The Phantom Cologne Commercial: Who's That Masked Man?

Actor and musician Charlie Heaton is the face of the Paco Rabanne Phantom fragrance for men. The campaign, directed by Matt Lambert, features Heaton dancing to David Bowie's 'Let's Dance' and showcases his wardrobe, including a silver short-sleeve shirt and a sequined jacket. Heaton is known for his role as Jonathan Byers in the Netflix series 'Stranger Things'.

Charlie Heaton is the face of the Phantom cologne

Heaton, known for his role in the Netflix series *Stranger Things*, said he was "honoured to be a brand ambassador" for Paco Rabanne. He described the experience of working on the campaign as "pretty freeing", and said he was excited to collaborate with the brand and "create that vision and idea". Heaton also recalled a particularly memorable moment from the shoot, in which a piece of the Eiffel Tower was recreated so that he could appear to be standing on the structure, high above Paris.

The campaign film sees Heaton's character looking out over Paris from the Eiffel Tower, lounging on the hood of a car, walking through the city, meeting a romantic partner, and playing the drums. The camera toggles between him and the fragrance, which comes in a robot-shaped bottle. The campaign also features still images by Florian Joyce.

Phantom Parfum is described as a complex olfactory narrative. The fragrance opens with a burst of bergamot, lemon, rhubarb accord, and cardamom, followed by a heart of lavender, geranium, patchouli, and cedarwood. The base notes are a mix of vanilla bean, tolu balm, and vetiver. The iconic robot bottle was given a black matte finish for this fragrance.

The commercial was directed by Matt Lambert

Lambert was heavily involved in the preparation of the visual elements, and his vision was clear. The artistic direction was defined by Anais Bauser and creative director Françoise Jacquey. The team at The Mill Paris was already familiar with the Puig Group, having collaborated with them for many years, and so they were able to work together effectively and efficiently.

Lambert's direction of the commercial was in two stages. Firstly, the elements were created before shooting, and then the rigging was worked on in post-production. The large images that were projected onto a 25m x 6m screen were filmed as a background during the shoot. Lambert's involvement in the preparation of these elements was key to the success of the shoot.

The commercial, starring Charlie R. Heaton, is a nocturnal journey into the essence of modern masculinity. The advertisement is set to David Bowie's "Let's Dance" and evokes an enigmatic energy that thrives in the moonlight, capturing the fragrance's audacious and sensual spirit.

The commercial features David Bowie's 'Let's Dance'

The Paco Rabanne Phantom cologne commercial features the song "Let's Dance" by English singer-songwriter David Bowie. The hypnotic rhythm of the song sets the tone for the advertisement, which takes viewers on a nocturnal journey into the essence of modern masculinity.

"Let's Dance" is the title track of Bowie's 15th studio album, released in 1983. The song is a dance number with elements of rock, funk, new wave and post-disco. It features numerous solos, including trumpet, saxophone, guitar and percussion. The lyrics describe a couple dancing under the moonlight and possess a sense of peril and ominousness.

The song was co-produced by Nile Rodgers of Chic and was recorded in New York City. It was the biggest-selling single of Bowie's career, topping the charts in several countries, including the UK and the US. The song has received praise for its catchiness, accessibility and commerciality.

The commercial stars English actor and musician Charlie Heaton, known for his role as Jonathan Byers in the Netflix series Stranger Things. Heaton's performance in the advertisement captures the fragrance's audacious and sensual spirit. The complex scent features notes of bergamot, lemon, rhubarb accord, cardamom, lavender, geranium, patchouli, cedarwood, vanilla bean, tolu balm and vetiver.

The Paco Rabanne Phantom cologne commercial, set to David Bowie's "Let's Dance," thus combines captivating visuals and hypnotic rhythms to create a memorable and evocative advertisement.

Paco Rabanne's Phantom is a men's fragrance

The fragrance itself is described as a complex olfactory narrative, a blend of contrasting scents. It opens with refreshing notes of bergamot, lemon, rhubarb accord, and cardamom, followed by a heart of lavender, geranium, patchouli, and cedarwood. The base notes are a seductive mix of vanilla bean, tolu balm, and vetiver. The bottle is designed in the shape of a chromed robot, with a sleek, black matte finish.

The campaign aims to capture the essence of modern masculinity, with Heaton's wardrobe, a fusion of shine, sequins, and formalwear, reflecting the bold and daring nature of the fragrance. The collaboration between Heaton and Paco Rabanne is a tribute to the brand's history while also propelling it into a new chapter.

The fragrance's creative team includes photographer Gorka Postigo, talent photographer Andrei Proko, and still-life photographer Germain Gilbert. The campaign was shot by Florian Joyce, with creative direction by Filippo Fornasini. The film showcases Heaton in various settings, such as looking over Paris from the Eiffel Tower, lounging on a car, and walking through the city.

Phantom Parfum is an evolution of the original Phantom fragrance, designed to be more luxurious and mysterious. With its unique scent and striking bottle design, Phantom Parfum aims to become a hero product for the brand.

The bottle is shaped like a chromed robot

The bottle of Paco Rabanne's Phantom cologne is shaped like a chromed robot. This unique bottle design is a departure from the traditional shapes typically associated with cologne bottles, adding to the overall allure and intrigue of the fragrance. The robot-shaped bottle has become an iconic feature of the Phantom fragrance, contributing to its recognition and appeal among consumers.

The chromed robot bottle is a reflection of the brand's innovative and futuristic approach to perfumery. It symbolizes the fusion of high-tech and luxury, embodying the modern man that the fragrance aims to target. The robot shape conveys a sense of strength, sophistication, and complexity, aligning with the brand's vision for the scent.

The bottle's design also serves a functional purpose. Its refillable feature adds convenience and sustainability to the fragrance experience. The black matte finish, which was introduced for the Phantom Parfum, enhances the overall aesthetic and gives the bottle a sleek and mysterious appearance. This finish complements the scent's darker and more enigmatic character.

The robot-shaped bottle has become a signature element of the Phantom fragrance, setting it apart from other colognes in the market. It showcases the brand's commitment to pushing boundaries and challenging industry norms. The bottle's design not only captures the essence of the fragrance but also becomes a conversation piece, further elevating the overall sensory experience for consumers.

Overall, the chromed robot bottle of Paco Rabanne's Phantom cologne is a testament to the brand's creativity, innovation, and attention to detail. It serves as a powerful visual representation of the fragrance's identity, appealing to those who embrace bold and modern expressions of masculinity. The unique bottle design has undoubtedly contributed to the success and recognition of the Phantom fragrance.

Frequently asked questions