Antonio Mcgowan
Oscar de la Renta's Bella fragrance is a perfume collection for women, with several variations available, including Bella Blanca, Bella Rosa, and Bella Essence. The fragrances are described as floral, fruity, and musky, with notes of pear, jasmine, and rose. The perfumes are available for sale at various online retailers, including Scent Box, Scentbird, and Fragrance Outlet, with prices ranging from $4.95 for a monthly subscription to $121 for a full-size bottle.
| Characteristics | Values |
|---|---|
| Name | Bella Blanca |
| Brand | Oscar de la Renta |
| Fragrance Family | Floral Fruity Green |
| Fragrance Notes | Freesia, Green Pear, Cassis, Mandarin, Violet Leaves, Jasmine Sambac, White Roses, Dewy Muguet, Ambrox, Creamy Sandalwood, Peach Skin Musk, Cashmere Musk |
| Perfumer | Harry Fremont |
| Launch Year | 2018 |
| Bottle Design | Three-dimensional white flowers with a gold plate |
| Volume Options | 30, 50, and 100 ml Eau de Parfum |
| Price | $4.95 for a monthly supply |
| Where to Buy | Scentbird, Scent Box, Jomashop, FragranceX, FragranceNet, Macy's, and Fragrance Outlet |
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What You'll Learn
Where to buy Bella Blanca by Oscar de la Renta
Bella Blanca by Oscar de la Renta is a floral fragrance for women that was launched in 2018. The perfume is available for purchase on several online platforms, including:
- Scentbird, where it is priced at $16.95.
- Scent Box, which offers a monthly perfume subscription.
- Amazon, where it is sold as a 3.4 fl. oz. Eau De Parfum.
- Jomashop.com, where it is priced between $34.99 and $40.99.
- FragranceX.com, where it costs $55.60.
- FragranceNet.com, where it is priced at $56.69.
- Macy's, where it is available for $68.00 - $121.00.
The perfume is also available in different sizes, including 30, 50, and 100 ml Eau de Parfum.
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Bella Blanca's scent and fragrance notes
The Bella Blanca fragrance by Oscar de la Renta is a floral Eau de Parfum for women, launched in 2018. It is described as a "beautifully soft, sweet, musky pear" scent that is "clean and fresh and pretty". The perfume is said to represent the "natural elegance and pure grace of white flowers with woody and musky undertones".
The top notes of the fragrance are dewy freesia, green pear, cassis, and mandarin. The middle notes consist of violet leaves, jasmine sambac, white roses, and dewy muguet. The base notes are ambrox, creamy sandalwood, peach skin musk, and cashmere musk. The perfume also contains notes of lily-of-the-valley, tuberose, orange blossom, rose, musk, white iris, and green leaves.
The bottle is decorated with three-dimensional white flowers and a gold plate with the perfume's name. The advertising campaign for Bella Blanca was shot by photographer Kristian Schuller, featuring model Zhanna Brass. The perfume is available in 30, 50, and 100 ml sizes.
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Bella Blanca's advertising campaign
Bella Blanca Advertising Campaign
The Bella Blanca advertising campaign for Oscar de la Renta's floral fragrance for women centres on capturing the essence of the perfume: natural elegance and pure grace. The campaign aims to convey the delicate balance of white flowers with woody and musky undertones that the perfume embodies.
Visual Aesthetic
The visual aesthetic of the campaign showcases a soft, feminine, and graceful theme. The campaign's hero image, shot by photographer Kristian Schuller, features model Zhanna Brass embodying the essence of Bella Blanca. The image captures Zhanna amidst a lush garden filled with white flowers, evoking a sense of natural elegance. The white flowers not only symbolise the heart of the fragrance but also convey a sense of purity and freshness.
Slogan
The campaign's slogan, "Grace in a Bottle," encapsulates the idea that Bella Blanca embodies a graceful and elegant presence, much like a beautiful woman leaving a lasting impression. This slogan aims to convey that wearing Bella Blanca is an expression of one's innate grace and elegance.
Target Audience
The target audience for Bella Blanca is women who appreciate subtle and delicate fragrances. These women value elegance and grace in their personal style and seek a fragrance that enhances their natural charm. The campaign aims to speak to women who want to embrace their femininity and leave a subtle yet captivating trail wherever they go.
Distribution
The advertising campaign for Bella Blanca will primarily utilise print and digital media. High-end fashion and lifestyle magazines, as well as online publications, will feature the hero image and supporting visuals. Social media platforms such as Instagram and Facebook will also play a significant role in the campaign's distribution strategy, utilising captivating visuals and short videos to engage potential customers.
Point of Sale
To further enhance the campaign, point-of-sale materials will be designed to reflect the elegant and graceful theme. Counter displays and promotional stands in department stores and perfume retailers will showcase the unique bottle, adorned with three-dimensional white flowers and a gold-plated label. The displays will emphasise the idea of natural elegance, encouraging customers to experience the graceful world of Bella Blanca.
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Bella Essence by Oscar de la Renta
The top notes of Bella Essence are raspberry, red currant, and grapefruit, providing a crisp and delicious start to the fragrance. The middle notes are vanilla, rose, and jasmine, adding a touch of elegance and warmth. The base notes are ambroxan, musk, and patchouli, giving the perfume a warm and sensual finish. The combination of these notes creates a sweet, flirty, and intimate scent that is perfect for any occasion, whether day or night.
The bottle design is just as captivating as the scent itself. The frosted bottle is covered in gilded three-dimensional flowers, with an etched nameplate and a metallic cap. It is housed in a printed gold box, taking inspiration from the Oscar de la Renta fashion house's elegant gold jewellery and famous luxurious embroidery.
Overall, Bella Essence by Oscar de la Renta is a beautiful and elegant fragrance that captures the spirit of the Oscar de la Renta woman. It is a warm, musky, and intimate scent that is perfect for those who want to leave an unforgettable impression.
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Bella Rosa by Oscar de la Renta
The perfume has been described as a "wonderful combination of light florals" with a pretty and expensive-smelling scent. It has been praised for its beautiful bottle design, which features a rose design on the front. Some customers have noted that the fragrance has great longevity, while others have said that it does not last long.
The fragrance has received mixed reviews, with some customers loving the scent and others finding it disappointing. One customer described it as a "blind purchase" that was "just okay", while another said that it was "not a love and must-have". However, one customer purchased it for their mother-in-law, who became "obsessed" with the scent.
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Frequently asked questions
Bella Blanca by Oscar de la Renta is available on several online shops, including:
- Jomashop.com
- FragranceX.com
- FragranceNet.com
- Macy's
- Scentbird.com
- Scentbox.com
- Fragranceoutlet.com
The top notes of Bella Blanca are freesia, green pear, cassis, and mandarin. The middle notes are violet leaves, jasmine sambac, white roses, and dewy muguet. The base notes are ambrox, creamy sandalwood, peach skin musk, and cashmere musk.
Bella Blanca is available as a 30, 50, and 100 ml Eau de Parfum.
Reviews for Bella Blanca are mixed. Some people love the scent, describing it as a perfect spring fragrance that is light, fresh, and floral. Others find it too flowery and powdery, smelling like an old woman's perfume. Some also wish that the fragrance lasted longer.
