Who Is The Face Of Myself Cologne?

The face of YSL's new men's fragrance, MYSLF, is Academy Award-nominated actor Austin Butler. Butler, known for his off-screen style and impressive on-screen work, was chosen to embody the scent's ethos of self-expression and individuality. In an interview with Esquire, Butler shared his thoughts on the power of creative expression and his admiration for the visionary approach of Yves Saint Laurent. The MYSLF fragrance, a floral and woody concoction with notes of orange blossom, aims to empower wearers to be unapologetically themselves.

The face of the fragrance is Academy Award-nominated actor Austin Butler

MYSLF, YSL's first new men's fragrance in five years, is an ultra-modern yet familiar combination of bergamot, lavender, clary sage, patchouli, Ambrofix, and a potent heart note of orange blossom. The scent invites the wearer to be unapologetically themselves, and Butler embodies this ethos.

Butler shared his thoughts on the importance of self-expression, noting how acting became an outlet for him to express parts of himself that he otherwise repressed as a shy child. He also discussed the role of style in self-expression and how clothing can change the way one feels. For Butler, fragrance is a form of self-care and an essential aspect of his self-expression.

In the interview, Butler described his first impression of MYSLF, noting how the orange blossom note reminded him of an orange tree from his childhood. As the fragrance settles, it evokes the warm time of night, like sunset. He also highlighted the refillable aspect of the fragrance bottle, aligning with sustainability initiatives.

The choice of Austin Butler as the face of MYSLF by YSL is a fitting representation of the fragrance's theme of self-expression and individuality.

MYSLF is an ultra-modern, floral and woody fragrance with notes of orange blossom

The fragrance is described as a "new intense woody floral statement, born from the unexpected encounter of suave florality and velvety woods." The orange blossom heart is crafted from rich, radiant orange blossom absolute sourced from Tunisia. This floral note is complemented by textured woods and a velvety Vanilla Bourbon Infusion, adding a sensual, ambery trail. The result is a bold, contrasted, and nuanced fragrance that embodies the essence of a man born to be unapologetically himself.

The face of MYSLF is Academy Award-nominated actor Austin Butler, known for his impeccable style and onscreen work. Butler embodies the ethos of the fragrance, which celebrates creative expression and breaking the rules. In an interview, Butler expressed his admiration for Yves Saint Laurent's visionary approach and rebellious spirit.

The MYSLF fragrance is presented in a radical black matte monolith bottle with a shiny lacquered black YSL Cassandre logo. The packaging reflects the modern and bold nature of the scent. The cologne also reflects YSL's commitment to sustainability, with natural ingredients responsibly and sustainably sourced. The Vanilla Bourbon Infusion, for example, is cultivated in Madagascar through local programs supporting underprivileged communities and fair trade principles.

The cologne is refillable, with a radical black matte monolith bottle

The YSL MYSLF cologne bottle is a radical departure from the iconic YSL silhouette. The cologne is housed in a black matte monolith bottle, a bold and modern interpretation of the classic YSL design. This unique bottle is a geometric masterpiece, with clean lines and a sleek, monolithic structure. But it's not just about looks—the bottle is also refillable, a sustainable and eco-conscious choice that sets it apart from traditional perfume bottles.

The refillable aspect of the MYSLF cologne is a testament to YSL's commitment to sustainability and reducing waste. By offering refills, YSL encourages consumers to reuse their bottles, reducing the amount of waste generated by the fragrance industry. This environmentally friendly approach is a step towards a more sustainable future for luxury fragrances.

The black matte finish of the bottle is a striking choice, adding a touch of mystery and elegance to the design. The matte texture provides a subtle contrast to the shiny, lacquered black YSL Cassandre logotype that beats at the heart of the bottle. This interplay between matte and shine creates a visually appealing contrast, making the bottle stand out on any shelf or vanity.

The bottle's design is a perfect complement to the cologne's scent, which is described as a radicalized interpretation of a woody floral fragrance. The bold and modern bottle reflects the intensity and richness of the cologne, which combines spicy black pepper essence, radiant Tunisian orange blossom, and sensual, textured woods with an addictive, velvety Vanilla Bourbon Infusion.

Overall, the YSL MYSLF cologne bottle is a masterpiece of design and sustainability. The black matte monolith is an iconic and memorable feature, setting the cologne apart from its competitors and embodying the bold and nuanced essence of the fragrance.

The vanilla in the fragrance is sourced from Madagascar, supporting underprivileged communities

The new men's fragrance from YSL, MYSLF, features vanilla sourced from Madagascar. The Vanilla Bourbon Infusion is cultivated in the Sava region of Madagascar by local programs that support underprivileged communities, based on fair trade principles. The vanilla provides a velvety infusion, adding warmth and depth to the fragrance.

The face of the fragrance is Academy Award-nominated actor Austin Butler, known for his off-screen style and impressive on-screen work. Butler was drawn to the scent's potential for self-expression, and the ethos of YSL, embodied by the legacy of Yves Saint Laurent, a visionary who constantly broke rules.

MYSLF is an ultra-modern yet familiar combination of bergamot, lavender, clary sage, patchouli, and Ambrofix, with a heart note of orange blossom. The vanilla from Madagascar adds a unique element to this floral, woody concoction, resulting in an intense, woody, and floral statement.

The vanilla in MYSLF is responsibly and sustainably sourced, supporting underprivileged communities and contributing to YSL's global commitment to reduce their use of natural resources and offer more sustainable products.

MYSLF is YSL's first new men's fragrance in five years

The face of the fragrance is Academy Award-nominated actor Austin Butler, who embodies the ethos of MYSLF as an artist and a style icon. The fragrance is refillable, and the bottle is a sleek, black lacquered monolith with the iconic YSL Cassandre logotype embedded in the glass.

MYSLF has received positive reviews, with many describing it as unique, modern, and sexy. It has a rating of 4.16 out of 5 on Fragrantica, with many reviewers praising its versatility, longevity, and mass appeal. Some reviewers have also noted that it is a good fragrance for beginners or those who are new to the world of cologne.

However, there are also some mixed and negative reviews. Some reviewers have described the fragrance as generic, basic, and uninspiring, while others have mentioned that the performance, such as longevity and projection, could be better. Despite this, MYSLF has become a popular fragrance, ranking as the 10th best-selling men's fragrance worldwide in 2023, just six months after its debut.

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