Seamus Hammond
Alfred Sung is a Canadian fashion designer and businessman who launched his self-titled perfume brand in 1986. The first fragrance, Sung by Alfred Sung, was a floral scent for women. Since then, Alfred Sung has released several other perfumes and colognes, including Shi, Paradise, and Jewel. Known for their refined and enticing aromas, Alfred Sung perfumes are typically priced in the mid-range, with some exclusive fragrances being more expensive.
| Characteristics | Values |
|---|---|
| Creator | Alfred Sung |
| Creator's profession | Canadian fashion designer and businessman |
| Creator's brand | Alfred Sung |
| Creator's date and place of birth | 14 June 1948, Shanghai |
| Creator's place of upbringing | Hong Kong |
| Creator's family | Brother of late Hong Kong actress Lydia Shum |
| Creator's education | Couture at Chambre Syndicale de la Couture Parisienne, design at Parsons School of Design |
| Creator's career | Designer for Jones New York, founder of Club Monaco |
| Type of product | Perfume |
| Type of scent | Floral, feminine, cool, sharp, green, citrusy, woody, oriental |
| Target audience | Women |
| Year of launch | 1986 |
| Price range | Mid-range, with some exclusive fragrances being more expensive |
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What You'll Learn
Alfred Sung's background
Alfred Sung is a Canadian fashion designer and businessman, born in Shanghai on 14 June 1948 and raised in Hong Kong. He is the brother of the late Hong Kong actress Lydia Shum. Sung initially aspired to become a fine artist, but his parents wanted him to pursue a traditional profession. Eventually, his father agreed to send him to Paris to study couture at the Chambre Syndicale de la Couture Parisienne, from where he graduated with first-place honours. He then moved to New York City to study at the Parsons School of Design.
In 1972, Sung moved to Canada. He began working as a designer for a sportswear manufacturer in Toronto's garment district, and also supplemented his income with fashion illustration work. Around 1977, he opened a small shop called Moon on Carlton Street in Toronto's Cabbagetown area. His loose-fitting and comfortable designs in desert colours contrasted with the black leather and skinny jeans of the contemporary Punk scene.
In 1980, Sung partnered with Saul Mimran and Joseph Mimran to create Monaco Group Inc., which developed the Alfred Sung brand and its ready-to-wear collection for working women. The brand quickly gained prominence, appearing in major department and specialty stores across Canada within months. In 1981, the label expanded into the United States through Saks Fifth Avenue, followed by other high-end retailers like Macy's, Nordstrom, Neiman Marcus, and Bergdorf Goodman.
In 1983, Canada's national news magazine, Maclean's, proclaimed Alfred Sung as Canada's "King of Fashion." Sung diversified his brand by launching fragrances, starting with Sung by Alfred Sung in 1986. This was followed by other successful fragrances such as Shi Alfred Sung in 2001 and Alfred Sung Paradise in 2003. In 1989, the first US store was opened in Santa Monica, and the company expanded its product lines to include men's clothing, accessories, eyewear, and fragrances.
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The making of Sung perfume
The year was 1986. Canadian fashion designer and businessman Alfred Sung had already made a name for himself in the fashion industry, but he was about to embark on a new venture that would solidify his place in the fragrance world. With the launch of Parfums Alfred Sung, the Sung trademark established itself as a fragrance brand. And the first ladies' perfume, aptly named Sung, would become a classic.
Sung was born in Shanghai, China, in 1948 and raised in Hong Kong before immigrating to Canada with his family as a child. He initially aspired to become a fine artist, but his parents pressured him to pursue a more traditional profession. Eventually, a compromise was reached, and Sung found himself studying couture in Paris at the renowned Chambre Syndicale de la Couture Parisienne. After graduating with first-place honours, he moved to New York City to continue his studies at the Parsons School of Design. It was this combination of talent and education that laid the foundation for his success in the fashion and fragrance industries.
As he honed his skills as an assistant designer for a Seventh Avenue dress manufacturer, Sung began to build his own brand. In 1972, he moved to Toronto, Canada, and started designing for a sportswear manufacturer in the city's garment district. A few years later, he opened a small shop called Moon, where he sold loose-fitting and comfortable designs—a stark contrast to the punk fashion of the time. In 1980, he joined forces with Saul Mimran and Joseph Mimran to create Monaco Group Inc., the company that would develop the Alfred Sung brand and its ready-to-wear collection for working women.
The Alfred Sung label quickly gained traction, appearing in major department and specialty stores across Canada. The following year, in 1981, the brand expanded into the United States through Saks Fifth Avenue. But it was the launch of Sung perfume in 1986 that truly elevated the brand's profile. This floral fragrance for women, with its luminous citrusy notes and creamy woody base, became an instant classic. It captured the essence of sophistication and luxury that the Alfred Sung brand embodied.
The success of Sung perfume led to the release of subsequent fragrances, including Shi Alfred Sung in 2001 and Alfred Sung Paradise in 2003. In 2005, a new signature fragrance, Jewel Alfred Sung, was launched, further solidifying the brand's presence in the fragrance industry. Today, Alfred Sung perfumes and colognes are known for their refined and enticing aromas, offering a wide variety of scents for both men and women.
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Other Alfred Sung fragrances
Alfred Sung is a Canadian fashion designer and businessman who launched his first ladies' perfume in 1986. Since then, he has released several other fragrances, including:
- Shi Alfred Sung, released in 2001. This fragrance is described as "refreshing and harmonious" and evokes a sense of "pure tranquility".
- Alfred Sung Paradise, released in 2003.
- Jewel Alfred Sung, launched in 2005. This fragrance is said to emanate in a specific way and is part of a collection of wedding-inspired creations.
- Forever Alfred Sung, a romantic and timeless perfume that celebrates "everlasting love".
- Hei Alfred Sung, a dynamic and spirited fragrance that reflects vitality and freedom.
- Pure Alfred Sung, a clean and modern fragrance that embodies elegance and grace.
Alfred Sung fragrances are typically priced in the mid-range, but some of his more exclusive fragrances are more expensive. His perfumes are known for their refined and enticing aromas, with a focus on simplicity, natural elegance, and harmony.
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Popularity of Sung perfume
Sung by Alfred Sung, a fragrance for women, was launched in 1986. The perfume is a blend of floral, green, and woody notes, creating a harmonious and captivating scent that has stood the test of time. The perfume has top notes of luminous citruses and yellowed sun-drenched florals from ylang-ylang, galbanum, and hyacinth. The heart is a floral mix of osmanthus, jasmine, iris, and lily of the valley. The base brings creamy vanilla tones, orange wood, sandalwood, amber, and vetiver. The perfume was created in collaboration with distinguished French perfumers, inspired by a spirited and innovative woman.
The launch of Sung perfume at Eaton's downtown Toronto department store marked a historic moment in the fragrance industry. On its first day, Sung broke sales records, surpassing the previous benchmark by 50%. The popularity continued into the second day, with sales exceeding the previous record by a further 20%. A bottle of the fragrance was sold every two and a half minutes, reflecting its immense popularity and demand. In the six months following its Canadian launch, Sung perfume achieved $6 million in retail sales, showcasing its widespread appeal and enduring allure.
Sung by Alfred Sung has endured as a beloved and timeless fragrance, enchanting new generations of fragrance connoisseurs. It is regarded as a classic, exuding elegance, sophistication, and warmth. The perfume is often described as a "sweet," "floral," and "feminine" scent, with a sharp edge that sets it apart from other fragrances. The longevity of the perfume is also notable, with users appreciating its lasting power on the skin and fabric.
The popularity of Sung by Alfred Sung led to the expansion of the brand's product offerings. The company introduced a comprehensive range of bath and body care products, further establishing Sung as a luxury and sophisticated brand. The success of the fragrance also contributed to the development of other licensed product lines, including eyewear, sunglasses, watches, bridal wear, jewelry, and fashion accessories. The Alfred Sung Home collection, launched in 2005, expanded the brand into furniture, bedding, bath, home decor, tabletop, and kitchen products.
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Where to buy Sung perfume
Alfred Sung is a Canadian fashion designer and businessman who launched his first ladies' perfume, Sung, in 1986. Since then, he has released several other fragrances, including Shi Alfred Sung in 2001, Alfred Sung Paradise in 2003, and Jewel Alfred Sung in 2005.
You can buy Alfred Sung perfumes and colognes from various online and offline retailers. Here are some places where you can purchase his fragrances:
Online Retailers
Official Website
You can purchase Alfred Sung perfumes directly from the official Alfred Sung website. Buying from the official website ensures the authenticity and quality of the product. The website often offers sales and promotions, allowing you to get a great deal on your purchase.
Amazon
Amazon.com also offers Alfred Sung perfumes for sale. They carry the Sung Eau De Toilette EDT Spray in a 3.4 fl oz size. However, some customers have expressed concerns about the authenticity of the product sold by certain sellers on Amazon, so be sure to purchase from a reputable seller.
Perfumania
Perfumania is another online retailer that carries Alfred Sung perfumes and colognes, including the Shi by Alfred Sung fragrance. They offer free samples with purchases, allowing you to explore different scents.
Offline Retailers
Department Stores
The Alfred Sung brand is available in major department stores across Canada and the United States. In the US, you can find Alfred Sung fragrances at Saks Fifth Avenue, Macy's, Nordstrom, Neiman Marcus, and Bergdorf Goodman.
Specialty Boutiques
Alfred Sung fragrances are also available at specialty boutiques, particularly those that carry niche or luxury perfumes.
Drugstores
In Canada, Alfred Sung perfumes have been spotted at Shoppers Drug Mart, offering an affordable option for those looking to try the fragrance without breaking the bank.
Remember to compare prices and explore different retailers to find the best deals and ensure the authenticity of the product.
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Frequently asked questions
Alfred Sung, a Canadian fashion designer and businessman, is the creator of the Alfred Sung perfume brand.
The Alfred Sung perfume brand was launched in 1986 with the release of Sung by Alfred Sung, a fragrance for women.
Some popular Alfred Sung perfumes include Sung, Shi, Pure, Forever, and Hei.
Alfred Sung perfumes are available at various retailers, including Perfumania and FragranceX.com.
Sung by Alfred Sung is a floral fragrance with notes of hyacinth, jasmine, orange blossom, carnation, orchid, amber, rose, and oakmoss.
