots while embracing modernity.
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The company has expanded its product range to include bath, home, and leather goods, positioning itself as a luxury lifestyle brand
Amouage is a luxury fragrance brand founded in 1983 in Oman. It was founded at the request of Sultan Qaboos bin Said al Said, with the brand envisioned as "The Gift of Kings". Amouage has built a legacy with a repertoire of over 50 perfumes, composed using the finest ingredients sourced from around the world, including premium florals, spices, woods, and rare, natural ingredients.
In recent years, Amouage has expanded its product range beyond perfumes to include bath, home, and leather goods. This expansion positions Amouage as a luxury lifestyle brand, offering a holistic lifestyle experience to its sophisticated clientele.
The bath collection includes a range of scented soaps, shower gels, and lotions that extend the olfactory experience of Amouage's fragrances, allowing customers to immerse themselves in the brand's sensory world. The home collection brings the Amouage aesthetic and sensory experience into the home, with scented candles, room sprays, and elegant home accessories that reflect the brand's fusion of Eastern and Western influences.
The introduction of leather goods showcases Amouage's commitment to craftsmanship and quality. This collection may include leather bags, accessories, and perhaps even apparel, all embodying the brand's signature fusion of tradition and modernity. With this expansion, Amouage solidifies its presence in the lives of its discerning customers, offering them a comprehensive lifestyle experience that goes beyond scent.
Amouage's expansion into these new product categories is a strategic move to diversify its offerings and solidify its position in the highly competitive luxury market. By establishing itself as a luxury lifestyle brand, Amouage appeals to customers seeking a holistic brand experience that extends across various aspects of their lives. This diversification also allows Amouage to tap into new markets and attract new customers who may not have previously engaged with the brand through its fragrances alone.
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Amouage perfumes are available in over 80 countries and can be purchased in department stores, perfumeries, and airports
Amouage is a luxury perfume house founded in Oman in 1983. The brand was founded by the Albusaidi family, with the first fragrance created by French perfumer Guy Robert. Amouage has since expanded its range to include bath, home, and leather goods, and its perfumes are now available in over 80 countries worldwide.
Amouage fragrances can be purchased in department stores, perfumeries, and airports around the world. The brand has a network of approximately 1,000 of the world's finest retailers, as well as 12 standalone boutiques. Amouage also has 21 standalone shops of its own, and its products are sold in department stores globally.
The perfumes are composed using the finest ingredients sourced from around the world, including premium florals, spices, and woods. These ingredients are blended by world-renowned perfumers in Paris, Grasse, Geneva, and New York. The brand's commitment to craftsmanship, quality, and creative integrity has earned Amouage a reputation for creating some of the most finely crafted perfumes globally.
Amouage's perfumes have become iconic, with fragrances such as Gold, Jubilation, Epic, Dia, Reflection, Honour, and Interlude celebrated as modern classics. The brand's fragrances are known for their unique compositions, artistic depth, and use of frankincense. Amouage's perfumes are highly sought-after, regarded as a symbol of wealth, success, and refinement.
The brand's international presence extends beyond its Omani roots, with a significant reach in countries like the United Arab Emirates, where its perfumes can be found in airports such as Dubai Airport. Amouage's perfumes are also available in the United States, with some customers reporting their preference for the Oman bottling over the UK bottling.
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Frequently asked questions
Amouage is an international luxury fragrance brand founded in 1983 in Oman by the Albusaidi family. The brand was founded at the request of Sultan Qaboos bin Said al Said, and the first Amouage fragrance was created by French perfumeur Guy Robert in 1983.
Amouage perfumes are composed by world-renowned perfumers in Paris, Grasse, Geneva, and New York. The fragrance oils are mixed in Grasse, France, and exported to their respective countries of manufacture, where they are combined with perfumer's alcohol. Amouage perfumes are bottled and packaged in Muscat, Oman.
Amouage perfumes are made using traditional Middle Eastern ingredients such as agarwood, incense, musk, rose, and spices. They are also made with premium florals, spices, and woods sourced from around the world.
