Katrina Rosales
Chinese-born Canadian fashion designer Alfred Sung launched his first fragrance in 1986, Sung by Alfred Sung, a floral scent for women. Since then, he has released several other perfumes and colognes, including Shi Alfred Sung, Alfred Sung Paradise, and Jewel Alfred Sung. Sung's perfumes can be purchased online from Canadian retailers such as Perfumeonline.ca and Brand Name Perfumes Inc.
| Characteristics | Values |
|---|---|
| Online Stores | perfumeonline.ca, bnperfumes.com |
| Physical Stores | Freestanding stores across Canada, including in Toronto on Queen Street West and in Hazelton Lanes |
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What You'll Learn
Buy Alfred Sung perfume online
Alfred Sung is a Chinese-born, Canadian-raised fashion designer who specializes in producing fragrances, apparel, accessories, and home fashions for men and women. Sung's first fragrance, Sung by Alfred Sung, was launched in 1986 and was followed by Shi Alfred Sung in 2001, Alfred Sung Paradise in 2003, and Jewel Alfred Sung in 2005.
Where to Buy Alfred Sung Perfume Online in Canada
You can buy Alfred Sung perfumes and colognes online in Canada at the following websites:
- Perfumeonline.ca
- Bnperfumes.com
In-Store Options
If you would prefer to buy Alfred Sung perfume in-store, you can visit the freestanding Alfred Sung stores across Canada, including the first store that opened in Toronto on Queen Street West in 1985. You can also find Alfred Sung fragrances in major department and specialty stores across Canada, as well as in the US at Saks Fifth Avenue, Macy's, Nordstrom, Neiman Marcus, and Bergdorf Goodman.
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In-store at Zellers-HBC
Zellers-HBC is a well-known Canadian retailer that offers a diverse range of products, including fashion, homeware, and beauty items such as fragrances. The retailer has played a significant role in showcasing and promoting Alfred Sung's designs and collections.
In 2005, Zellers-HBC exclusively launched the Alfred Sung Home collection, marking a significant expansion of the designer's product lines. This collection featured a variety of home fashion items, including furniture, bedding, bath products, home decor, tabletop accessories, and kitchenware. This launch solidified Zellers-HBC's association with the Alfred Sung brand.
Building on this successful partnership, Zellers-HBC continued to support and showcase Alfred Sung's creative endeavours. In 2009, the retailer launched the PURE ALFRED SUNG line, which included women's ready-to-wear clothing and accessories. This launch further emphasised Zellers-HBC's commitment to offering its customers the latest and most sought-after designs from renowned Canadian designers like Alfred Sung.
Today, Zellers-HBC remains a trusted destination for customers seeking Alfred Sung's iconic fragrances. By carrying the designer's perfumes and colognes, Zellers-HBC ensures that customers across Canada can access these renowned scents.
When visiting Zellers-HBC in-store, customers can expect to find a curated selection of Alfred Sung perfumes and colognes, including popular fragrances such as Sung by Alfred Sung, Shi Alfred Sung, and Pure Alfred Sung. The store's beauty advisors can provide guidance and insights, helping customers navigate the different scent families and find their preferred fragrances.
In addition to in-store shopping, Zellers-HBC may also offer online shopping options for Alfred Sung perfumes through their website. This convenient feature allows customers to browse and purchase fragrances from the comfort of their homes, with delivery options available across Canada.
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In-store at Sung's first freestanding store in Toronto's Hazelton Lanes
In 1981, Alfred Sung opened his first freestanding store in Toronto's Hazelton Lanes. This store was the first of many to showcase the designer's affinity for relaxed and stylish clothing, with a focus on denim and chinos. The store concept was inspired by Sung's nostalgia for the army surplus stores he frequented as a student in New York.
The freestanding store in Hazelton Lanes was also the location of a PR event in 1992, featuring Canadian Olympic medal winners Silken Laumann and John Wallace. The event helped to promote the ALFRED stores' dynamic retail concept, which offered a minimal palette and a "pure look" that didn't require much thought from the wearer. This less-is-more ideology proved to be a strong counterpoint to the cluttered jeaneries of the era and gained widespread approval among a mixed age group.
The ALFRED stores also featured a corresponding accessory line that included baseball caps, cotton socks, dog tags, belts, military-style watches, and leather goods. The clothing line had a gender-defying style that corresponded with the androgynous trend of the era, attracting a wider range of customers beyond its target audience of 18-35-year-olds.
In addition to the freestanding store in Hazelton Lanes, the Alfred Sung brand also appeared in major department and specialty stores across Canada. The first ladies' perfume, Sung by Alfred Sung, was launched in 1986 and became an iconic fragrance for women, featuring floral and citrusy notes. This fragrance can be purchased online at perfumeonline.ca, along with other Alfred Sung perfumes and colognes.
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In-store at the first Sung store on Queen Street West, Toronto
As you step into the store, you'll be greeted by a team of knowledgeable and friendly staff members who are passionate about the world of fragrances. They will guide you through the different options available, ensuring you find the perfect scent that suits your unique personality and preferences.
The walls of the store are adorned with beautifully displayed bottles of perfume, each one a testament to the brand's attention to detail and aesthetic appeal. You will find a variety of fragrances for both women and men, including the iconic "Sung" perfume, which was first introduced in 1986 and has become a timeless classic. This floral fragrance combines luminous citrusy notes of orange, mandarin, bergamot, and lemon with floral heart notes and creamy vanilla base tones.
In addition to the original "Sung" perfume, the store offers other popular fragrances such as "Shi" Alfred Sung, launched in 2001, and "Alfred Sung Paradise," introduced in 2003. You can explore their signature fragrances like "Jewel Alfred Sung" and discover new releases that build upon the brand's legacy of creating elegant and memorable scents.
The store also showcases other products from the Alfred Sung collection, including apparel, accessories, and home fashions. You can browse through their latest fashion designs, known for their unique style and attention to detail. The team in-store will be happy to assist you in finding the perfect outfit or accessory to complement your chosen fragrance.
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In-store at Sung's free-standing stores across Canada
In 1986, Alfred Sung launched his first fragrance, a perfume for women. Since then, he has opened several free-standing stores across Canada. These stores offer a range of products, including fragrances, eyewear, bridal wear, jewellery, fashion accessories, and men's clothing and accessories.
In 1972, Alfred Sung moved to Canada and began working as a designer for a sportswear manufacturer in Toronto's garment district. He soon opened his own shop, called Moon, which was located on Carlton Street in Toronto's Cabbagetown area. In 1980, he joined forces with Saul Mimran and Joseph Mimran to create the Monaco Group Inc., which developed the Alfred Sung brand and its ready-to-wear collection for working women.
The Alfred Sung brand quickly gained popularity and, within months, could be found in major department and specialty stores across Canada. In 1981, the label expanded to the United States, launching in Saks Fifth Avenue and later appearing in Macy's, Nordstrom, Neiman Marcus, and Bergdorf Goodman.
Today, Alfred Sung fragrances can be found in his free-standing stores across Canada, as well as through online retailers such as Perfumeonline.ca and Brand Name Perfumes Inc. These stores offer a range of Alfred Sung perfumes and colognes, including the original Sung perfume, which was launched in 1986, as well as later fragrances such as Shi Alfred Sung (2001), Alfred Sung Paradise (2003), and Jewel Alfred Sung (2005).
Alfred Sung's free-standing stores offer customers the opportunity to experience the brand in a physical space and to explore the range of fragrances, as well as other products, in person. The stores are designed to reflect the sophisticated minimalism and classicism that the designer is known for, providing a harmonious and elegant shopping experience.
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Frequently asked questions
You can buy Alfred Sung perfumes and colognes at perfumeonline.ca, Brand Name Perfumes Inc. and in free-standing stores across Canada.
Alfred Sung's fragrances include Sung, Shi, Paradise, Jewel, Forever, and Pure.
Alfred Sung's first perfume, Sung, was launched in 1986.
