Katrina Rosales
Bond No. 9 is a New York-based perfume house founded by French perfume expert Laurice Rahmé in 2003. The company's fragrances pay tribute to iconic New York landmarks and neighbourhoods, with colourful packaging and innovative scents. Most of the fragrances produced by Bond No. 9 have an 18-22% concentration of pure perfume oils, and the company also offers custom blending services. Bond No. 9 has five boutiques in New York and is also sold at high-end department stores such as Saks Fifth Avenue and Harrods.
| Characteristics | Values |
|---|---|
| Brand Name | Bond No. 9 |
| Founder | Laurice Rahmé |
| Year Founded | 2003 |
| Headquarters | 9 Bond Street, NoHo, Manhattan |
| Number of Boutiques in New York | 5 |
| Other Retailers | Saks Fifth Avenue, Harrods, Bloomingdale's, Hudson's Bay, Isetan, Sephora, De Bijenkorf |
| Fragrance Concentration | 18-22% concentration of pure perfume oils |
| Custom Blending | Yes |
| Other Products | Candles, pocket sprays, body creams, limited-edition bottles covered in Swarovski crystals |
| Notable Fragrances | New York Nights, New York Forever, I LOVE NY, Perfumista Avenue, Chinatown, Nuits de Noho, Wall Street, High Line, New York Oud |
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What You'll Learn
Bond No. 9 founder Laurice Rahmé
Rahmé's passion for fragrances and entrepreneurial spirit led her to establish her own fragrance company, Bond No. 9, in 2003. The brand's main shop is located at 9 Bond Street in the NoHo district of Manhattan, with additional boutiques across New York City. Rahmé's vision for Bond No. 9 was to restore artistry to perfumery and create unique scents inspired by the neighbourhoods of New York. The brand's fragrances are designed to evoke the essence of New York's diverse areas, from Wall Street to Chinatown, capturing the city's energy and spirit.
Rahmé's innovative approach to perfumery has been recognised by the industry. In 2006, she was awarded the "Beauty/Fragrance Entrepreneur Rising Star Award" at the 9th annual Rising Star Awards, sponsored by Fashion Group International (FGI). Additionally, Rahmé has sat on the board of directors for the Fragrance Foundation, further solidifying her expertise and influence in the fragrance industry.
Bond No. 9 has expanded beyond fragrances to offer a range of luxury lifestyle products. In 2019, the brand introduced New York Lips, a collection of refillable luxury lip colours. Additionally, they offer candles, pocket sprays, body creams, and limited-edition bottles adorned with Swarovski crystals. The brand also pioneered the Private Bond concept, allowing customers to blend and bottle their own customised fragrances, elevating the experience of fragrance creation.
Rahmé's success with Bond No. 9 extends beyond its popularity in New York. The brand has gained global recognition, with its products sold at prestigious retailers such as Saks Fifth Avenue, Harrods, Bloomingdale's, and Sephora. Rahmé's commitment to creating unique, artful fragrances that celebrate New York's neighbourhoods has resonated with customers worldwide, solidifying Bond No. 9 as a leading fragrance and lifestyle brand.
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Bond No. 9 fragrances
Bond No. 9 is an American, New York-based perfume house launched in 2003 by Laurice Rahmé. The company's main shop is located at 9 Bond Street in the NoHo district of Manhattan, New York. The brand has five eponymous boutiques in New York and is also sold at Saks Fifth Avenue, Harrods, Bloomingdale's, Hudson's Bay, Isetan, Sephora, and De Bijenkorf.
Bond No. 9's fragrances are inspired by New York City neighbourhoods, including Central Park South, Madison Square Park, Manhattan, and many others. The perfumes are marketed with names such as "Wall Street", "Chinatown", and "Nuits de Noho". The brand also has a smaller capsule collection celebrating the entire State of New York, called the I LOVE NY by Bond No. 9 collection. The perfume bottles bear the "I Love NY" logo designed by Milton Glaser.
Most of the fragrances produced by Bond No. 9 have 18-22% concentration of pure perfume oils, though some of their “pure perfume” scents have 30% perfume oil concentration, including Bond No. 9 Signature. The company offers custom blending to customers, allowing them to blend and bottle their own customized metro-fragrance. In addition to fragrances, Bond No. 9 also sells candles, pocket sprays, body creams, and limited-edition bottles covered in Swarovski crystals.
Bond No. 9 has received critical acclaim for its fragrances, with Astor Place and Brooklyn winning the FiFi Award for “Fragrance of the Year” in the Women’s and Men’s categories in 2011. In 2012, New York Oud won the FiFi Award for Perfume Extraordinaire. The brand is known for its unique street marketing and branding, including chauffeuring customers and media editors in an English taxi decorated like their bottles, referred to as “The Bond Mobile”.
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Bond No. 9 boutiques
Bond No. 9 is an American, New York-based perfume house launched in 2003 by Laurice Rahmé. The brand has five eponymous boutiques in New York City and its products are sold at other retailers like Saks Fifth Avenue, Harrods, Bloomingdale's, and Sephora. The company's main shop is located at 9 Bond Street in the NoHo district of Manhattan. The street-facing boutique is decorated with the brand's signature colourful bottles, reflecting the vibrant, artistic nature of the NoHo neighbourhood.
The Bond No. 9 boutiques are an extension of the brand's unique, neighbourhood-inspired fragrances. Each boutique showcases the brand's perfumes, candles, body creams, and limited-edition bottles. The boutiques are also where customers can experience the brand's custom blending service. Bond No. 9 Perfumistas guide customers in creating their own metro-fragrances, a truly personalised experience.
The Bond No. 9 boutiques are located in neighbourhoods that inspire their fragrances. For example, the Bond No. 9 Nolita boutique is located in the heart of Nolita, a neighbourhood known for its trendy cafes and unique boutiques. The Nolita fragrance captures the essence of this trendy neighbourhood with notes of bergamot, jasmine, and musk. Similarly, the Bond No. 9 Tribeca boutique is situated in Tribeca, a neighbourhood with a vibrant art and culinary scene. The Tribeca fragrance reflects this with its blend of citrus and floral notes, creating an urban, yet elegant scent.
Another notable boutique is the Bond No. 9 Greenwich Village location. Greenwich Village is a historic neighbourhood known for its artistic legacy and diverse culture. The Bond No. 9 fragrance of the same name captures the spirit of the neighbourhood with a blend of fresh and floral notes, reminiscent of the area's charming gardens and tree-lined streets. The Bond No. 9 Lafayette Street boutique is also located in a vibrant neighbourhood, known for its eclectic mix of shops and restaurants. The Lafayette Street fragrance reflects the energy of the area with a blend of fruity and floral notes.
The Bond No. 9 boutiques are an integral part of the brand's unique offering. They provide customers with a personalised fragrance experience, reflecting the diverse neighbourhoods of New York City. By visiting the boutiques, customers can not only purchase the brand's products but also immerse themselves in the world of Bond No. 9, where fragrance and location come together to create a truly sensory experience.
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Bond No. 9's street marketing
Bond No. 9 is an American, New York-based perfume house launched in 2003 by Laurice Rahmé. The brand's street marketing and branding include chauffeuring customers and media editors in an English taxi decorated like their bottles, known as "The Bond Mobile". The taxi is designed with the same colour scheme as the perfume bottles, featuring black and gold labels. This street marketing strategy not only promotes the brand but also provides a unique experience for customers and media editors, allowing them to associate the brand with a memorable and creative experience.
For example, the Wall Street fragrance is described as capturing the scent of the financial district, characterised by fast-walking bankers in expensive suits and their cologne. Similarly, the Chinatown fragrance highlights the peach blossom scent found in that neighbourhood, creating a "sultry, mouth-watering, equal-opportunity, East-West bouquet." By associating their fragrances with specific neighbourhoods, Bond No. 9 creates a sense of familiarity and connection with potential customers who live in or have visited these areas.
In addition to its neighbourhood fragrances, Bond No. 9 has also launched capsule collections celebrating New York City and the state of New York. In 2011, they introduced the I LOVE NY collection, featuring fragrances such as I LOVE NY for Him, Her, All, Mothers, and Fathers. The bottles in this collection bear the iconic "I Love NY" logo designed by Milton Glaser. This collection further reinforces Bond No. 9's association with New York and appeals to customers who have a connection to the state.
Bond No. 9 has also partnered with other brands and organisations for exclusive fragrance collaborations. They have worked with retailers such as Saks Fifth Avenue and Harrods to create co-branded fragrances. Additionally, they had a licensing partnership with the Andy Warhol Foundation for Visual Arts, resulting in fragrances bearing the Warhol name and bottle designs inspired by his artwork. These collaborations have allowed Bond No. 9 to expand their reach and tap into new markets.
Overall, Bond No. 9's street marketing is characterised by a strong connection to New York City, creative transportation experiences, and collaborations that enhance their brand visibility. By leveraging neighbourhood-inspired fragrances, capsule collections, and strategic partnerships, Bond No. 9 has established a unique and memorable presence in the highly competitive fragrance market.
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Bond No. 9's New York Forever
Bond No. 9 is an American, New York-based perfume house launched in 2003 by Laurice Rahmé. The company's main shop is located at 9 Bond Street in the NoHo district of Manhattan. The brand's perfumes are inspired by New York City neighbourhoods, including Central Park South, Madison Square Park, Manhattan, and many others.
In 2023, Bond No. 9 launched a new unisex fragrance called New York Forever to celebrate its 20th anniversary. The perfume is described as an Oriental gourmand with notes of Indonesian patchouli oil, dewy moss, cinnamon, vanilla, honeyed amber, musky labdanum, and earthy moss. The scent is said to evoke feelings of luxury, authenticity, and nostalgia.
New York Forever has received mixed reviews. Some describe it as a warm, spicy, and sweet fragrance with good longevity and sillage, making it perfect for formal occasions during the colder months. Others find it unremarkable and forgettable, with some of the individual notes, such as cinnamon and honey, lacking in uniqueness and impact.
The bottle design for New York Forever is described as beautiful, making it a potential holiday gift option for women. The perfume can be purchased online through various retailers, with prices ranging from $9.99 to $245.69.
Bond No. 9 offers a range of products in addition to its fragrances, including candles, pocket sprays, body creams, and limited-edition bottles covered in Swarovski crystals. The company also provides custom blending services, allowing customers to create their own unique metro-fragrances.
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Frequently asked questions
Bond No. 9 is an American, New York-based perfume house launched in 2003 by Laurice Rahmé, a French perfume expert.
Bond No. 9 has produced over 60 fragrances, including New York Nights, Nuits de Noho, Chinatown, Wall Street, and New York Forever.
Bond No. 9 has 5 boutiques in New York and is also sold at Saks Fifth Avenue, Harrods, Bloomingdale's, Hudson's Bay, Isetan, Sephora, and De Bijenkorf.
Most Bond No. 9 fragrances have 18-22% concentration of pure perfume oils, with some "pure perfume" scents containing 30% perfume oil concentration. The perfumes are known for their bold, innovative scents and colorful packaging, often inspired by New York City neighbourhoods and landmarks.
